And you can by hiring an expert in the media field and she will do that and so much more! Why am I sharing this? Because I have helped many authors through my years of book promoting and marketing and some have needed to take that Next Step and work with a media marketing firm to get them elevated and noticed more so than my little “book promoting” throughout social media.
And they were serious writers and their books are “just that good” to move on to a higher level of media attention. I am only a “One Woman Show” and when those authors were ready?
The only PR Agency, Marketing, Branding, and Publishing firm I recommend is Marsha of News & Experts now part of The ForbesBooks Family. They do it all for your brand and books through Print, Television, Radio, and even have a Satellite TV Tour for Authors! So make you visit Marsha’s News & Experts Website!
….. SO, PLEASE, MEET MARSHA FRIEDMAN, As she announces some exciting news from earlier this year and just in time for those authors looking to be elevated in the media and beyond. I have known Marsha since I began book promoting for authors almost 7-years ago and I have learned so much from her.
I look up to her as a mentor, as she’s never been “stingy” lol, when it comes to sharing media tips and advice of her “Magic” she uses to help authors flourish. That’s why I love her dearly. …. So when you are ready to take a step into the ‘Media Big League?’
Give Marsha a call . . . 1-727-443-7115
~Author, Catherine Townsend-Lyon and “Lyon Media Services”
For the past few months, I’ve been in negotiation with Advantage Media Group|Forbes Books, to acquire EMSI. Finally, we signed the papers and our new company name is now officially News & Experts.
EMSI with its News & Experts division (our face to the media) has been “my baby” ever since I launched it 28 years in 1990. It’s my legacy in a way and it’s always been my desire to build the brand bigger and stronger so our work can positively impact more people. This acquisition allows the growth and expansion to happen in a way that was truly beyond my wildest dream.
“In 2016, Advantage Media Group partnered with media giant Forbes to create Forbes Books, the first-ever book publishing imprint by Forbes.As they are a fast-growing authority marketing and publishing company that spans the globe, we’re so proud to be a part of their team and able to contribute to their continued success.”
This marriage makes sense on so many levels. We’ve been representing Advantage authors to the media for many years and have a proven track record of working well together. As a result, our relationship is one of great mutual trust and respect, and we share a total commitment to our clients.
I want to assure you that absolutely nothing will change in our relationship with you! Adam Witty, Founder and CEO of Advantage|Forbes Books, has insisted we continue doing “business as usual.” Our services remain the same, as do our rates and agreements. But even more important, all of our team remains the same. They’re each very excited about the career opportunities and growth potential joining the Advantage Family offers them personally.
As for me, I have no plans to go anywhere for quite a long time – I love what I do too much!
This is truly an exciting time for all of us.
Marsha Friedman
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…… MARSHA’S NEW YEAR 2020 News Letter and Blog Post
Can 2020 Be The Year That Sets You Apart From Your Competition?
New year, new decade, new opportunity to distinguish yourself from your peers!
I always find the approach of New Year’s Day invigorating because it gives us the opportunity to take a step back, review where we’re at in life (and in business), and consider where we want to go.
There’s something magical about Jan. 1. It’s like the world says to us, “You get another chance!”
So, as you take advantage of that “new chance” and make your business plans for 2020, let me remind you of something that might not be at the top of your priorities list, but can differentiate you from your competition, and if leveraged correctly will open the door to greater success.
I’m talking about getting interviewed or quoted in the media. Each time a newspaper reporter turns to you for an insightful quote, or a radio or TV show host interviews you on the air, you are building your brand as an authority in your field.
You can then leverage this media exposure by sharing links to your press coverage on social media, on your website, and in your marketing materials. Potential clients who are trying to decide whether to hire you or your competition across town are going to be impressed that it’s you – not the other guy – who the media turn to for expertise.
But to accomplish that, publicity can’t be an afterthought.
With 2020 nearing its arrival, let me offer three essential steps that will get you started on this journey and keep you focused:
Make a decision. You have to make a conscious decision that this is the year you will go all in and do what’s necessary to promote your personal and company brand. Then (and this is really important!) stick to that decision no matter how many obstacles you encounter. Publicity is tough sledding at times and success isn’t always immediate.
