What’s New For Affordable Book Promoting Options? Cat’s Sharing Some Marketing Tips For Authors Just in Time For Holiday Book Sale Season!

October 18, 2019 Catherine Lyon Author/Writer A Writer's Thoughts, Author News, Blog Tours, Book Promotion Tips For Authors, Marketing and More, News Around The Web, Posts, Updates and More advice and tips, Book Promoter, Book Promotions, Books, Catherine Lyon Author, Free Sites For Books, Helping Authors and Affordable, Holiday Ebook Sales, Literary Promos, Low Cost Marketing Tips, lyon media services

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Hello and Welcome Authors and Writers!

Since it has been too long since I have posted and shared some of my book marketing and promoting tips, I thought it was a good time to do it and Right Before The Holidays! Is it me or does it seem book sales have been a wee bit sluggish? Then it is time for an e-book promotion perhaps? When summer begins to wind down, kids going back to school, and mom’s and dad’s are busy getting them ready, they are thinking about grabbing a new book to read.

So it’s the perfect time to give them an incentive to do so. Many will be taking the last summer vacation of the summer season for Labor Day weekend and why not take a great book along for some relaxing reading time readers? Even authors and writers are avid readers. So here are some tips and advice for getting a jump start on selling some books when it is a slower time of the year. And hopefully, the book reviews will follow.

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New Author & Book by Maureen Scanlon

Author Branding and Promotions on All Author

Let’s start with promoting your books and branding all in one new place I came across called “All Author.” It is a great place for authors to set up a free Author Program profile and can add up to 4 books and use a few of the boo marketing tools. Placement in their Book and Author Directory and more. When I place all my author clients on All Author? Since they have a huge readership all my authors get views and click’s to all their books like crazy!

They have a Pro Plan which is $59 for a 6-month plan (still pretty affordable for 6-months promo blast) that comes with all the tools, bells and whistles and authors can use them as much as they want for a whole 6-month duration! Like a free personalized website, “make your own” book banner/teasers, many nice themes for your profile, free Twitter scheduler and much more. You can see pricing for both plans, Free or Pro here: .“All Author Pricing.”

All Author is an exceptional place for all avid readers to find new releases and discounted books and e-book sales too!

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(Banner Made Courtesy of Author Shout – 3-D Book Banners)

Author Shout Is A Great Book Ad and Banner Place!

Another amazing book promo site that is extremely affordable and has a large readership is my good friend Terry and his team at “Author Shout.” They have an awesome “Author and Reader Member Zone” where authors for just $25 a month recurring can get all you need to effectively promote your book and brand as an author. If you pay a whole year in advance? He gives you an even bigger discount!

What I love about both Author Shout and All Author? They do an email list and newsletters out to all their readers, but Author Shout even sends text alerts for new releases for those readers who subscribe to both services! Pretty cool right?

Now just like All Author, Author Shout has many affordable services if you don’t want to do the Membership. They have affordable book ads, low-cost beautiful book banners, (like the one above), teasers, and even book trailers made the way you want them! What I like the most is that they promote through many social media channels like Twitter, FB, Google+ and even Instagram and Pinterest. And they connect readers to authors Worldwide.

Now, along with marketing advice and videos unlimited use, here are some of the Member Benefits for promoting your book:

As a monthly Author’s Club Member, you will also get the following:

Book Promotion Benefits

Book Promotion: Every month that you are a member we will promote a book of your choice on all of our social media platforms, add it to our recommended reads page, and a feature spot in our “Shout Out” Newsletter.
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Book Teaser: You will get 4 teasers in 2 different sizes and formats of your book for you to share on social media that can/will contain your book title/author name, blurb/one-liner, and where your book can be found, whether on Amazon or a link to your website
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FREE Book Days: Giving your book away for FREE? We will help get the word out and promote your FREE BOOK days through social media shout-outs, a custom-made teaser/banner, and featured spot in our newsletter at no additional charge
Author Shout Out (Digital magazine): You will get access to Author Shout Out; our digital online magazine
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Members-Only Pricing for additional services: You will get a MEMBERS ONLY discount on each of our packages and/or services to promote additional books.….

(*NOTE* Unused benefits do not carry over from month to month if you do not use them.)

They do however let you choose which book you want to promote each month with the One Year Membership!

