News & Experts Is Back With Some New Tips Of How A Media Pitch Is Transformed to Help Authors and Branding…

November 5, 2018 Catherine Lyon Author/Writer A Writer's Thoughts, Featured Guest, Marketing and More, News Around The Web, Posts, Updates and More Author Marsha Friedman, Media Pitching, News, News and Experts, PR Pro, Press

My dear friend Marsha Friedman is back with News & Experts PR Firm with an exceptional article and inside view of just how a PR Media Pitch Happens! I really think this one will help to all who have wondered if they should use and hire a PR Firm and Why… ~Catherine Lyon, Author/Writer

If you’ve ever wondered how a successful publicity effort goes from idea to media pitch to publication, let me give you a little glimpse of the process behind the scenes.

Just recently one of our print campaign managers here at News & Experts . Ashley Pontius announced that she had something big to reveal about one of our long-term clients. It turns out that, thanks to Ashley’s work, this client was included in a lengthy Wall Street Journal article!

I asked for a little more detail on how this exciting coverage came about and I’m sharing the story with you because I think it’s enlightening for anyone trying to gain the media’s attention.

To begin with, this is a client we have worked with for about five years, and during that time we helped land them in Yahoo News, Reuters, CNN Money and the Washington Times, among other media outlets.

They continue to come back to us, knowing that we can help them get their message out to the larger world. They also understand that publicity isn’t a one-off. You have to keep at it if you want to remain relevant.

This client recently signed on for yet another campaign and Ashley reviewed their material. She noticed that one of the topics they were willing to talk about involved Generation Z, which is the generation born from the mid-1990s to the early 2000s. Ashley googled Gen Z and found that there seemed to be some interest in how Gen Z fits into the workforce, a topic that would tie into both the client’s message and one of its target audiences.

So she crafted a short pitch for print journalists, promoting our client as a source who could speak on a particular angle related to this topic. Nothing happened at first, but a couple of weeks later an email appeared in Ashley’s inbox. A Wall Street Journal reporter wrote that the idea fit perfectly into something the reporter planned to develop into a larger, in-depth piece.

Could Ashley set up an interview for her? She sure could!

Image result for copy free images CNN

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If you break down what happened in this situation, you’ll find that it holds lessons for you:

Hone your message. When you reach out to the media, it’s always best if you can give them guidance on just how your expertise could fit into a particular angle for an article. Remember, in this case, the angle involved how Gen Z fits into the workforce. If you’re a financial professional, you might offer four money-saving tips for easing retirement anxieties. If you’re a chef, you could suggest unusual dishes for the upcoming holidays. While suggesting a specific angle, it doesn’t hurt also to mention that you can speak on other issues related to the topic as well.
Keep up with what’s trending. Don’t hesitate to make use of the internet to learn what the media has written about in the past related to your topic. You’ll also want to keep track of the daily headlines to see if anything is being reported right now that would match your message. Are you an orthopedic surgeon who could comment on a new study about the most common sports injuries? Are you a small business owner with tips about staying afloat when the economy takes a turn for the worse?
Reach out to the media. Even if you’ve had contact with reporters or talk show hosts before, you shouldn’t sit around waiting for them to reach out to you. You don’t want to become a pest, but you do want to remind them – or let them know for the first time – that you’re available for an interview whenever something in your area of expertise pops up.
Respond promptly. Journalists are often on tight deadlines, so if you can’t provide them what they need quickly, they’ll find someone else who can.

Finally, what happened with our client is a marvelous example of why it’s important to stay on the publicity playing field and to constantly find ways to match your message with the latest trends in the news.

If you don’t keep current with fresh ideas that you can turn into pitches – and that the media can turn into coverage – then you’ll miss out on all kinds of publicity opportunities. And that would be a shame.

Get the idea?

Image result for copy free images marshaa friedman news & experts

~Marsha Friedman

About News and Experts

As an award-winning, top national public relations agency, News and Experts has been delivering highly specialized publicity campaigns for over two decades. Our specialty is creating angles we know the media will want to cover and will obtain quality media exposure for our clients.

Through the years, we have worked with clients spanning a wide array of industries from authors, publishing, health, food, music, software and finance, to politics. News and Experts customize its clients’ PR campaigns to focus on specific objectives and we only work with quality media to ensure the results meet our clients’ needs and expectations.

News and Experts was a pioneer in the field of public relations, offering pay-for-performance PR long before being joined by other agencies. Today, News and Experts represent all its clients on a performance and project basis.

Learn About Our Services

Always Enjoy Having My Friend Marilyn L. Davis of “Two Drops Of Ink” Sharing Writing and Literary Advice.

