My Friend Marsha Is Back of ‘News & Experts’ PR Firm. She Knows Mainstream Media!

How Small Publications Can Play A Big Role In Your Publicity Efforts …

 

I don’t believe I’m going out on a limb (well, at least not too far out) when I say that nearly everyone recognizes the giants of journalism. Such venerated (and at times vilified) publications as the New York Times, the Wall Street Journal, the Washington Post and USA Today are hard to ignore, even if you’re not a regular reader or subscriber.

But as wonderful as they are, these behemoths of the reporting world aren’t the only option for those who long to see their names in traditional and online print.

Small towns throughout the country also are blessed with daily or weekly newspapers that keep their communities informed about who’s engaged, who died, whose child made honor roll and what the city commission and school board are up to these days.

These more obscure practitioners of journalism still serve a significant role in our information age, but admittedly without the luster and renown that those top-tier publications enjoy.

That’s why if you’re seeking to promote your brand, you could be thinking that it’s OK to ignore these lesser lights of the print and online media world in your quest for publicity.

Stop right there!

 

Let me tell you why that would be a mistake. These smaller venues, whether they appear online or in old-fashioned ink on paper, can be more important than you realize as you build your reputation as an authority in your field.

How so?

 

  • People read those local publications. Weekly newspapers and small dailies still attract a loyal readership for one simple reason: They provide readers with articles that have a direct impact on their lives and keep them apprised of what’s happening with people they know. If you want to promote your brand, it never hurts to start with your hometown newspaper. It can be a stepping stone to bigger things, plus as a bonus, you get to hone your interview skills in preparation for that day when the New York Times calls!
  • Smaller publications can have a bigger reach than you think. What happens in lesser-known media venues doesn’t necessarily stay in lesser-known media venues. Story ideas that bubble up on the local level can get noticed at the national level. Many smaller newspapers also are owned by large newspaper chains, and the publications within that chain share articles with each other. That means your interview with a small weekly in Wisconsin could be printed in sister publications far and wide. The fact is that not everything that grabs widespread attention begins life on the front page of the New York Times.
  • The media follow the media. There is little doubt that your friends (and potential clients and customers) are going to be impressed if you’re quoted in the Wall Street Journal or USA Today. How could they not be? But many of the authoritative voices that journalists at large publications seek out didn’t take a direct route from anonymity to the media spotlight. Instead, they built a media presence at smaller publications, establishing a trackable online presence. If you offer yourself as a source to top-tier media, those reporters are almost certain to Google your name. If they that see that other publications – even smaller ones – quoted you, they are more likely to view you as a credible source..

One final point worth noting. A Pew Research Center study in 2017 showed that Americans place greater trust in local news media than they do in national news media. The study showed that 25 percent of those surveyed said they trust their hometown news organizations “a lot” and 60 percent said they trust the local media “some.” That compares to 20 percent who said they trust national news organizations a lot and 52 percent who said they trust national media some.

Perhaps some of that trust in local media can rub off on you! After all, if the local media trust you enough to seek your insight about your area of expertise, potential customers or clients will be more inclined to trust you as well!
Locally yours,

Marsha

P.S. If you’d like professional help getting coverage in the press, and being interviewed on radio and TV, give us a call. We’ve been providing this service to clients for 28 years. We also offer a comprehensive social media marketing program for select clients, where we do it all for you.

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So friends, If you’re interested in Marsha’s help, please call here at 727-443-7115 Ext. 231, She’d love to hear from you! Let her know Catherine Lyon Sent YOU!

Marsha Friedman

Summer Reading – What Is Our Former President, Barack Obama Reading While Traveling to Africa This Summer?

Since I know summer is the best time for reading good books, it seems our former President, Barack Obama is an avid reader too! Now, I have known this since way back when and while actually running for office. But recently I saw on his Facebook page his shares of summer reading he will be doing while traveling to Africa. I thought, “why not share what Barack will be reading this summer with all of you.”