So go visit the team at Author Shout and get your book promo and advertising on! …

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$\"5+Stars if I could for this GEM. Wisdom from a...... review gif$
(Author Joe Siccardi’s Banner Above made at All Author)
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How does this Cat jump-start your book’s sales and reviews when it is a slow time of year?

We do an E-Book Sale! I always suggest to the author clients I work for, there are two times a year you need to lower the price of your e-book and have a sale. This time of year when it slows and now just around the corner? It’s NOW CHRISTMAS Holiday E-Book Sale TIME! Starting Thanksgiving week thru right before Christmas to include sales from Black Friday, Cyber-Monday, and last-minute e-book Christmas sales!

And it doesn’t have to cost a penny to promote your e-book sale either. But of course, there are some MANY low-cost options to boost the exposure for the SALE. Like my favorite at “READING DEALS!” And? When you have Cat promote your E-Book Sale? You’ll get a discount off your Book Ads!

And they have vetted reviewers who love free books for a READ FREE for an Amazon Book Review promotion! So ask me about it as my Discount Applies to this service too! Your e-book needs to be at a discounted price per their policy, need the Mobi file to place the ad and have 5 reviews averaging 4 or 5 stars.

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Great Deals On eBooks From “READING DEALS!”
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Get Your Sale Organized:

First,

if you have a publisher, send a request for the dates of your e-book sale a month in advance so you know the PRICE will be lowered for your sale. If you self-published? You have the control to go through your vendor account and lower it a day or two before the sale to ensure it gets done properly.

Second, let readers know in advance about the e-book sale and promotion. Here are the places you’ll want to “Add An Event” and it’s free to do on:

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Facebook Event Page and Boost The AD!

A Tip – You can get a bigger reach and exposure when you share the Post of your FB Event and then do a Facebook “Boost a Post.” Then all FB readers and users will see your event and Ebook Sale!
Goodreads – Add Ebook Sales As An Event and Make Sure and add It on your Blog or Author Website too! As others to share it as well!

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Do you know any Book Bloggers? Ask them if they would share the event on their website too! I know I enjoy sharing book promotions on my blog for all my readers. Also, Book Reviewers may share as well. Don’t be afraid to ASK.

Want to boost your exposure for free or low cost?
You can do so at a few more of my friend’s book and reader websites free or for a minimal charge. And they offer a Free Author Interview to go along with your Book Listing too! Go visit these awesome book sites below to see how they can help boost your Holiday Sale and Promo …
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As my buddy, Vinny of Awesome Gang who works hard to get your books and your E-book sale promos in front of over 69,000 readers combined on their Facebook and Twitter! You can add all your books for free, but for an e-book sale, I think it’s worth the $10 to boost your listing don’t you? Invest in yourself!

Go here and add your E-book Sale at “Awesome Gang.” You won’t regret it! A couple more places like Awesome Gang? Check out this list Vinny put together for Authors of free and low-cost places to add and market all your books and Book Sales!
“Places for free promotion.”

“My hope is that many of the tips and advice in my post here helps authors sell more books this holiday season!”

AND? I’m sure you are asking yourself, why is CAT sharing all her book promo secrets? Lol … It’s because there is no shortage of New Authors that need my help and services. I am passionate about what I love to do as my “At Home Business!” And many writers hire me because they may be on a ‘new book deadline’ and just don’t have the time to market their books.

You can check out my New Website at “LYON MEDIA SERVICES” Today! You can see some testimonials and see just how affordable we are!

And lastly? I have always been a firm believer that authors need to invest in themselves and set a budget to promote and market their books or readers are not going to know the books exist so KEEP a FEW LAYERED Low-Cost Book Ads Running Each Month and especially through the Holiday Season for your books!

Now you are ready and can market them and do an E-book Sale & promotion like a Pro! Still, Have Questions or Need Help?

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Shoot Cat an Email if needing a quote for Book Marketing and Promotions!
lyonmedia@aol.com …

Happy Book Promoting and Marketing Authors and Writers!

CAT ~ Come Follow me on FACEBOOK! and on TWITTER Too!

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Our Friends From Strong Social Are Back and Share Why Content Marketing IS Important …And Can Cost You SALES.