October 29, 2018 Catherine Lyon Author/Writer A Writer's Thoughts, Featured Guest, Featured Guest Writer, News Around The Web, Posts, Updates and More, Writing Tips award winning blog, blank page, literaty advice, marilyn davis, special article share, tips on writing, Writing

Welcome, Everyone! Especially Those Who Love To Write!

I happen to be doing my Twitter book shares today for all my author clients and came across an amazing post by my dear friend and fellow writer, Marilyn L. Davis. Not only is she a “writing expert,” but I learn so much from her and her literary blog. I have written a couple of posts for her but this past year has been so busy with my marketing business and co-writing another with a friend that the time has just gotten away from me to write more for both her literary blog, ” Two Drops Of Ink ” and her informative recovery blog where I also write posts on From Addict 2 Advocate.

That will have to be my ‘New Year Resolution’ going into 2019, writer more for others! Lol. I am happy today to share her new post from her fabulous literary blog Two Drops Of Ink. Even though this article is from back in 2015? It is informative and has some amazing writing advice as to overcome that intimidating “Blank Page.” I hope all you writers who visit get something to take with you after reading this post. Make sure you take a visit to Marilyn’s blog. Some amazing and helpful tips there!

Overcoming the Big, Blank Page

By: Marilyn L. Davis

“Confront the page that taunts you with its whiteness. Face your enemy and fill it with words. You are bigger and stronger than a piece of paper.” ―Fennel Hudson, A Writer’s Year – Fennel’s Journal

Blank Page? Fill it Wisely

I have gotten emails from other writers asking how I continue to make my niches new and exciting. They perceive that I do not seem to suffer from Writer’s Block. The reality is that I do, from a different perspective, Writers Glut. I have too many ideas floating in my head, both forTwo Drops of Ink and my other blog, From Addict 2 Advocate.

One problem with brain overload is that we have difficulty focusing.

Sadly, for a writer, when we lose focus, we might end up in a situation like Gordon Comstock, the protagonist in George Orwell’s book, Keep the Aspidistra Flying. Comstock struggles to complete an epic poem, which disintegrates into fragments because the writing is not cohesive.

While information or links enrich our posts, when we use more than necessary to make our point, the post often becomes:

The whole enchilada
Too much jam or filler
The shooting match
The shebang
The kitchen sink
The whole Megillah

Just in case you didn’t know, the Megillah alludes to five books of the Bible read on certain Jewish feast days and considered by some as long and tedious, and frankly, long and tedious are the last things that people want in a blog post.

Too Much for Just One Page?

With too many words or ideas clamoring for attention, it’s often necessary to find ways to focus the writing. Certainly, you can free write and fill the pages with words, and in turn, move the random thoughts and ideas from brain to paper. Since it’s the first draft, you also don’t have to worry about how disjointed it might be.

Are you passionate, angry, or saddened by the subject?
Can you convey your emotions about the issue in powerful words?
Has your viewpoint changed since you wrote about the topic last?
Are you writing about an underdeveloped aspect of the subject?
Does your site need updated information about this particular topic?
Do you think there’s already too much information about your topic?
Is this a worthwhile topic?
Did you research to find correct, factual, and accurate information?
Can you support your information with credible links?
Can you add useful or valuable information about the topic?
What are your qualifications to write about a topic?
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Mastering the Blank Page

After your point of interest, decide your level of skill in presenting the information.

Skilled
Authority
Knowledgeable
Professional
Expert
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When you establish your skill level about the topic, approach it from the standpoint of the reader. Frame questions to help you narrow your focus.

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What were you curious about when you didn’t have much information about the topic? What stimulated this interest? Write as if you’re discovering something beneficial and exciting, as this tone and sense of wonder will translate and engage your readers.

When we write from the standpoint of learning and teaching, we aren’t condescending nor pompous in our choice of words and tone. CLICK TO TWEET

Remember what you did not know and tell the reader about it. While you’re an authority on the topic now, there’s always a backstory about what you learned. These stories can also add some humor. “Then there was the time that I didn’t understand…” and let your readers know that you’re an authority or knowledgeable, but had to learn a lesson the hard way.

We’ve all made mistakes, in fact, mine was misspelling message with massage and trust me, that one change in letters made my piece unacceptable for small children, even though spell check let it pass. Thank goodness for an editor with an eye for context like Scott Biddulph.

What to Leave In and What to Leave Out

As you learn and write about your topic, you may understand the subtle nuances of it. Elaborate on them. Remember, you’re not writing this as a new topic. You’re writing this with a skilled eye and can expand on the obvious facets of the topic. However, your readers may just be learning about the topic, so teach them. It is not redundant to explain the basic aspects of the topic.

If you have professional or expert knowledge about a topic, you need to let readers know that while any post is your opinion; you back it up with years of experience, your education, or current research.