Maybe you craft what you think is a wonderful pitch for a story idea or radio interview segment, but the local newspaper doesn’t bite or the radio show host never replies. Persistence pays off in the long run, and in the process, you’re learning what engages the media’s interest and what doesn’t.
Set a budget. As with anything else in business, you spend money to make money. How much? That will depend on you, your message and your goals. Do you plan a do-it-yourself publicity campaign? Do you plan to hire someone in-house to execute your campaign? Or do you prefer to enlist the aid of a PR firm? Regardless of your approach, you need to make sure you’ve set aside the necessary funds to accomplish what you set out to do.
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Commit to the time. If you aren’t prepared to carry through on this step, then the first two steps won’t make much difference. I’ve witnessed publicity campaigns fizzle because a client wouldn’t take the time to be interviewed by a journalist from a top-tier publication on short notice, or provide answers to questions from a reporter who’s on a tight deadline.
Yes, it can be a pain and I realize you have other responsibilities, but you must find ways to make the time. If you’re not willing to do that, the newspaper reporters, radio show hosts, and TV producers will find someone who is.
….. When you think about it,vowing to make publicity a priority in 2020 is much like any other New Year’s resolution. You have to make a decision about what you want to accomplish, make sure you have the resources you need to accomplish it, and then commit to following through.
Do those things and 12 months from now you’ll be able to look back at your 2020 publicity efforts and realize how the recognition you’ve gained has set you apart from your competition.
Here’s to a wonderful and productive New Year!
Marsha
P.S. If you want professional advice on getting the most out of your publicity efforts, give us a call at 1-727-443-7115 …
Have you ever been to Cedar Cove? Once you visit, life for you will never be the same. You will never want to read about witches, warlocks and evil forces again. The powerful emotions of Love, Unity, Harmony, Dreams, Forgiveness, Reconciliation and a clear understanding of the ‘Love of Christ’ will visit you and remain a part of your life.
In this 6 book series, these good people will live with you daily. You will not be able to wait until this evening’s quiet reading moments, to get to the next page. It is almost like these people are actually real.
I was truly touched by the spirit while writing, that those reading this series will change the way you and other readers in America and around the World love and care about each other.
It will change the kinds of books you look forward to reading forever . . .
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Here is how Cynthia, above, describes her fictional light Christian theme saga and shares some of what you’ll find between the pages of her six-book series of “The Cedar Cove Chronicles.” Woven and laced within the pages and meeting ‘The Jansan Family’ are many of her cherished childhood memories about both North and South Carolina family life as much as it is her sharing some of the history from her own family. But who is thisReaders Favorite 5-Star Book Awarded Review and Award-Medal Winning Writer?
Award-winning Author, Cynthia Ulmer is a medal-recipient writer of her Southern Family Fictional Series, “The Cedar Cove Chronicles” a Christian themed fiction series about family life, love, faith, and endurance. Her titles are available on Amazon, Barnes & Noble, Google Play, and many online bookstores. Written and released between mid-2009 through mid-2015. Books one and four are writing medal-winners by ‘Wishing Shelf Indie Book Awards.’
“Some people struggle with what they are meant to do in life and others just know it all along. I’ve known since I was a small child that I wanted to write–the stories were always in my head.” The Cedar Cove Chronicles is a series set in the fictional community of Cedar Cove, North Carolina and follows the lives of ‘The Jansan Family,’ their friends and neighbors during the 40’s and ’50s.
Born in Virginia and raised in North Carolina, Cynthia Ulmer is a true southern author whose books reflect her Southern and Christian heritage. Her writing has a down-home, comfort to it that brings her vast array of characters to life. ….. Dive into this heart-warming series with ebooks one and six are Now on Sale on Amazon Kindle for .99 cents a download!
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……. ABOUT THE SERIES Books One Through Six:
Come on a journey to the past and visit the Jansan family, where love, faith, and family ties are as natural as breathing. The Jansans are a hard-working family, living a simple life of true faith and Christian living and real friendship. There is no television, no cell phones, no internet. But evil can still exist. It’s present in the form of World War II, with personal sacrifice and rationing. It’s even as close as their next-door neighbor.