October 9, 2019 Catherine Lyon Author/Writer A Writer's Thoughts, Featured Guest, Marketing and More, News Around The Web, Posts, Updates and More build your brand, Content Marketing, Guest Marketers, lyon media services, Marketing Tips, Media, Reader & Author Engagement, SEO, Strong Social

“The importance of content marketing is something that all companies including authors need to recognize in today’s digitally dominated business environment.”

With well over half of the world’s population using the internet regularly, it makes very little sense for all types of companies not to be investing in content for your marketing efforts. Users want to read, engage, and share informative and valuable content regularly. Why would a brand not want to be a part of that?

Well, statistically speaking, most brands and authors? you have a literary brand and most are using some form of content marketing strategy, so that is not the problem.

Instead, the issue is that most of these brands don’t understand the concept of content marketing. And as a result, their strategy is to create and post content, hoping that potential customers will somehow be enticed and ready to buy their products.

Unfortunately, it’s not always that simple. Content marketing is a form of inbound marketing. The idea behind this digital marketing strategy is that instead of bombarding people with ads and promotions, you are providing your target audience with valuable content in exchange for their business.

Through this investment in content will cost you time, it will give you numerous benefits, which will increase your conversion rates and bottom line. What’s more, you will be able to circumvent the so-called ad fatigue that’s been plaguing advertising for some time now.

So, why will ignoring content marketing cost you sales?

Or to put it differently, how will content marketing help you increase your sales and conversion rates? What are the benefits of content marketing, and how can you utilize it to your advantage? Here are a few reasons why you should invest in content marketing.

Good Storytelling

Inbound marketers need to be able to tell a good story to help their organizations gain more followers. Humans are predisposed to good storytelling, and they will be more inclined to follow your brand if you are posting engaging custom content. It was Nirmal Gyanwali, a Sydney-based web design expert, that said “Content marketing, when done properly, is bound to generate more inbound traffic to your site for the reason that good content marketing focuses on what the people want to hear and not what the business wants to tell them. Stories are good bait. [Listeners will] always bite.”

As such, the stories you tell need to be in tune with what your target audience (readers) wants to hear. Take a friendly and accessible approach that’s able to captivate your audience with valuable insights and authentic stories. This type of custom content will be more likely to bring in sales. It will also help you develop meaningful relationships with customers, which will build trust in your brand’s authority.

Increased Website Traffic

Statistics show that successful content marketing campaigns generate up to 7.8 times more website traffic. It is a significant margin, considering that your website should be the central hub of all of your digital marketing initiatives. Basically, the more people that come to your site, the more sales you’ll be able to generate. Just ask your sales team about it.

Posting high-quality, consistent content on social media platforms, whether it’s in the form of blog posts, video content, images, infographics, etc.. should provide your target audience with a call to action redirecting them to a landing page on your site.

Better Website SEO

We all want our websites to rank high in Google’s search engine. If it’s on the first page and among the top three search results, even better. But for that to happen, you need excellent search engine optimization for your website. Luckily, creating content that your audience enjoys will help improve your search results rankings. Keep in mind that with Google’s somewhat recent algorithm updates, low-quality content will have a negative impact on your site’s searchability.

Marketing statistics show that long-form content, somewhere between 800 and 1,600 words, generates the best results. Not because of the word count, exactly, but because of the extra time and effort, you have to put into it. With longer content, you need to do more research, add more backlinks, and increase the chances of having your blog post backlinked, in return. Google’s algorithm update takes these things into consideration, and as a result, long-form content is currently the way to go to improve SEO.

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Superior Lead Generating

While content marketing is, on average, 62% cheaper than outbound forms of marketing such as paid advertising, it also can generate three times as many leads. The key to using content to generate qualified leads and customers is distribution. Getting your content in front of the right people can be somewhat challenging at first.

There are many options as far as places to post in hopes of bringing traffic back to your site. Among these, LinkedIn groups, Facebook groups, Medium, and other social networks are the best places to start.

When your marketing team is creating content for sharing on these busy networks, they should prioritize the following:

Aesthetics (appealing background)

An attention-grabbing headline

Strong bullet points (based on benefits)

Social proofs & call-to-action (testimonials, media mentions, and opt-in forms)
Visual appeal (a personal photo, if appropriate)
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Stronger Customer Relationships

By keeping your customers engaged with interesting content in their social media feeds, you are sure to build stronger and longer-lasting relationships with them. Fail to develop meaningful content that provides answers to the questions your customers are asking, and you will see many of them turn to the competition.