Qualifying your information or credentials is not bragging. You’re doing this so readers learn to trust your posts. CLICK TO TWEET

Your readers know that you’ve worked in a field, have advanced degrees, or you can let them know where you’ve been published. Letting them know that other sites value your writing goes a long way in establishing this trust.

Even for an expert, it’s not enough to write about the technicalities, subtle nuances, obscure facts learned over the years, or minutiae of the topic; you still have to write new insights, interesting content, and provide original thoughts. Whichever skill level you have about the topic, it is your writing that will make it worthwhile. Your distinct tone, style, and phrasing can and will make it original, which allows you to produce a stand-out piece.

How you convey your information might be:

Repeating sage wisdom of the ages with a new twist.
Reforming someone’s thinking with persuasive facts, passion, and your point of view.
Revamping one of your old articles with updated information.
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Taming Block and Glut

Some days, we simply have to accept that we can’t produce and publish a piece. We’re either too distracted to narrow the focus, too uncertain about our skill level of the subject, or we can’t think of a perspective that isn’t saturated. On those days, unless you have a deadline, give yourself a break.

Adopt the Scarlett O’Hara mentality, “I can’t think about that right now. If I do, I’ll go crazy. I’ll think about that tomorrow”, or remember the words of Ann Lamott, “The word block suggests that you are constipated or stuck when the truth is that you’re empty.”

When you think you’re empty, then reference the following:

Have you taken a reader’s comment and expanded on it?
What grabbed your attention today?
What piques your curiosity?

I think writers are often too hard on themselves. Writing is one of the few professions that it’s hard to walk away from because it doesn’t need an office. Furthermore, I’ve never seen any mention of traditional writer hours. For most of us, it’s when we’re awake.

Too Tired or Too Much Going on to Focus?

Writers are always writing, even if it’s just in our heads. We read signs on the road, imagine character’s conversations, or a great title pops into our brains while at lunch. Those are the creative ways that we think. But sometimes, all those great ideas don’t go anywhere.

Unlike most professions, we’re never without the tools necessary to write. We’ve got electronics to record our thoughts, and even with a power outage, our phones still have Evernote. Not to mention, paper and pen. CLICK TO TWEET

So sometimes, we’ve got to let our brains rest.

Jot a few good sentences down.
Put the writing in your Darling file
Review it the next day.
Drink some tea, meditate, take a nap, or call it a day and go to bed and read.

After all, glut and block will undoubtedly pass by morning.

Here at Two Drops of Ink, we also believe that how something is said is just as important as what is said. In this spirit, we invite you to submit your writing.

Two Drops of Ink is accepting submissions for all genres except “R” rated romance or anything politically partisan.

We are proud to collaborate with our montly and guest contributors.
We hope you consider submitting to an award-winning site.

TWO DROPS OF INK: THE LITERARY HOME FOR COLLABORATIVE WRITING

WARNING: Writers, Do Not Act Out Your Characters In REAL LIFE…You May End Up Like This Author.

September 13, 2018September 13, 2018 Catherine Lyon Author/Writer A Writer's Thoughts, Author News, Just A Blog Post, News Around The Web, Posts, Updates and More Author, Books, Drama And Murder, Just Wow, Real Life Suspense, Real Story, Very Sad, Writer

You all know Cat pretty well. If I come across something literary I feel is worthy of sharing? Then I will!

Please, authors, if you are going to be a writer and publish your books of romance suspense novels? Don’t act out your storyline and characters in REAL LIFE!

Actually though, not funny but ironic as someone in real life died… The Author’s Husband by her hands. I feel a new book in the making…CAT

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Nancy Brophy’s Amazon Author Profile and Published Books. Now Charged With Murder.

About The Author: Nancy Brophy grew up reading and writing. Her imaginary friends have rich lives and less self-doubts with stories that have beginning, middles and happy ending all within four hundred pages. She lives in the beautiful, green and very wet Northwest with her husband, two naughty dogs, PB and J, and forty rowdy chickens.

Novelist Who Penned ‘How To Murder Your Husband’ Essay Charged With Husband’s Murder.

(Nancy Crampton-Brophy has been charged with the murder of her husband, Daniel Brophy. She is the author of romantic suspense novels and, in a 2011 blog post, outlined various motives and methods of killing a husband. Credit: Portland, OR Police Bureau and NPR and The Oregonian)
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“How do you get away with murder? Maybe don’t write a blog post about getting away with murder.”

Last week, police in Portland arrested 68-year-old Nancy Crampton-Brophy. She is charged with the murder in the death of her 63-year-old husband, chef Daniel Brophy.