Go back and take a trip in time to rural Cedar Cove, NC where faith in the Lord is a given, friendships are loyal, and enemies seem relentless. ~Cynthia Ulmer
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TODD – Book One: Todd is a southern novel about family love, faith and endurance. In 1943, ten-year-old Todd Jansan lives with his family on a North Carolina tobacco farm. The Jansen’s neighbor, Horace Hammond is a cruel man who punishes his children by holding them over a well. The Jansans have to deal with his cruelty and with the mystery surrounding Todd’s uncle who is off at war.
CLYDE and WANDA – Book Two: Seven years have passed since Clyde Jansan’s niece, Lilly Jean, was rescued from Horace Hammond’s well. During that time, Clyde has married, has a daughter and is the owner of the store he always dreamed of. With Horace Hammond in prison and his sons Reuben and T.H. in the Army, there is nothing to worry about in Cedar Cove. Or is there?
CELLA – Book Three: Marcella Lewis, “‘Cella” is the only child of Madge and Sammy Lewis, granddaughter of Gil and Lana Ballard, niece and cousin to many. Growing up in a sea of relatives, ‘Cella feels that no one listens to her and struggles to be noticed. At only fourteen, she suspects she’s pregnant. Ashamed to tell any of her family about her condition, she turns to the local witch for help; changing her life forever.
TRUDY – Book Four: Shortly after eloping with her sister’s boyfriend, Trudy soon found herself in an abusive marriage. Now, six years later, she’s coming home, unsure if she’ll be accepted or rejected by the ones she loves and hurt the most.
MARK – Book Five: Is Mark A Blacksheep? Mark Gideon has changed his name to Worthington Grant Davis and is on the run again. What will happen to him now?
LILLY JEAN – Book Six: Parents sometimes have a hard time letting go … Lilly Jean Jansan has been accepted to Nursing School but hasn’t told her parents. How can she tell them it’s time to let her grow up?
CAT is very honoredto welcome and have Cynthia aboard our “Family of Fine Authors” of Lyon Media Services and we get to represent. We hope all our readers will take the time to read her beautiful series and she looks forward to your book reviews! You can connect with the author through her social media below.
…. The Holiday Season is here and what a way to present a new release at holiday gift-giving season of a 5-STAR READ than to go on a Virtual Book Blog Tour! That is what best-selling Author, Joe Siccardi is doing for his new release of “My Name Is Sam …and Heaven Is Still Shining Through” an amazing fictional memoir that will surely warm your heart.
Hosted by the fabulous ladies of “Enticing Journey Book Tours” who do a fantastic job at putting on Virtual Book Blog Tours of all kinds of genres, I have no doubt they will present Mr. Siccardi’s new book in an interesting and unique way.
And? If you have a book blog and would like to be a Blog Host? There is still time to Sign Up by clicking here to go to Enticing Journey Book Tour – Joe Siccardi and fill out the form to host and be part of the fun!
READERS MAY Click on it too and get all the DETAILS and read the book blurb to be ready to visit the many amazing Book Bloggers who are Hosting! As Cat will be hosting on the last day of Joe’s tour on December 13th, 2019 with a Special Author Interviewwith Joe and much more! Here is a little more about the tour and I hope my book blogger friends will sign up and join all the Literary Fun will have! SEE THE LIST of BLOG HOSTS and LINKS Below! ~Cat Lyon
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══ 𝐏𝐑𝐎𝐌𝐎𝐓𝐈𝐎𝐍 ══
My Name Is Same … and Heaven Is Still Shining Through by Joe Siccardi══ 𝐄𝐕𝐄𝐍𝐓 ══
Sales Blitz/Promo Tour: December 9-13, 2019
══ 𝐆𝐄𝐍𝐑𝐄 ══
A Christian-themed heartwarming fictional memoir
══ 𝐏𝐀𝐂𝐊𝐀𝐆𝐄 𝐈𝐍𝐅𝐎𝐑𝐌𝐀𝐓𝐈𝐎𝐍 ══
(For Blog Hosts) All packages will be sent prior to the start of the event and will include HTML code and a Facebook ready post. Top posting is not required. All links must be live by 8PM PST on your scheduled date.