A product-heavy digital marketing strategy is no longer viable for providing a positive brand experience and generating leads. After being constantly bombarded with ads and promotions, millions of people are turning to ad blockers for relief. Offering constant sales and promotions will not always help either. This is especially true if these offers don’t match with the consumer’s buyer’s journey stage. And if they don’t meet the customer where they’re at, these may even turn them away.

Always Be Testing

Successful business owners like our friends of ‘Lyon Media and Literary Services’ no longer ignore the importance of providing valuable content creation to enhance customer experience and engage with their target market. Catherine is always researching for the best possible places for content about her authors, their books, and brand to gain more results in sales, exposure, and more reviews as she helps to build their readership, media,, and website following.

Your customer-focused content marketing strategy should deliver consistent and meaningful content that resonates with your audience at every stage of their customer journey, building trust with them along the way. This is the best and most proven way for you to increase your sales in the digital age and develop meaningful relationships with your customers and your target market.

We sure hope you find this information within this post helpful. Please stop by our website and blog at ‘Strong Social’ today to see how we can help you!
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WHO WE ARE:

We are a team of Professional Digital Marketers since we started in 2013, we have had the privilege to work with over 600+ companies and have managed over 2000 social media profiles. We are proud to be recognized as one of the leading digital agencies by Clutch.co in 2019.

We help companies with digital marketing needs, from building a new Website, Social Media Management, SEO, Blog Writing, Advertising, and Lead Generation. Our strategies will help increase your online visibility, modernize your brand, make you stand out in your industry, and grow your business.

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“Cat Lyon’s Reading and Writing Den” Blog Home of ‘Lyon Media and Literary Services’

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‘Share your Summer & Fall On The Patio With Rusty Blackwood’ as She Has an Ongoing Literary Series Happening ~ Just for Avid Readers…

September 3, 2019September 4, 2019 Catherine Lyon Author/Writer A Writer's Thoughts, Author News, Featured Guest, Featured Guest Writer, News Around The Web, Posts, Updates and More End Of Summer, Fall Reads, Impromptu Videos, News, Rusty Blackwood Patio Series, Summertme Reading With Rusty, Thoughts& Views

“Get On The Patio With Your Reading Friends and Join Author, Rusty Blackwood on her patio as she shares all things Literary!”

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Join eclectic author Rusty Blackwood, known primarily for her romantic fiction dramas that will leave you breathless, in her first impromptu video taking part on her patio. This is the first in a series of impersonal, ongoing visits with the Canadian author, and she invites you to take part through comments on the video, or through her official website: https://www.rusty-blackwood.com

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You may also subscribe to her Youtube Page here watch the first to watch the videos of “Get On The Patio With Rusty Blackwood!” She shares her poetry, writing process of her romance novels, more about her life and pretty much all things “Literary.”

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Now up are videos One thru Eleven of her Patio Series …So grab a fresh cup of coffee in the morning and sit on the patio to watch her presentations or even the evening with a cold glass of wine and relax awhile with Rusty …

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Get On the Patio with Rusty Blackwood – Video 3
Get On the Patio with Rusty Blackwood – Video 2
Got On the Patio with Rusty Blackwood – Video 1

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ENJOY READERS!
CAT

New Release REVIEWS Only for Author, Joe Siccardi and His New Book “My Name Is Sam” …The Novel Follow-Up of ‘Heaven Shining Through.”

September 3, 2019September 4, 2019 Catherine Lyon Author/Writer A Writer's Thoughts, Author News, Book Review, Book Review Post, Featured Guest, News Around The Web, Posts 5-Star Novel, 5-Stars for Sam, Amazon, author joe siccardi, Barnes and Noble, Book Reviews, Fall Reads, GoodReads, My Name Is Sam, New Release, On Sale

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ABOUT THE NEW BOOK:

Sit down with a cup of coffee or a nice wine and visit with Sam as she shares a lifetime of memories in this new Christian-themed fictional memoir. My Name Is Sam … and Heaven Is Still Shining Through is a follow-up to the breakout novella, Heaven Shining Through. It introduces Sam (Samantha), her family and friends in more detail than the original, and picks up where the novella left off. I hope readers get to know Sam as a friend, a life long friend. Share her life … complete with some drama, some humor, some heart tugs. Just a free-willed suburban Jersey girl trying to figure out this journey called life with the presence of God in her ordinary life as the underlying theme.