At 8:30 a.m. on June 2, police and medics arrived at The Oregon Culinary Institute after students and instructors arriving for class found Brophy suffering from a gunshot wound. The first responders attempted to revive him but weren’t successful. In a press conference that day, police said that they were investigating the death as a homicide and that they had no immediate suspects.

Crampton-Brophy is a self-published author of romantic suspense novels, many featuring chiseled ex-Navy SEALs — books with “rugged men, strong women, and a good story,” she touted on her website. There she described her home life — part of which read like the satisfying last pages of a romance novel:

“I live in the beautiful, green, and very wet, Northwest, married to a Chef whose mantra is: life is a science project. As a result there are chickens and turkeys in my backyard, a fabulous vegetable garden which also grows tobacco for an insecticide and a hot meal on the table every night. For those of you who have longed for this, let me caution you. The old adage is true. Be careful what you wish for, when the gods are truly angry, they grant us our wishes.

“… I can’t tell you when I fell in love with my husband, but I relate the moment I decided to marry him. I was in the bath. It was a big tub. I expected him to join me and when he was delayed, I called out, ‘Are you coming?’

“His answer convinced me he was Mr. Right. ‘Yes, but I’m making hors d’oeuvres.’ Can you imagine spending the rest of your life without a man like that?”

But in 2011, for a blog called See Jane Publish, Crampton-Brophy wrote an essay titled “How to Murder Your Husband.” (The post is no longer public.)

“As a romantic suspense writer, I spend a lot of time thinking about murder and, consequently, about police procedure,” the post read. “After all, if the murder is supposed to set me free, I certainly don’t want to spend any time in jail. And let me say clearly for the record, I don’t like jumpsuits and orange isn’t my color.”

The essay described a range of possible motives for murdering a husband, ranging from avoiding the financial hit of a divorce to infidelity by a “lying, cheating bastard,” and even the possibility that the wife is a professional contract killer. It also weighed the pros and cons of different methods: “Guns — loud, messy, require some skill. … Knives — really personal and close up. Blood everywhere. Eww.”

She warned against committing a crime of passion: “Most of the time there is a trail that leads directly to you. Each type of murder leaves clues. A crime of passion does not look like a stranger was involved.”

The couple had been married for 27 years, according to The Oregonian, and were reportedly inseparable. Brophy was a lead instructor at the culinary institute, where he was remembered as “the resident encyclopedia of knowledge” with “offbeat sense of humor and creative approach to teaching.”

The day after her husband’s death, Crampton-Brophy posted an update to Facebook.

“I have sad news to relate. My husband and best friend, Chef Dan Brophy was killed yesterday morning. For those of you who are close to me and feel this deserved a phone call, you are right, but I’m struggling to make sense of everything right now,” she wrote. “While I appreciate all of your loving responses, I am overwhelmed. Please save phone calls for a few days until I can function.”

But a neighbor, Don McConnell, told the Oregonian of an odd interaction with the widow. “She never showed any signs of being upset or sad,” McConnell said. “I would say she had an air of relief like it was almost a godsend.” He asked whether the police had been keeping her updated. “She said, ‘No, I’m a suspect,’ ” without emotion, McConnell said.

The news was a jolt to others. “It’s a big shock. It’s a big shock,” Brophy’s mother, Karen Brophy, told The Washington Post. “But we’re not making any statements.”

“Everyone that knows her, especially those close to her than myself are sick at heart,” Anna Brentwood, a writer who says she has known the couple for two decades told the Oregonian. “We are hoping the police are wrong and just going after the easiest target.”

At a candlelight vigil a week after his death, Daniel Brophy was remembered as being gruff on the outside, compassionate underneath. Attendees recalled a cow costume the instructor used with Velcro labels to illustrate cuts of beef.

The costume was hand-sewn by Crampton-Brophy, who spoke of her late husband. “He loved teaching, he loved mushrooms, and he loved family,” she said, according to the Portland Tribune. “Not only was life a science experiment, but sometimes it was an adventure.” Near the end of the blog post imagining how and why to kill one’s husband, Crampton-Brophy wrote that she finds “it is easier to wish people dead than to actually kill them.”

“I don’t want to worry about blood and brains splattered on my walls. And really, I’m not good at remembering lies. But the thing I know about murder is that every one of us has it in him/her when pushed far enough.”

Crampton-Brophy was arraigned in Multnomah County Circuit Court on Thursday. The judge approved a request by prosecutors to seal the court document outlining the case against her. She wore a blue jumpsuit.

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BUT WAIT, READERS!!… Here is the CRAZY PART of this…I went to her Facebook page here Author, Nancy Brophy and her Readers are leaving her Supportive Posts for her there??? WHAT? This lady shots here husband and readers are supporting her? WOW! Now I have seen and READ it all! Now I am not a heartless person, but you are supporting a murderer, people.