Sit down with a cup of coffee or a nice wine and visit with Sam as she shares a lifetime of memories in this new Christian-themed fictional memoir. My Name Is Sam … and Heaven Is Still Shining Through is a follow-up to the breakout novella, Heaven Shining Through.
It introduces Sam (Samantha), her family and friends in more detail than the original, and picks up where the novella left off. I hope readers get to know Sam as a friend, a life long friend. Share her life … complete with some drama, some humor, some heart tugs. Just a free-willed suburban Jersey girl trying to figure out this journey called life with the presence of God in her ordinary life as the underlying theme for this new release…
“My Name is Sam…and heaven is still shining through by Joe Siccardi was such an amazing story from beginning to end! I sat down and read it in one day — I just couldn’t put it down. There were times of happiness, laughter, and reminders of what it was like growing up but, the reality of life and God’s plan for each life He created was evident in the tears that could be shed…..not only in the life of Sam but also in the reader of this fantastic book. I would recommend this book to anyone that is looking for the real answers out there that might only be found with “heaven is still shining through”.
From what I read, this was an interesting story about the friendship of a group of women, and one of the women Sam’s) soul-searching experience. The narrative voice is believable and speaks to the reader. I was drawn into Sam and her life experiences, hard to imagine her character is ‘fictional’ as it reads like real life. Simply well worth the read.
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…… Joe is Celebrating the Virtual Book Tour With An EBOOK SALE for Avid Readers! Cat and Mr. Siccardi LOOK FORWARD To All Our Bloggers, Friends, and Avid Readers To Stop “Cat’s Reading Den” on December 13th, 2019 to learn all about this fantastic book and more about Author, Joe Siccardi! We look forward to the “Enticing Journey Book Holiday Tour” for Joe!
Cat is excited and honored to welcome our newest amazing author to “Lyon Media Services and who Cat will be representing and promoting everywhere and here at “Cat Lyon’s Reading Den.”
Meet Author, Dave Howard! Dave “is the man” behind many beautiful and fun children’s books he has published and illustrated.
Uncle Dave and his books are well-known around the great state of PA., aka, known as Uncle Daves Books. He is a special and unique seasoned writer, illustrator, and publisher of a large array of his children’s titles. Some are his own and some with other co-authors. He is unique in the fact that he is autistic and keeps this in mind when writing and illustrating all of his children’s books with bright colorful images and funny characters and each one has a “teachable lesson” between the pages.
His goal is to help open the minds and imaginations of children, but especially those who may have disabilities or challenges as he had growing up as a child. Uncle Dave wants his books to be fun tools to open the door to any child’s imagination and inspire them. Learn to know they can be or anything they set their little minds to know in their world, “All Things Are Possible!”
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Uncle Daves’ Books always bring loads of joy, fun, vibrant pictures and characters to children when he visits and speaks at many schools around his state and nationally.
And? Now that the holidays are around the corner, parents, and grandparents can purchase all of Daves Books as great gift ideas for your “Tots” and feel good when purchasing as several of them Uncle Dave donates a $1.00 back to S.I.D.S. research, education, and prevention.
Here now is an amazing write-up all about Uncle Dave Howard that shares his backstory about how Dave has gotten to where he is today posted and courtesy of his website of “Uncle Daves Books” and written by L. Scott Pishko.
Uncle Daves’ website is a must-visit for parents, mommy-bloggers, and grandparents to see all his books available for your “little ones” and all the amazing Book Awards his books have won!
…….. ABOUT THE AUTHOR ~ By L. Scott Pishko:
Dave Howard: Learning The Hard Way
Inventive, determined, inspiring.