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Pages: 193
Publication Date: June 30, 2019
ASIN: B07SRX1HGV
Purchase Link: https://www.amazon.com/My-Name-Sam-Shining-Through-ebook/dp/B07SRX1HGV/
Purchase Price ~ Ebook: $2.99 – Paperback: $13.99
GENRE: Biographical Fiction (Kindle Store) Biographical Fiction (Books) Religious Romance (Kindle Store

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READERS, BOOK BLOGGERS, and REVIEWERS:

Goodreads:

Amy rated it … “It was amazing” ~ July 9, 2019

My Name Is Sam … and Heaven Is Still Shining Through is another fabulous read by Joe Siccardi.

This is an amazing light Christian based fictional memoir about Sam and her life struggles. It is quite an emotional but yet inspiring journey. I enjoyed getting to know Sam and seeing how she was able to cope with her life struggles. I give My Name Is Sam … and Heaven Is Still Shining Through five-plus stars.

I highly recommend Sam’s story to all other readers.
I loved it! I received this book from the author but was not required to write a review.

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Mary rated it on Goodreads ~ Aug. 3, 2019

I give 5 stars to “My Name is Sam…and Heaven Is Still Shining Through,” a fictional memoir, written by Joe Siccardi. This is a great book! I felt like it started a bit slow, just (my opinion) too many conversations, but about a quarter of the book later, I was hooked!

Our main character, of course, is Sam. The author starts the story in her college days but gives us plenty of glimpses of her younger years also. When Sam meets the love of her life, we are able to follow their marriage, the heartache of breaking various news to both sets of parents, and watching the choices that they all make as they are combining families.

Sam shares her decisions and rationalizations with us as we fall in love with her! We get to follow her throughout her life, share in her joys and sorrows, (yes, I am being intentionally vague, sorry). All the while we are knowing that God is on His throne, and nothing will happen in Sam’s life without His knowing.

I don’t want to say too much and give away the storyline, but I can say, if you don’t pick up this book, you will be missing out. I feel like the back of the book really doesn’t do the story justice! My Name is Sam, is a clean story. I think it would be suitable for teens and up. It is an easy read and a must-read! (This review contains my own opinions.)

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July 1, 2019. ~Amazon Reviewer

Page turning, enjoyable read

Format: Kindle ~ EditionVerified Purchase

While there is a Christian worldview to the book, it isn’t preachy and the focus stays on navigating the joys and sorrows of life. Some laughter, some tears, which is my personal preference in a book. The characters were reasonably developed and authentic. Definitely recommend reading, especially for a beach read this summer or fall reading!

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Editorial Media Amazon Review:

Exceptional Fiction Memoir …

If you happened to have read Author Joe Siccardi’s debut book of “Heaven Shining Through” like I did, then you are going to enjoy reading this new full-length novel, the follow-up and the full story about the main character ‘Samantha,’ actually the backstory to her life. The perils and the fun of Sam’slife, if you will, is written, flows, and is told as if you and Sam are sitting in a coffee shop and reminiscing about life memories. It’s a definite 5 stars!
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Right from the first chapter, the author draws you in, and as I was reading, I felt as though I was reading about my own life and primarily through my 20s of meeting friends at a dance club mixing it up over some drinks and having fun. But that is just the tip of the story iceberg of Sam’slife. With a Christian filter, the story unfolds, and Sam begins to learn that Gods presence has always been within her life as she looks back and even when she was never aware.

When a writer makes you feel apart of the story, it means a great job with the writing was accomplished which is offered in this novel and so much more. By the time you learn all about Sam’s life, you will wish she was real as you could be life-long friends! This read has a little of everything about relationships, marriage, even parenting trials. The mother and daughter drama, some humor, and a few tissue moments are a few of the highlights.

Even though Sam has gone through some perils and beauty in her life through the years, Sam is consistently reminded that even in the worst of days, God has always been with her in protection and love through her life storms and as well as all the good life brings.