There is also another Facebook page; Remembering Daniel Brophy by her husbands’ co-workers of “The Culinary Institue” in Portland, Oregon. Let’s remember a man died in this tragic event. I guess will see if Nancy is or is not his killer as she moves through the court proceedings. Yes, I know, Innocent until proven Guilty…

‎Daniel Darrah‎ to Remembering Daniel Brophy

“I just heard on the radio here in Arkansas that Chef Brophy was shot and killed at the culinary school I attended. He was an amazing man, teacher, and friend. He and his class are the best memories I have when I think back on my time there. Flavors of the World taught me so much about spices, herbs, and of course, mushrooms. You will always have a special place in my heart and you will be missed by so many culinarians that you influenced in your life and theirs.”

Literary Happenings? Readers Need To Know and Cat’s Reading Den Shares It!

September 12, 2018September 18, 2018 Catherine Lyon Author/Writer A Writer's Thoughts, Author News, Book Review, Featured Guest, New Book & Author Press Release, News Around The Web, Posts, Updates and More

Welcome Friends, Readers, and New Visitors!

There sure has been loads going on lately with all of ‘Cat’s Authors’ I enjoy sharing, work with, and some new authors too! Now above, my girl, Popular Author and Brazil’s Daughter Adriana Gravazzoni has been traveling everywhere with her award-winning release of “Behind The Door,” book one of her Sexy Romantic Psychological Thriller Series titled; Hidden Motives. But before we get to Adriana and some of her new book reviews?

Let me share first a new book release and blog tour coming in Oct 1st — 8th, 2018 and you can Pre-Order “Comes A Specter” (Ghostland Book 2) The Kindle Addition Now!

The blog tour is for the popular author and a fantastic fiction writer, Keta Diablo … Keta is a multi-published author in both erotic romance and gay fiction, historical fictions and paranormal westerns as well. She writes it all!

Here is more about the New Release:

Six months ago, Anya Fleming’s ten-year-old son, Willie-boy, found his father hanging in the barn. Traumatized over his father’s suicide, the boy hasn’t spoken a word since. Now, Willie-boy has come down with a grave, unknown illness and there’s only one man who can save him, Sutter Sky, a learned Blackfoot shaman known as Yellow Smoke—a shaman who was once deeply in love with Anya.

But Fate had other plans for Anya and Sutter—she was forced to marry Lewis Fleming, a cruel man who berated her night and day, and brokenhearted Sutter immersed himself in the mystical customs and beliefs of his People and became a shaman
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As if Anya didn’t have enough to deal with after her husband’s death and son’s illness, an evil, sinister ghost is terrorizing their ranch. Anya is convinced the spirit is Lewis, who apparently isn’t done making her life miserable.

When she turns to Yellow Smoke for help, will he put aside his bitterness and save Willie-boy? And can the renowned shaman dispel the powerful ghost from their lives and send him back to Hades?

If you are book blogger or reviewer and would like to be part of Kets’s Book Tour or host her for an interview, spotlight, etc., Please sign up with The Fabulous Babs Book Bistro here on her Google Form Schedule! To learn all about this event about the author.

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Next up is our Author, Kim Carter, and her next appearance ~ The Harlem Branch Library! Branch Manager: Amanda Dove 145 N Louisville St
Harlem, GA 30814 — (706) 650-5009

Harlem Branch Library, Sept. 29, 2018, 10 a.m.-2p.m.

Fresh off being chosen as a “Finalist” for a Killer Nashville Falchion Award, Kim has many exciting events and appearances coming up like this one on September 20th, 2018 just outside Augusta, GA at – The Columbia County Library – Call Above For The Details!

She will be featuring her title; “Deadly Odds” and others. There will be several authors featured for this showing and is an amazing reader event for this area of Georgia!

LOCAL AUTHOR SHOWCASE

Harlem Branch Library, Sept. 29, 2018, 10 a.m.-2p.m.

Come out and meet several authors from the local area. For more information please visit our local authors’ page at http://gchrl.org

Next up is my girl Author, Adriana Gavazzoni! This summer she has been traveling around as her books have been releasing in other countries other than Brazil and being available online! This is a snapshot of her with Book One ~ “Behind The Door” releasing in Madrid, Spain, and several other places. And just announced? Her book two of “Lara’s Journal” was chosen as a “Top Shelf Finalist for The Indie Excellence Awards!” AND? On Television!!

