Authors? How Do You Build a Brand and Media Presence and Look Good Online? Read This Guest Article and Learn How!

How to Build a Brand Presence and Look Better Online.

BY: My Friends of Strong Social …

Building a better brand presence and looking better online overall is no easy task. In fact, is one of the first challenges everyone encounters when they start a new business. Sure, you create accounts on all the relevant social networks you can think of, but how do you take the next step?

How do you build a strong brand presence on social media and how can you make it look even better? With all the competition out there and all that “social media noise”, it’s not going to be an easy process, but here are a few tips that will help you achieve your goals.

1. Make sure you have a great website.

You can’t build a better social media brand presence without a plan in mind, and you can’t build an effective plan without taking into account the importance of having a great website. Sure, “great” may seem like a pretty vague and generic term, but there are actually quite a few must-have factors that make a website to be indeed great.

Make sure that your website has been designed based on all the latest trends, without neglecting UX & UI, and try to make it as SEO friendly as possible with the content that will be posted there. Remember, your website is the window to your business so don’t forget to keep it clean and to the point.

After implementing this initial step, you will be able to establish your brand voice and better communicate with your audience on your own platform (your website) and on social media, thus making you look better by being more connected with your current clients and future possible customers.

2. Make sure that you are on the big 3 social networks – Twitter, Facebook, Instagram.

If you want to reach a larger audience, it is imperative to build a social media presence. It helps you reach out to people that don’t know you, your business and your website. It’s also the best way to send out updates to your entire target audience.

Twitter, Facebook, and Instagram are definite must-haves for any business that wants to survive in the digital age. This is already well too established as a general condition for getting your products and services known around the world with fractions of the costs of traditional advertisement. These three social networks will raise awareness about your brand and it will make people engage with your company faster and much more efficient.

However, using social media tools does not imply that you should not be present on your accounts as much as possible to engage with your audience in real time. Answering fast and honest is always better than answering late and impersonal through a generic website reply.

3. Create lots of blog content and use it effectively.

Write, write and then write some more. If you have reached this stage, this means that you already have a functional website online and you are present on all the important social networks: Twitter, Facebook, and Instagram. So, what do you do next?

Simple. You start by sharing your content throughout your social media, thus making your brand known throughout your audience. Share content that is relevant to each target group in part and you will quickly see the engagement rate with your brand increasing. Just don’t forget to write good blog content which appeals to people interested in your area of expertise, in your industry and, last but not least, in your products, services, and your brand. A good series of blog content goes a long way.

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4. Engage with your followers with exceptional content

This step is probably the most important one if you want to build a strong brand presence and look better online. People want to be noticed and they want to relate to the brand they interact with.

A great website with good blog content and a strong social media following could become worthless if the brand does not interact with its fans and followers. People want to be noticed and they want to be heard. If they comment, engage with them. Answer their questions. Ask questions yourself. See what their needs are and try to get as much productive feedback as possible.

Listen to your audience and adapt your brand to answer as many of their needs as possible. Engage, engage and then engage some more!

Be sure to take into account all these tips if you want to build a stronger, more effective, and not to mention prettier brand on social media. If you’re interested in learning more, check out our website at Strong Social …

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How Do Authors Handle Publicity In a Spiritual Way and Not Sound Like Bragging? Tony Gives Us a Sample.

Revealing Voices

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Sharing Some Delight in Disorder

Since my book was published, I’ve not done much to get the word out. As a result, I haven’t sold many copies. People who have read it tell me what a difference it has made in their lives, but I have not followed up on this and reached out to others.

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“I have a hard time walking the fine line between bragging about myself and celebrating what God is doing in my life.”

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Lately, I have come to accept the importance of the mission God has called me to carry out. There are so many people impacted by mental illness who are in desperate need of saving faith. As the body of Christ, it’s our delightful duty to show compassion for hurting souls.

The emotional anguish caused by brain diseases like schizophrenia, bipolar disorder, and major depression, is as real and agonizing as any bodily pain caused by a physical illness. I know this. First hand. I also know the grace of God that provides a measure of healing in this life and the hope of healing in the next.

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“It’s time to take my bushel off God’s light in me, even if I reveal the flaws I so want to hide.”