Just a fantastic read for anyone, especially for women. Even though it is a work of fiction, it reads like a real-life story if you enjoy memoirs or a unique fictional biography.

Author, Catherine Townsend-Lyon ~ “Lyon Media Services and Cat Lyon’s Reading Den”

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See All Books By Author, Joe Siccardi …Now Available From His Amazon Author Page.

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Another New Release Garnshng Amazing Book Reviews by Joe is “Wisdom From A Father! Now Ebook Just .99 Cents and read FREE with Kindle Unlimted!

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Life Coach Maureen Scanlon Appears on Arizona ABC-15 Good Morning and Shares All About Her New Book …

September 3, 2019September 3, 2019 Catherine Lyon Author/Writer Author News, Featured Guest, News Around The Web, Posts, Updates and More Appearance ABC Morning Show, Arizona, Build Personal and Perfessionally Growth, Coach Maureen Scanlon, Hire A Professional, Mesa, New Book, Phoenix, Self-Help, Talk Show

Watch the full interview here below: Maureen Scanlon Life Coach: My Dog is More Enlightened Than I am

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Maureen Scanlon Life Coach: My Dog is More Enlightened Than I am – – Posted: 8:20 AM, 2019 – ABC 15 Lifestyle Arizona

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Maureen Scanlon Life Coaching Visits Good Morning AZ – Sonoran Living.

Most of us go through our daily routines oblivious to the beauty of life and others around us-oblivious of the impact we have on the world. So it’s only natural that we consider patterning ourselves after our pets!

These beautiful furry creatures are fully connected to their highest selves while giving unconditional love to those who cherish and care for them. By taking our lead from the animals in our lives, we learn how to live our best and fullest lives as well.

The book, My Dog is More Enlightened Than I Am, examines the ways we all struggle and experience difficulties in our journey. You will learn to understand the lessons and meaning behind each past moment you have endured thus far and how to change your mindset and focus on the change you can make.

You will come to admire the ways our animals live a life of purpose and how to be more like them. The author will show you through her own past experiences as well as those she coaches, that real change is possible and your best life is NOW!

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This heartfelt, enlightening guide also offers tips on relaxation, spontaneity, developing an appreciation for our differences, caretaking, and nurturing relationships. Readers will feel a renewed sense of well-being and knowledge of how to embrace the journey like the pure souls of our furry companions.

Maureen Scanlon is the founder and CEO of Maureen Scanlon Life Coaching. She is passionate about helping others. She is an author, relationship expert, motivational speaker, positive change integrator, and spiritual coach who has successfully helped many people, from experienced professionals to young adults, make positive changes to overcome past experiences and negative thinking.

She lives with her husband, Dennis in Mesa, Az and her furry babies, Jade and Brodie.

For more information, call 480-258-9765, or go to www.lifecoachmaureen.com

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LIFE COACHING REVIEWS ~ TESTIMONIALS

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Jill G. 🌟🌟🌟🌟🌟

“Maureen is a very delightful, positive, uplifting and motivating life coach. She quickly identified my concerns about a romantic relationship and the overall stagnation of my life. Instead of giving me directed advice, she drew out from me the strategy I needed for change. Her style is reassuring when confronting the uncertainty of change and she facilitated how to reframe that fear into excitement. I love working with Maureen!

She’s very spiritual without being at all pushy. She has a good head on her shoulders and a natural knack for this line of work. I look forward to having her support through this time and in the future as I continue and explore how to actualize my potential and live a happier and more fulfilling life.” HIGHLY RECOMMEND HER!

Robyn F. 🌟🌟🌟🌟🌟

“Maureen gave the perfect encouragement and guidance for those tough situations that felt like they were beyond my control. Her energy and passion for life are an absolute boost every time I get to see her because she genuinely loves everyone she meets. If you’re looking for a life coach who gives you her all, you’ve found her!!

I absolutely recommend her services!

Del C. 🌟🌟🌟🌟🌟

Maureen was able to help me put my past in perspective and focus on my future, and what in my future is the most important for me. She has done it herself and she has helped me see what my personal potential is, making the tough, hard decisions, and choices that are in my best interest. She has helped me with those decisions and choices, that are the most important for me and my well being. Thank you, “Coach”

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