Adriana Gavazzoni

September 7 at 12:07 PM ·

“O canal Tudo Curitiba acompanhou o lançamento de Atrás da Porta”

Translate Please!
“The channel everything Curitiba accompanied the launch Behind the Door”

YOUTUBE.COM

Lançamento do livro Atrás da Porta

Fomos acompanhar o lançamento do livro Atrás da Porta, da escritora Adriana Gavazzoni. A obra foi publicada nos Estados Unidos, recebeu diversos…
Adriana’s “Behind The Door” is now available in SPAIN! As she traveled and did a little book tour and signings in several countries where her ‘Hidden Motives’ series will now be in Book Stores. How fabulous is that?

She has also been receiving more amazing book reviews as well and here is one I thought hot the mark spot on…

BOOK REVIEW BY FERNANDA AVELLAR

Behind the Door | A. Gavazzoni

The book “Behind the Door” tells the story of Lara dying at the hands of her boyfriend Mark, a famous New York lawyer. Carl, Mark’s lawyer, to help with the client’s defense case that Lara’s death was accidental resolves to hire the psychiatrist Simone. The psychiatrist is a famous speaker and author of books on sexual behavior who accepts her work and begins reading Mark’s detailed printed texts about her passionate relationship with Lara. She studies every detail to form her final analysis of whether the girl’s boyfriend is innocent or not.

Simone attends psychiatric patients, with sexual disturbances and unusual fantasies, while researching sadomasochistic sexual behaviors for her next book and parallel to the office traces the profile of the lawyer and Lara as she reads the stories. She has a partner who is her best friend and research-partner. Edward helps police investigate a possible serial killer who tortures and kills women.

“Assassins follow standards that ultimately lead to them. Those of these were signs of torture, the victims’ travels, the violent deaths, the absence of rape and the sperm on the bodies. This was his trademark, his morbid signature ”

Gavazzoni has a unique, fluid writing, the scenes are of a veracity that comes to give shivers, excitement, curiosity, and desire to devour each page as if there were no tomorrow. The scenarios run between New York and Paris watered by the play of words, seduction, mystery and a mix of feelings that can only feel who read the work.

“Simone did not feel tired. The text he was reading was absorbing. If it was a novel, it would be a bestseller, one of those impossible to quit. While reading, he forgot about life, eating and resting “

The writer in writing the reports of Mark’s Diary, the psychiatric appointments with the strangest cases of sexual disturbance, the serial killer murders and all the complements of the work was of an excellent intelligence. Simply phenomenal!

It’s not just a psychological thriller, it’s a junction of categories. It is a complete work! What also surprises me is the fact that the writer is Brazilian, recognized and internationally awarded with her books in English and not so popular in our national scenario. The prejudice rooted by some who are only “good foreign authors” should fall to the ground before the writing of Adriana Gavazzoni.

Some awards received were: Behind The Door, won the 2017 Golden Book Award in the United States, Book Excellence Award 2017 in Canada, Honorable Mention at the Paris Book Festival 2017 and Reader’s Favorite Award 2017. I hope the author can soon be awarded nationally.

Finally, the work was the best book read by me in 2018 with a fantastic plot, unusual sex scenes, friendship, humor, romance, love, sadism, masochism, hilarious patients, mystery, secrets, pedophilia, suspense, psychopathy, family, life, and death. I await the translation into Portuguese of the book II- Lara’s diary. ~ FERNANDA AVELLAR

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~ ~ All Books Above Are For Purchase on Amazon online! ~ ~ Happy Reading!!

Delighted and Had An Amazing Interview on “What’s Your Excuse” Show! With Host Max Ivy Jr. – The Blind Blogger.

August 29, 2018August 30, 2018 Catherine Lyon Author/Writer A Writer's Thoughts, Author News, Featured Guest, Marketing and More, New Book & Author Press Release, Posts, Updates and More Author, author interview, My Show, Podcaster, Radio Host, Speaker, The Blind Blogger Max Ivy Jr, What's Your Excuse Show, Writer

Yes, I will confess I am a media hound when it comes to sharing all I do with those who invite me to be a guest on their show! On the recovery side of things, I will speak and advocate at any chance I can get. On the book promoting side, I just enjoy sharing all that I do to help new and seasoned authors. Max did a great job pulling out some of my marketing secrets!

It was a delightful interview I know all authors and writers will enjoy listening to. So have a pencil and paper ready to take notes.

What’s Your Excuse Show With Author, Catherine Lyon

About Author and Show Host Maxwell Ivy Jr.

“While Max may not be able to see with his eyes, he opens the eyes of everyone around him. ” ~ ‘Super Joe Pardo Show”

Hello; My name is Maxwell Ivey, Max to my friends; and that is what I hope we will become.

I am a 49-year-old blind gentleman who grew up in a family of carnival owners. All I ever wanted to do was to continue in my father’s and grandfather’s footsteps and be part of the family business.