So this weekend, I posted this message on Facebook:

For almost twenty years, I served as a pastor with bipolar disorder. I have journeyed with this illness from manic (even psychotic) peaks to dark valleys of despair. At both extremes, I have flirted with death—coming very close to ending my life and doing great damage to those around me. .

Countless times, when I have been driven to the edge of a cliff, God has rescued me and set me on level ground. Why would God do this? Because God delights in me even in disorder. Delight is first an expression of God’s love for us. Since God delights in us, we have a “delightful duty” to share in God’s joy.

The media often portray the terrible extremes where untreated mental illness leads to horrific homicide or shameful suicide. What is missing is a compassionate portrayal of all the rest of us who struggle to survive and be faithful. Delight in Disorder reveals the beautiful grace of God that flows into grateful living if you have a mental illness and greater understanding if you want to love another who does.

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60 people have shared the message. I’ve sold more books in 24 hours than Amazon has sold for me in 48 months.

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“But the most powerful response was from one who didn’t buy a book or share the post. It was a desperate plea.”

 

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Me:   D., thank you for reaching out and being open about you suicidal thoughts. It’s important that you get help. Please message me.
D:   I am a daily survivor I do it for my kids I’ve tried suicide and failed. My sister has committed suicide it runs in my family my mother attempted when I was a kid
Me:  D., do you have a plan to kill yourself?  When you say you have suicidal thoughts, Denny, what do you mean? I’m praying for you, brother.
D:  No. I’ve planned but never went thru with is. I got two biological and one step son. I work daily sometimes I feel like I’m better off dead but my kids bring me back from reality
Me:  Well, I’m very glad you’ve found a reason to live. Your kids love and need you, for sure.
D:  I’m reminded every day I’m needed if not for anyone else then my two biological kids.
Me:  Amen to that!
D: Thanks man I need someone to talk to sometime. Thanks for even taking the time out to talk with me
Me: Message me anytime, D.. I can’t promise I will always be available. But when I am, I’ll respond.
D:  Ty really means a lot. I deal with it everyday. So I’m sure if I need someone to talk to I’ll reach out. No-one in my life understands. So it’s hard when no one understand and it makes me feel a lot different
Me:  I get that, brother.

 

Maybe you have a D. in your life. Maybe you are D. If so, get professional psychiatric and therapeutic help. And, consider Delight in Disorder to find spiritual support you will need to face difficult days ahead.

 

Get an autographed copy of Delight in Disorder for just $12.

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Delight in Disorder: Ministry, Madness, Mission

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I highly recommend Delight In Disorder. Tony has a way of humanizing mental illness and explaining things in a profound, yet simple way that resonates with his readers. Whether you have a diagnosed mental health disorder, some other kind of disability, know someone who does, or simply struggle with faith and believing that God delights in you, this book is for you. ~ Veronica J.

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Please make sure you stop and visit Author, Tony Roberts as he has so much help and information on his blog “Sharing Delight In Disorder” about life, living with Mental health, being an author and more as well as checking out his Podcast Called: Revealing Voices on iTunes! 

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Sharing Reads and Authors From Literature Approved. Author, Valerie Cotnoir and “EVERLASTING.”

One of my favorite things to do is to visit many other book blogs and meet new book marketers and book businesses who promote authors like I enjoy doing. Please visit my new friend Rayleigh’s amazing website for awesome reads on Literature Approved
~Cat Lyon

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“Behind all the Books We Love From Author Valerie Cotnoir”

Books are often so much more than just a way to pass the extra minutes or hours of the day. Books are both a way to escape reality, as well as to reshape our reality with the values we take from stories or testimonies. Any dedicated reader likely has a favorite book that changed the way they looked at life or a situation, and that’s because authors–often intentionally–write their books from personal passions or experiences.

In our new blog series, we are sharing the purposes and inspirations of these books. Behind the Books We Love From the Authors We Love will be an ongoing series for the next few months and will feature authors of all genres to all ages of readers. You may recognize some of their books as being featured on Literature Approved before, and others are entirely new. But these posts are sure to give you a fresh look at a book that you loved, or may even motivate you to pick up one you’ve never read. We invite you to join us by checking back with us every couple of weeks, or ensure that you’re following us so that you get the articles in your email–who knows, maybe your favorite author will be featured?!