Award-winning local children’s author, David Howard could be considered all of these and more. Born on an unusually hot spring day in 1974, Dave M. Howard came into the world and before long he was struggling to see what the world had to offer. He was prescribed glasses at age four and his world changed from a fuzzy, confused world to a world that was clear, but somehow still confusing. His humor was an outlet as he asked such questions as “Wow, is that what aunt Verna looks like?” and “Is that what grass looks like?”. Dave was soft-spoken, but an easy-going child who took to art and storytelling as an escape from the world of restrictions to a world where he could become a superhero, dragon or whatever his imagination put on paper.
Once Dave started school, he had trouble reading and writing and was placed into a special class that catered to children with learning disabilities. What the school did not know was, he had A.D.D. (attention deficit disorder) Asperger’s and dyslexia. The combination of disabilities and attending the special classes at school left him open to harassment and bullying by other students within the confines of his personal prison. The walls closed in around him as he knew he was too smart for these classes, yet couldn’t pass the mainstream curriculum presented to him. Dave’s hindrance was he couldn’t spell correctly because as he puts it “ I would get things backward in my mind”.
“His life was about to change with a gift from Father Christmas himself, Santa Claus.”
Every kid, young and old alike, anticipates Christmas. That magical holiday where anything can happen and dreams come true. This was especially true for young Dave Howard in junior high school. He trudged down the stairs to find many glossy wrapped presents with bows and strings. The sparkle of the Christmas tree reflecting from young Dave’s eyes as he tears into the first few presents.
With Christmas music playing in the background, he thinks he’s finished when his dad states“ “There is one more present left, check it out.”He pointed out a white envelope nestled in the tree. Dave opened it and saw a clipping of a word processor. “where is it?” Dave asked. His dad pulled the processor from the back of the couch and handed it to the youngster. Dave opened what would become the catalyst to open up his confidence as a storyteller and creator of children’s books.
This machine turns his imperfections into a workable palate, a clean slate to turn into whatever he wants it to become. This machine was a word processor. This word processor had spell-check and became the answer to all of Dave’s creative prayers. He was able to use this machine to do his homework and as Dave said: “It opened a new avenue to my world and it was one of the most influential presents I received”.
Before that point in his life, the only artistic thing he did was draw and paint. He began to create new worlds and stories, as he puts it “The stories just flew off the top of my head and on to the keyboard”. He says this with a smile and not a little relief. By the time he graduated from Ringgold High School in 1992, Dave had produced stories in many genres including westerns, science fiction, horror and his current work, children’s stories.
With his newfound confidence and with amazing talent to tell a story he traveled to Pittsburgh, PA to attend the Art Institute of Pittsburgh. While attending the school, he found a love for the editing program Photoshop, which he will continuously use for his illustrations for his books in the future. After he graduated with an associate’s degree in Visual Communications in 1995, he looked for several jobs, but they kept telling him he needed job experience; even though no one would give him a job to obtain that experience.
Frustrated, Dave then attended the California University of PA and joined every creative class he could. He excelled in classes such as illustration, stained glass, sculpture, printmaking, and pottery – not bad for a guy who was “learning disabled.” All was going well for Dave and then the first tragedy in his life would strike as he was just building his confidence as an artist. His best friend committed suicide in April 1999 and send him into a downward spiral that would take a long time to pull himself out of.
In 2009, his niece was pregnant with her daughter and was celebrating by having a baby shower. Dave remembered he had a poem about a dog set aside and he thought that would be a cool present to give to her. The more he thought, the more he wanted to turn it into a children’s storybook for her baby shower. The book was a big hit and was appreciated very much giving Dave a shot in the arm to continue his talented storytelling.
Sadly, his great-niece passed away from Sudden Infant Death Syndrome (S.I.D.S.)when she was two months old. In an effort to cope with the loss, Dave put his nose to the grindstone and rewrote the book that became “Lady’s Day To Play”. The book became a talisman for Dave and he dedicated the book to his great-niece and donates a portion of the sales of his books to S.I.D.S. research. Once Dave regained focus he became driven to create more and more stories.