Barack, while in office, was always a “surprise” visitor of bookstores no matter where he happened to be, or where he happened to be traveling as our President. He was never shy about saying “hello” to all the patrons and workers that happen to be inside the stores either! I feel that is some of what makes him such a special person. And there are many documented visits through the eight years he held office, just look them up on Google!

So here, courtesy of what he posted on his Official Facebook Page today is all about traveling to Africa and what he will be reading while on vacation. ~Catherine Lyon

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Over the years since, I’ve often drawn inspiration from Africa’s extraordinary literary tradition. As I prepare for this trip, I wanted to share a list of books that I’d recommend for summer reading, including some from a number of Africa’s best writers and thinkers – each of whom illuminate our world in powerful and unique ways.”
~Former -President Barack Obama

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“This week, I’m traveling to Africa for the first time since I left office – a continent of wonderful diversity, thriving culture, and remarkable stories.”

I was proud to visit sub-Saharan Africa more times than any other sitting President, and I’ll return this week to visit Kenya and South Africa. In South Africa, the Obama Foundation will convene 200 extraordinary young leaders from across the continent and I’ll deliver a speech to mark the 100th anniversary of Nelson Mandela’s birth. Kenya, of course, is the Obama ancestral home. I visited for the first time when I was in my twenties and I was profoundly influenced by my experiences – a journey I wrote about in my first book, Dreams from My Father.

Over the years since, I’ve often drawn inspiration from Africa’s extraordinary literary tradition. As I prepare for this trip, I wanted to share a list of books that I’d recommend for summer reading, including some from a number of Africa’s best writers and thinkers – each of whom illuminate our world in powerful and unique ways …



Barack Obama’s Summer Reading List:

Things Fall Apart by Chinua Achebe
A true classic of world literature, this novel paints a picture of traditional society wrestling with the arrival of foreign influence, from Christian missionaries to British colonialism. A masterpiece that has inspired generations of writers in Nigeria, across Africa, and around the world.

A Grain of Wheat by Ngugi Wa Thiong’o
A chronicle of the events leading up to Kenya’s independence, and a compelling story of how the transformative events of history weigh on individual lives and relationships.

Long Walk to Freedom by Nelson Mandela
Mandela’s life was one of the epic stories of the 20th century. This definitive memoir traces the arc of his life from a small village to his years as a revolutionary, to his long imprisonment, and ultimately his ascension to unifying President, leader, and global icon. Essential reading for anyone who wants to understand history – and then go out and change it.

Americanah by Chimamanda Ngozi Adichie
From one of the world’s great contemporary writers comes the story of two Nigerians making their way in the U.S. and the UK, raising universal questions of race and belonging, the overseas experience for the African diaspora, and the search for identity and a home.

The Return by Hisham Matar
A beautifully written memoir that skillfully balances a graceful guide through Libya’s recent history with the author’s dogged quest to find his father who disappeared in Gaddafi’s prisons.

The World As It Is by Ben Rhodes
It’s true, Ben does not have African blood running through his veins. But few others so closely see the world through my eyes like he can. Ben is one of the few who’ve been with me since that first presidential campaign. His memoir is one of the smartest reflections I’ve seen as to how we approached foreign policy, and one of the most compelling stories I’ve seen about what it’s actually like to serve the American people for eight years in the White House.

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And This Includes READING …  Happy Summertime Reading Friends!
~Author, Catherine Townsend-Lyon


This Weeks Writing Blog Spotlight Goes To “Writer Unboxed” ~Post: Book Promotion Fatigue.

I happen to come across an interesting blog post over on “Writer UnBoxed” as I feel all authors and writers need to read this post. Since I do book promotions and literary consulting as my every day at home business, I could sure relate to this post! And I know many of you will too. As an author myself, I do know how hard it is to get our books into the hands of readers.

It took my first book a good year to catch fire with hours of listing and promoting it everywhere I could find. As we all know it does NOT happen overnight and we have to be diligent as it is why many writers hire me to promote their books and build a readership and I work on the social media side in building their following as well. There is no real recipe or guarantees. WHY?