Catch all the Behind the Books posts

Behind “Everlasting” from Valerie Cotnoir

I don’t remember how old I was exactly, but I was young. Maybe eleven or twelve. But I have this vivid memory of following Mom through the aisles at an arts and crafts store and this question sort of popping in my head:

What if a girl of sixteen was cursed so that she grew really old—to the age of ninety!—within a few weeks or months? 

This was quickly followed by another question:

What if a boy was in love with her and would stop at nothing to prevent her death?

As we continued roaming the store and reached the toy aisle, I saw this row of figurines: wizards, fairies, kings, elves, and so on. They were very colorful and their facial expressions varied, sparking my imagination. My sisters and I, while Mom shopped, liked to play with these figurines whenever we went to this store. Eventually, a new thought occurred to me: what if this girl and boy lived in a fantasy world? Better yet, what if the girl was actually a fairy?

Before I give too much away, let’s just say I went home and wrote what I imagined to be the prologue of this story. Later on, I wrote the first two or three chapters. This story, or the start of one, sat in my documents for a long time before I looked at it again, as more ideas came to me and I got distracted. When I was in tenth grade, I joined a writer’s club with other homeschoolers and, having finished writing another book, I considered which novel to write next. I came across Everlasting—as its title has been since the beginning—in my documents and decided it was time to finish writing it. I was sixteen when in January of 2014—soon after self-publishing my first novel—I finished writing the first draft of Everlasting.

Almost three years of editing later, I self-published Azalea’s and Malachi’s story in December of 2016.

There are many elements and themes in this story. Yet, so much of it has always been, since the conception of it in those store aisles, that it can be difficult for me to separate what messages I tried to incorporate versus what parts of the story just are. After pondering these thoughts, however, I think I can articulate a few.

A huge element of Everlasting is the motley crew of characters that join Azalea and Malachi on their journey to defeat Sebastian, Azalea’s cruel, power-hungry uncle. While the concept of a bunch of eccentric characters forming a team isn’t altogether original, one of the elements about it I stressed was the idea that when it came to stand up and fight—and fight for something worth fighting for—the individuals who signed up—the only ones willing to risk their lives—were the smallest, weakest and most insecure persons of each tribe. They were forced to overcome their fears and doubts in order to truly contribute to the team. In other words, sometimes big, heroic deeds come from small people.

Because sometimes it’s the little people who have the biggest hearts.

Another aspect of Everlasting is the many groups of creatures, the “others” you could say, that don’t fall under the category of human or fairy. In this heated rivalry between humans and fairies, the other creatures (elves, dryads, mermaids, etc.) get neglected and forgotten. Their significance is basically nonexistent. But as Azalea and her friends travel throughout Orutia (uh roo shuh) and seek help from these groups, Azalea especially realizes the need for the throne to recognize these creatures and their needs and desires. A lot could be accomplished if the clusters of creatures worked together rather than lived their separate lives.

Finally, and most importantly, there’s the meaning behind the title of Everlasting itself.

This is another case of “has just always been”. Shortly after writing the prologue, I saved the document and was forced to come up with a title. It didn’t have to be permanent necessarily, but I had to write something down in the meantime. I thought for about a minute and then typed what made the most sense: Everlasting. After all, the last sentence in the prologue I’d just written was: King Zechariah and his daughter would soon learn that, although death can take away someone you love, love itself is never conquered by anything, but is everlasting.

And here lies the very point of this story: Malachi’s love for Azalea is so determined and selfless, never once willing to give up, that it became everlasting. It was, it is and always will be—until the end of time. It’s as simple as that. Just as simple as it was for me to come up with the title.

Honestly, this novel was one of the easiest for me to write. Ha, I wish all my novels came to me as easily as this one did. Sure, there were hiccups along the way—mostly to do with world building. But the actual characters themselves came easily to me. It’s like the story itself came from some deep, hidden part of me and was finally released when I laid my fingers on the keyboard. Honestly, that’s how all my best stories seem to come. From deep, deep within.

Have you picked up Everlasting? Do you enjoy fantasy adventures? Drop a comment and let us know what you’re thinking and we’ll make sure Valerie sees it!


Read Our Review of Everlasting

Purchase Everlasting

Visit Valerie’s Website


Author Bio:

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Valerie Cotnoir is a Homeschool graduate currently pursuing a Bachelors in History through Lumerit Education. She was born in Montreal, Canada, but lived for fourteen years in Plano, Texas before moving with her family to the Raleigh area in North Carolina. She is the oldest of four and has two sisters and one brother.