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After“Lady’s Day To Play”he wrote numerous books. He produced“Mouse In The House”, “Baby Ben Did It Again”, “ The Cloud That Couldn’t Cry”, “Sandy Claus the Christmas Cat”, and he published “Morgan To The Rescue!”written and illustrated by Morgan Barnes. He also illustrated “Legend of Rain Day”for Isabel Linnie Fox.
Affectionately known as “Uncle Dave”, he tours local schools, libraries, festivals, and universities reading to the masses and giving children advice on how they can create books from their imagination. Uncle Dave was reading at Monongahela Library when a woman walked up to him afterward crying. He remembered her quickly; she was his Learning Disability teacher from high school. She was so proud he persevered and overcame his disabilities.
Recently, Uncle Dave Howard read at the Barnes & Noble store in West Virginia and is making progress on his next volume of books including a Halloween book and rewriting his Christmas book “Sandy Claus the Christmas Cat.” He also was featured on the Waynesburg University television program “Greene Room” and was a finalist in the Best Books Awards for Children’s picture book softcover fiction.
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Wow … That is some backstory, RIGHT?
Who doesn’t admire and be inspired by an amazing guy who has made his “personal best,” goals, and dreams come true and turn it into a professional business of “Uncle Dave Howard’s Books” all for the love of kids who may also have the same disabilities and challenges as he has or has overcome? I feel GOD had his hand in this one!
Uncle Dave has gone on to write, illustrate, and publish more books since this write-up and his books are growing notoriety nationally with winning more Book Awards! (See bottom of this post) …
AND? He has a brand New Book Released just in time for the holiday gift-giving for your “little ones” titled; “Green Pickle Juice!”
I’m sure your kids know what ‘Pickle Juice’ can be used for? But the CAT will give you a HINT? #Ghostbusters! Lol.! Now available now as a paperback on “click here on Amazon”
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“Do You Have Any Use for Green Pickle Juice? You will learn the answer to this question and more in this fun, silly tale.”
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Uncle Dave Children’s Books
……. What more fabulous things can CAT share with about Uncle Dave Howard? Where you and your “TOTS” can connect with him through Social Media and go grab all his books for your little tots for Christmas as they also make great stocking stuffers too! “-) **Cat**
‘The Watchful Dead: A Tale of Old Hastur (A Ring Gargery Thriller)’
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Amazon BOOK INFO:
Series: A Ring Gargery Thriller (Book 1) Publisher: Glint Media (January 12, 2019) ISBN-10: 1733610812 Paperback: 199 pages – KindleLength: 201 pages Available For Kindle Unlimited Membership Genre: Gothic Fiction, Horror Literature & Fiction,
……. ABOUT THE BOOK:
Within the shadowy walls of ancient Hastur, reality and illusion walk hand in hand.
A 12-year-old boy housebound all his life, a conjure woman who talks to the dead, an evil slave trader driven ruthless by greed and a war hero whose greatest battles take place in his own mind: all are about to have their lives shaken to the core by powerful forces from beyond the grave.
A tale of murder, magic, and madness, The Watchful Dead is a nightmare blend of gothic traditionalism, magical realism and dark fantasy that will haunt you long after you turn its final page.
Readers are calling The Watchful Dead “a ride right off the bat” and “nicely written, with a lyrical quality that kept me turning virtual pages,” and the author “possesses the talents of a classic great writer.”
The Horror Fiction Review says, “All in all, it’s a gutsy, ambitious, skillful exploration of cosmic/epic dark fantasy that brings something new to both facets of the genres.”
……… ABOUT THE AUTHOR:
New Author, Joe Pawlowski is a retired journalist living in the Twin Cities of the great state of Minnesota with his wife, Debbie, and rescue dog, Lucy. Besides reading and writing, he enjoys music, movies and socializing with his many friends…
…… CAT’S BOOK REVIEW and RATING: Solid 4- STARS
Hauntingly Dark and Mysterious … Is The Watchful Dead
I will start by being transparent as this is not my normal genre of choice. I am also not a spoiler of any books. And, when I first read Mr. Pawlowski’s book title, my first thought was “Pirates”… far from it!