As you can tell by reading this, that isn’t where I ended up. I did help in the business over the years, but couldn’t sustain it after the early death of my father (who had lung cancer). I then turned to helping people sell their amusement equipment. I do that on my other site, The Midway Marketplace.

I started blogging to promote that site and met a lot of wonderful people in the blogosphere. They told me that I had an amazing story and many commented on how I inspired them. They finally convinced me that I had a bigger purpose in store for myself.

So, I started this second blog, and in it I share more of my personal journey, struggles, and triumphs. I also got noticed by a lot of people and have appeared as a guest, an interview subject, and a motivator on many different sites. My As Seen Online page lists these places.

I do my best to help others and do so mostly by encouraging them to take steps towards their ultimate goal or to continue on the path they have started. I am now offering coaching to help people who are stuck and frustrated with not being able to find their passion or follow their dreams once they have determined what they want in their lives.

I am also available to speak to groups. I believe that by sharing the story of my personal growth and transformation, it will motivate and inspire anyone who hears it. In addition to starting a new business, I have also lost over 250 pounds through a combination of gastric surgery, diet, exercise, positive attitude, meditation, and prayer.

I believe I can help you. If you have questions for me, just ask them via the contact form. If anything, I am known for being too forthcoming!

I want to get to know you and become friends. I want to hear about your dreams and aspirations as well as your fears and concerns. I want to help you to grow to be that person you were meant to be.

I look forward to speaking with you. Let’s talk soon. Thanks and take care out there.

Max …

Now on Amazon!

I Will See You and Help You

Because I listen with my heart, I will see all of you. I will see those hidden abilities, possibilities, and opportunities.

I will see the roadblocks you put up between you and success. I will show you the lies that you tell yourself. I will correct those lies that the world has told you.

Why Me?

Because I have already done this in my own life.

When my father’s death resulted in the closure of our family’s small traveling carnival, I had to figure out what to do next.

I started by doing the only thing I thought I knew how to do. I helped other people sell their surplus amusement equipment.

Every day brought a new challenge. I had to learn so much. The amazing thing was that every time I accomplished something new, it gave me the confidence to believe that I could do even bigger things.

Since then, I have come so far and still have much farther I want to go.

My Accomplishments

I went from a morbidly obese, failed carnival owner to respected amusement equipment broker in the best health of my life.

I went from a frightened radio show guest to being a prolific online media guest to hosting my own podcast called the What’s Your Excuse Show.

I went from writing my first book on a dare to competing for and winning the Amtrak prestigious Writers In Residence Award. I’m now working on my fourth self-help book.

Are You Ready?

If you are ready to finally accomplish those big goals and dreams, then what are you waiting for?

If you want someone who has been there and done that… and who will see through your bullshit, and challenge you, then who else could you get that would be better than me?

Take a chance on yourself and Visit My Website to schedule a call with me. You have nothing to lose, and everything to gain!
“Life Coaching With The Blind Blogger.”

Please do visit Max as he would make an exceptional dynamic motivational speaker for your next event or conference as he inspires everyone to be their best. Maxwell Ivy Jr. Speaking and Life Coaching.

Writing Our Books, How Much Do Publishers Think About Marketability? Featured Guest Article: Marketing Your Book 101 …

August 15, 2018 Catherine Lyon Author/Writer A Writer's Thoughts, Book Promotion Tips For Authors, Featured Guest, Marketing and More, Posts, Updates and More Book Marketing 101, Featured Guest Article, Killer Nashville . com

Most all my book marketing clients know when they hire me to market and promote their books that I am a stickler when it comes to research and visiting many writer and book marketing websites. I am always on the hunt for information or guest article that I know will help my authors and writers. I came across an exceptional article on the best place for all thriller, suspense, and mystery writers and readers called Killer Nashville and submit your book for a free review!

The Article is by Erik Deckers and has some solid advice about our books marketability and book promoting 101. I hope you find it informative and I will at the end share with you my thoughts about the new Twitter Promo Mode … CAT

Marketing Your Book 101 ~ Erik Deckers

“If you’ve been writing for any lengthy period of time, you’re familiar with the catch twenty-two of publishing: you want to write your book your way, but you also want it to sell. Sometimes, those two desires don’t run parallel.

Sacrifices are made, compromises are drawn, lines in the sand erased. In this month’s “Marketing Your Book 101”, marketing/promotion guru Erik Deckers offers up some advice on how to sell your book without selling your soul.” ~Killer Nashville

Want to get a writer good and riled up? Do one of two things: 1) Ask where they stand on the Oxford comma; 2) Ask about the marketability of their book.

I can’t help you with the Oxford comma, but I can tell you quite a bit about a book’s marketability.

Marketability is often the last thing many authors want to think about. They want their art to stand on its own, and to write the stories they want to write, not what the masses want.