She has been writing since she could hold a pencil and reading books just as long. Her favorite pastimes (besides reading and writing, of course!) include working with preschoolers, watching movies and spending time with her family and friends. Her first published novel is “Bridget’s Journey” (2013) and she has also published a fantasy novel, “Everlasting”, in December 2015.

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International Women’s Day All Week! New Interview of Brazil’s Hottest Author, Adriana Gavazzoni…

Ep126 Adriana Gavazzoni – Multiple Award Winning Romance and Erotica Writer –   

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MEET AUTHOR: A. Gavazzoni

A. Gavazzoni is a Brazilian author and has been a lawyer for twenty-seven years. She won for her first book Behind The Door: The Golden Book Award 2017- Readers Choice; Book Excellence Award 2017; Bronze Medal on Independence Publisher Books Award 2018; Honorable mention at Paris Book Festival 2017; Honorable Mention at Reader’s Favorite Award 2017 and was a finalist to the Independent author.

Adriana is a lawyer, a former professor of law and a writer of novels and legal books, but she is also a voracious reader.

She speaks four languages: English, French, Portuguese and Spanish. When she is not practicing law or writing, she enjoys many interests and is a very active person. She loves to dance (Tango) and workout.

She loves to travel, loves good wine, and has been studying astrology for fifteen years. She paints and loves to cook.

She has two poodles -Juno and Charlotte-and love’s all animals. She is an aunt of four nieces who enjoy to paint and cook alongside their aunt. She lives in Brazil and is in the process of writing her next novel. She invites readers to visit her website/blog anytime for updates of upcoming books and events. www.agavazzoni.com and check my blog agavazzoni.com/blogand my twitter account for news @a_gavazzoni

BOOKS:

Lara’s Journal: A Sizzling, Psychological Suspense

Behind the Door: A Sizzling, Psychological Suspense (Hidden Motives)

The Brilliant Game (Hidden Motives) (Volume 3)

EXTRA:

http://www.advanceyourart.com/adriana-gavazzoni/

 

Visit Page, CLick and TAKE A LISTEN: http://www.advanceyourart.com/a-gavazzoni/?fbclid=IwAR22ZsZnNvgR1Rs_9BIJRNsQn9rbqSDJkLTIkPdzB8xpf3h0HkAz7Sc3lEo

CAT’S REVIEW: The Perils of Autumn’ By Author, Rusty Blackwood. Beautifully Written and Enjoyable Romance Drama.

READERS? If you enjoy a great Romantic Drama and Suspense? Grab a copy TODAY! By Canadian Author, Rusty Blackwood ~

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ABOUT THE NEW BOOK:

From the author of the riveting romantic fiction drama, Passions in Paris: Revelations of a Lost Diary, and the celebrated, 5-star award-winning romantic fiction drama, Willow’s Walk, comes the intense romantic drama, The Perils of Autumn.

This page-turner, set primarily in the early 1970s, centers on a young Kentucky woman, Autumn Leeves, born in 1946 to Abigail Leeves, an unwed mother who struggles to make ends meet. By 1970, Autumn graduates nursing school and is sent on assignment by the local hospital to care for the terminally-ill wife of middle-aged English equestrian master, Cyril Landon, owner of Landon Lawns Stables, a most successful thoroughbred racing stable located just outside Lexington, Kentucky in a posh community known as The Meadows.

Duff Taylor, world renown jockey who is tops in his field, lives full-time above the tack room at Landon Lawns and enjoys the many benefits it brings, but he also has a dark secret surrounding an unsolved racing incident from his past that he will go to any length to protect.

Autumn arrives at Landon Manor in time to be thrown into the fray and finds herself caught in the ongoing disruption that ensues.

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Rusty Blackwood  The Perils of Autumn

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CAT’S REVIEW of The Perils of Autumn: 5-STARS!

LOVE …Be careful what you wish for.

Be ready to delve into a beautiful world of horse country and Famous State that holds the yearly Kentucky Derby in this exceptionally written romance suspense drama. Rusty pulled out all the stops for this fantastic story, and I can easily see it played out on The Big Screen!