However, what a real ebook page-turner from the first few pages. A little too “gothic” for my taste, but this read had all the elements of dark thrilling mysterious suspense that holds your attention and keeps you deep within the pages and storyline.
Exceptionally written with unearthly characters, an end you really don’t see coming, and as a writer, I have no clue how this author kept up with all that goes on with Ring’s deeply disturbing and dysfunctional family and the full storyline unfolds.
And Oh the twisty weaves of dark magic, ghostly characters who passed on, fantasy and so much more within this great read.
I would suggest it to those who do enjoy a darker gothic thrill ride!
Definitely worth the read.
~Cat Lyon’s Reading and Writing Den by Author, Catherine Lyon
Since it has been too long since I have posted and shared some of my book marketing and promoting tips, I thought it was a good time to do it and Right Before The Holidays! Is it me or does it seem book sales have been a wee bit sluggish? Then it is time for an e-book promotion perhaps? When summer begins to wind down, kids going back to school, and mom’s and dad’s are busy getting them ready, they are thinking about grabbing a new book to read.
So it’s the perfect time to give them an incentive to do so. Many will be taking the last summer vacation of the summer season for Labor Day weekend and why not take a great book along for some relaxing reading time readers? Even authors and writers are avid readers. So here are some tips and advice for getting a jump start on selling some books when it is a slower time of the year. And hopefully, the book reviews will follow.
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New Author & Book by Maureen Scanlon
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Author Branding and Promotions on All Author
Let’s start with promoting your books and branding all in one new place I came across called “All Author.” It is a great place for authors to set up a free Author Program profile and can add up to 4 books and use a few of the boo marketing tools. Placement in their Book and Author Directory and more. When I place all my author clients on All Author? Since they have a huge readership all my authors get views and click’s to all their books like crazy!
They have a Pro Plan which is $59 for a 6-month plan (still pretty affordable for 6-months promo blast) that comes with all the tools, bells and whistles and authors can use them as much as they want for a whole 6-month duration! Like a free personalized website, “make your own” book banner/teasers, many nice themes for your profile, free Twitter scheduler and much more. You can see pricing for both plans, Free or Pro here: .“All Author Pricing.”
All Author is an exceptional place for all avid readersto find new releases and discounted books and e-book sales too!
Another amazing book promo site that is extremely affordable and has a large readership is my good friend Terry and his team at “Author Shout.” They have an awesome “Author and Reader Member Zone” where authors for just $25 a month recurring can get all you need to effectively promote your book and brand as an author. If you pay a whole year in advance? He gives you an even bigger discount!
What I love about both Author Shout and All Author? They do an email list and newsletters out to all their readers, but Author Shout even sends text alerts for new releases for those readers who subscribe to both services! Pretty cool right?
Now just like All Author, Author Shout has many affordable services if you don’t want to do the Membership. They have affordable book ads, low-cost beautiful book banners, (like the one above), teasers, and even book trailers made the way you want them! What I like the most is that they promote through many social media channels like Twitter, FB, Google+ and even Instagram and Pinterest. And they connect readers to authors Worldwide.
Now, along with marketing advice and videos unlimited use, here are some of the Member Benefits for promoting your book:
As a monthly Author’s Club Member, you will also get the following:
Book Promotion Benefits
Book Promotion: Every month that you are a member we will promote a book of your choice on all of our social media platforms, add it to our recommended reads page, and a feature spot in our “Shout Out” Newsletter.
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Book Teaser: You will get 4 teasers in 2 different sizes and formats of your book for you to share on social media that can/will contain your book title/author name, blurb/one-liner, and where your book can be found, whether on Amazon or a link to your website
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FREE Book Days: Giving your book away for FREE? We will help get the word out and promote your FREE BOOK days through social media shout-outs, a custom-made teaser/banner, and featured spot in our newsletter at no additional charge
Author Shout Out (Digital magazine): You will get access to Author Shout Out; our digital online magazine
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Members-Only Pricing for additional services: You will get a MEMBERS ONLY discount on each of our packages and/or services to promote additional books.….
(*NOTE* Unused benefits do not carry over from month to month if you do not use them.)