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Because there are several factors to consider. How well written is the book? What genre is the book? Is it a hard genre to promote? How popular is the author? Well, there are many ways to tackle these questions. But that will have to be another post for another day. But when you have been promoting your books hard? It is OK to take a breather every now and then as this weeks post and blog spotlight indicates. Here is a little of the Guest Post and I hope you will visit “Writer UnBoxed” as that is the MAIN Purpose for Spotlighting them! Lol. 

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HAPPY BOOK PROMOTING!

**CAT**


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Dealing With Book Promotion Fatigue

Writers get tired.

The process of writing, of editing, of writing some more, of editing some more, of searching for representation, of reworking the book yet again, of waiting so long to see your words in print that you forget you even wrote some of them, of publishing in its maddening and bountiful entirety… well, some days, it can feel like too much.

Every stage has its own ups and downs, but personally, I find the promotion stage both the most exciting and the most challenging. Many parts of the publishing process can feel out of your control. Partly that’s because they are. But promotion is different because, unlike other stages, it has the capacity to go on forever. The joy and terror of publishing in the social media age that once you have a book, you literally could be promoting it every minute of every day.

(Note to writers everywhere: do NOT promote your book every minute of every day.)

Right now, my latest book (published under a pseudonym, as regular readers know) has been out in paperback for a few months. Typically, this is when a publisher’s efforts to promote the book taper off and any further promotion is squarely in my hands.

By   Now Read The Rest of The Story “Writer UnBoxed”

New Reads and Promos By Annie at Teaser Addicts Book Blog! Meet a Great Read …

Welcome Avid Readers and Visitors, Cat enjoys visiting many other book bloggers and love networking with many book promoters and bloggers. We all have the same goal, helping authors and their books find the readers who will enjoy them!

That is why Cat’s Book Blog pick of the week is Annie from “Teaser Addicts Book Blog.” She is a helpful new resource for authors running a promo or giveaway, have a new book release, or even a cover reveal. Annie can help authors have fun while gaining great exposure for their promotion. So make sure you stop by her blog this week for all the fun happenings and you may just find your next read!  Like this new book release titled; “My Zombie BFF” by Liz Hahn!

“Cat Lyon’s Reading and Writing Den” 

Cat’s A New Guest! My Book Promo Article on “Nothing Any Good” Writers Blog. Meet Dan Buri, Author/Writer.

What does Cat love just as much as helping authors and Book Promoting? Being a writer and sharing my knowledge and expertise for all authors to benefit!

I was invited to write a few Guest Articles over on “Nothing Any Good”   run by Author, Dan Buri. It is an informative site that Dan shares loads of writing tips and advice. I hope you will support us both by taking a visit, but here is a little more about Dan, and his published works!

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Cat’s Book Blog of The Week ~ Meet Rave Reviews By Nonnie Jules.

Authors truly know how difficult book reviews can be to receive and come by. That is why you should try a Book Club. The best one around that I know is this one,
Rave Reviews by Nonnie Jules! 
So I have chosen her blog as “Cat’s Book Blog For This Week!” Go take a visit and explore what she offers to both Readers and Authors …

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ABOUT Rave Reviews By Nonnie Jules:


Hi, and welcome to “Rave Reviews by Nonnie Jules” and “RAVE REVIEWS BOOK CLUB!”

Rave Reviews by Nonnie Jules is a site designed specifically for the purpose of introducing the world to some really good reads.  After having read so many books that had been given high marks, yet weren’t deserving of those marks, Nonnie wanted to offer a forum where readers could come and trust that the reviews of the books posted were truly HONEST.   If you would like to have your book(s) reviewed by her, please submit your request by clicking here.

RAVE REVIEWS BOOK CLUB is a virtual book club made up of authors and readers. The reviews of the Book Club members are not necessarily the same as the reviews of the author, Nonnie Jules, and vice versa.  We encourage each of you to JOIN, especially if you are an author, as we expect  (although we cannot guarantee) that the books we select, will be profiled and hopefully propelled to new heights via the support of the club. The more members of the club, the more successful and stronger our collective voices will be.  For more info on the club, please visit our FAQ page.

There is more to learn and explore at Rave Reviews by Nonnie Jules!   so take a visit and tell her CAT sent you!