Rusty writes in a way that connects you to her vibrant characters of Autumn, Duff an amazing horse jockey, and many others that make up the cast of characters to bring the story to life. With just the right amount of intensity and dynamics of how love and relations unfold and play out between people when there are dark secrets and deceptions past and present when after Autumn graduates from nursing school and is sent to her employment as she arrives at the beautiful estate of Landon Lawn Stables and The Meadows.

Then pandora’s box opens as the drama and story take off. What a ride! You won’t believe the twists and turns or how it all ends, but I can tell readers this new romance suspense by Rusty is well worth the read! It truly deserves the 5-stars I am happy to give it! It is one of those reads you’ll want to read more than once!

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CAT “Highly Suggest this one”!

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MAKE SURE You connect with Rusty and Please Visit For More Amazing Author Interviews and Books!

www.rusty-blackwood.com
Facebook.
Twitter – @rusty_blackwood
Pinterest
Goodreads

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Hire Cat To Market Your Books!
Email me: lyonmedia@aol.om

 

 

News & Experts Are Back and Marsha Shares WHY a Media Pitch Needs To Be Well Planned To Be Successful …

4 Tips For Creating Successful
Media Pitches
 by | Feb 19, 2019

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Anyone who’s tried their hand at promoting a brand through PR can tell you that grabbing the media’s attention isn’t always easy.

Each day, newspaper journalists, as well as hosts and producers of TV and radio talk shows, scroll through a never-ending barrage of email messages, many of which they no doubt delete without reading.

Let’s face it, they couldn’t write about or report on all those topics even if they wanted to. Time just doesn’t allow it. So, with competition for the media’s attention so fierce, is it even possible to separate yourself from the pack and land an interview that will help build your credibility as a go-to expert in your field?

I’m here to tell you that, yes, it is possible, though a challenge if you have no experience playing the media’s game, which is why so many people turn to professionals. Still, if you’re determined to do it on your own, let me share a few things you need to keep in mind that can help you achieve success.

First, remember that while your goal is to promote your personal or company brands, that’s not the media’s goal. If your pitch sounds like a commercial, the media will suggest you contact their advertising departments.

As I point out in my upcoming bookGaining the Publicity Edge: An Entrepreneur’s Guide to Growing Your Brand Through National Media Coverage, what the media actually do want is useful and interesting information they can share with their readers, viewers, and listeners.

So, with that in mind, here are four tips to help make your pitches more successful:

  • Keep it short. You no doubt have a lot to say about your topic, but don’t say it all in your pitch. Print journalists and TV and radio show hosts don’t have time to read a thesis, no matter how remarkable your insights are, so keep it succinct. Think of those pitches as more like a movie preview, not the feature presentation. Certainly, include enough information for them to get the gist of what you can talk about, but leave all those extraordinary details you are tempted to cram into the pitch for the actual interview.
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  • Solve a problem. The best ideas for articles and talk show interviews are those that help solve a problem the readers or audiences face. People perk up when your message means something to them personally, such as providing them tips on how to stick with a diet or save more for retirement. Ask yourself this: What are some of the problems my clients or customers are trying to solve? Those problems—and the solutions you can offer—can be the inspiration for a pitch.
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  • Playoff what’s happening in the news. You increase your chances of engaging the media’s interest if your pitch aligns with something they are already writing and talking about. What’s going on that fits into your area of expertise? Are you a surgeon who can explain a new breakthrough involving your specialty, and what it will mean to patients? Are you a divorce lawyer who can comment on the latest celebrity split? One of our clients was a scientist who could talk about an eclipse that was in the news. We kept him busy with radio interviews leading up to that astronomical event!
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  • Highlight your credentials. Why should the media—and the media’s audience—listen to you? Don’t dump your entire resume in the media’s laps, but you do want to include a short summary of relevant information about your background and expertise. For example, if you are a financial professional, let them know what licenses and certifications you have, and that you’ve been a partner in your firm for 10 years.

Finally, understand that pitching the media can take patience. Your first pitch might not get any takers. Your second and third might not either.

Don’t despair. At the end of your pitches, let the media know that if they have no interest in this particular idea, you’re available to talk about other topics related to your expertise as well.

“In the publicity game, persistence pays off.”

Diligently yours!

Marsha Friedman,  PR Expert

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