They do however let you choose which book you want to promote each month with the One Year Membership!
So go visit the team atAuthor Shoutand get your book promo and advertising on! …
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(Author Joe Siccardi’s Banner Above made at All Author) .
How does this Cat jump-start your book’s sales and reviews when it is a slow time of year?
We do an E-Book Sale! I always suggest to the author clients I work for, there are two times a year you need to lower the price of your e-book and have a sale. This time of year when it slows and now just around the corner? It’s NOW CHRISTMAS Holiday E-Book Sale TIME! Starting Thanksgiving week thru right before Christmas to include sales from Black Friday, Cyber-Monday, and last-minute e-book Christmas sales!
And it doesn’t have to cost a penny to promote your e-book sale either. But of course, there are some MANY low-cost options to boost the exposure for the SALE. Like my favorite at “READING DEALS!” And? When you have Cat promote your E-Book Sale? You’ll get a discount off your Book Ads!
And they have vetted reviewers who love free books for a READ FREE for an Amazon Book Review promotion! So ask me about it as my Discount Applies to this service too! Your e-book needs to be at a discounted price per their policy, need the Mobi file to place the ad and have 5 reviews averaging 4 or 5 stars.
if you have a publisher, send a request for the dates of your e-book sale a month in advance so you know the PRICE will be lowered for your sale. If you self-published? You have the control to go through your vendor account and lower it a day or two before the sale to ensure it gets done properly.
Second,let readers know in advance about the e-book sale and promotion. Here are the places you’ll want to “Add An Event” and it’s free to do on:
…. Facebook Event Page and Boost The AD!
A Tip – You can get a bigger reach and exposure when you share the Post of your FB Event and then do a Facebook “Boost a Post.” Then all FB readers and users will see your event and Ebook Sale! Goodreads – Add Ebook Sales As An Event and Make Sure and add It on your Blog or Author Website too! As others to share it as well!
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Do you know any Book Bloggers? Ask them if they would share the event on their website too! I know I enjoy sharing book promotions on my blog for all my readers. Also, Book Reviewers may share as well. Don’t be afraid to ASK.
Want to boost your exposure for free or low cost?
You can do so at a few more of my friend’s book and reader websites free or for a minimal charge. And they offer a Free Author Interview to go along with your Book Listing too! Go visit these awesome book sites below to see how they can help boost your Holiday Sale and Promo … …. As my buddy, Vinny of Awesome Gang who works hard to get your books and your E-book sale promos in front of over 69,000 readers combined on their Facebook and Twitter! You can add all your books for free, but for an e-book sale, I think it’s worth the $10 to boost your listing don’t you? Invest in yourself!
Go here and add your E-book Sale at “Awesome Gang.” You won’t regret it! A couple more places like Awesome Gang? Check out this list Vinny put together for Authors of free and low-cost places to add and market all your books and Book Sales! “Places for free promotion.”
“My hope is that many of the tips and advice in my post here helps authors sell more books this holiday season!”
AND? I’m sure you are asking yourself, why is CAT sharing all her book promo secrets? Lol … It’s because there is no shortage of New Authorsthat need my help and services. I am passionateabout what I love to do as my “At Home Business!” And many writers hire me because they may be on a ‘new book deadline’ and just don’t have the time to market their books.
You can check out my New Website at “LYON MEDIA SERVICES” Today! You can see some testimonials and see just how affordable we are!
And lastly? I have always been a firm believer that authors need to invest in themselves and set a budget to promote and market their books or readers are not going to know the books exist so KEEP a FEW LAYERED Low-Cost Book Ads Running Each Month and especially through the Holiday Season for your books!
Now you are ready and can market them and do an E-book Sale & promotion like a Pro! Still, Have Questions or Need Help?
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Shoot Cat an Email if needing a quote for Book Marketing and Promotions! lyonmedia@aol.com …
Happy Book Promoting and Marketing Authors and Writers!
CAT ~ Come Follow me on FACEBOOK! and on TWITTER Too!
Dec. 13
"CAT'S BOOK LIBRARY 4 READERS" 