But marketability is often the first thing many publishers consider. They want to know how many people might want it, and how well you can market it.

In my first book proposal, I had to answer a few questions about whether there were books similar to mine, the size of my social media following, and whether I had an email newsletter list.

(Careful readers will note the Oxford comma in the previous sentence.)

Because the book was about social media and personal branding, my co-author, Kyle, and I both had a decent social media following, he had a sizable email newsletter list, and there were almost no books about personal branding. So we scored high on marketability, which we learned later went a long way in getting that book deal.

Yay, book marketability!

For us, marketability was a combination of whether a lot of people would buy the book, and how well we could promote it.

Image result for copy free images about book marketing 101
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The book market for social media, in general, was already being tapped out. Kyle and I had written a book about Twitter marketing the previous year, but this was new territory for us. If we hadn’t come up with a new idea that appealed to a large crowd, we never would have gotten the deal.

But my previous success has not meant automatic deals later on. I’ve proposed other book ideas since then, but the social media book market has just about run its course. If I want to write another book, I need to come up with a brand new idea.

Book marketability sucks.

How Much Do Publishers Think About Marketability?
First, just know that publishers do look at the marketability of your work, almost as much as they look at the quality of your work. And that goes into the decision of whether they’ll publish your book or not.

Don’t get me wrong. You could have 1 million Twitter followers, but if your work isn’t that great, it will never be published. (Still, if you have 1 million loyal Twitter followers, do you really need a publisher? Self-publish that sucker!)

You may have written the greatest story about teenage vampire wizards who fight zombies, but since that one has already been done to death (I hope!), you’re not going to get a lot of love from traditional publishers.

The marketability of a book is not just about the size of your social networks, it includes whether the book will be interesting to the largest number of people. When we wrote Branding Yourself in 2010, it was only the second book of its kind. But in the last several years, there have been a few hundred titles published on social media and its various sub-topics, so our publishers knew they had to strike fast. We were in the right place at the right time.

Having said that, I’ve read some pretty mediocre books published by people with big fat social networks, and it’s easy to see how much consideration the social networks were given. (Hint: way, way too much.)

So Should Marketability Affect Your Content Choices?
Yes and no.

No, it should not, because you should be free to write the book you want, and people should buy it because it’s good, not because it’s what the masses want. On the other hand. . . .

Yes, it should, because your publisher (ideally) knows what the public wants. If you can give it to them, you’ll sell lots of copies, and you’ll go on book tours where your publisher will put you up in the finest discount hotels and eat at the finest fast-casual restaurant chains. On the other hand. . .

No, it shouldn’t, because you have options! You can skip the whole traditional publishing route, and self-publish on Amazon, Barnes and Noble, and Kobo. (Again, note the Oxford comma.) You can market your own book, or sell print-on-demand copies at book fairs and community fairs. On the other hand. . .

Yes, it should, because you can win the greatest number of readers if you pay attention to what the public likes, and try to keep up. On the other hand. . .

No, it shouldn’t, because there’s an audience for nearly everything you can imagine (and even those things you can’t. Don’t go looking for those though. Just don’t.). Just because there’s not a huge audience doesn’t mean there’s not an audience. Even an audience of 1,000 is a good audience. On the other hand. . .

Yes, it should, because your publisher can get you into the bookstores, especially the large chain(s), which means great exposure to a wider audience. On the other hand. . .

No, it shouldn’t, because you’re going to be doing most, if not all, of the marketing, and yet you’re only going to get a small royalty from your publisher. But if you self-publish, you get a much larger royalty.

Ultimately—I hate these kinds of indecisive answers—it comes down to what you want to do, where you think your book is going to go. If you want to write a commercially successful book that gets you invited to Killer Nashville as a keynote speaker, and your book is sold in the Barnes & Noble room, then consider your content and marketability very strongly.

But if you don’t want to be beholden to others, to let someone else dictate your story choices, or you just plain want more money than publishers offer, then marketability be damned! Your book’s—sorry, your books’—success will depend on you and how hard you’re willing to work. Happy Book Marketing!

FYI: Killer Nashville is a participant in the Amazon Services LLC Associates Program. If you purchase a book from the links on this page, Amazon will give Killer Nashville a small percentage of the total sale.

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Lastly, I wanted to share a little and ask what you think about the new “Twitter Promo Mode” service they are offering. Here is what Twitter sent me this week about the new service … What author has $99 per month marketing budget just for Twitter? Please share your thoughts if you use or know about this promo service! TY! CAT

Automatically promote your Tweets to your best audience and grow your followers, without creating or managing campaigns.

Reach more people
Promote Mode enables your personal brand or business to be discovered by thousands of new people.