Are You An Ideal Candidate For Publicity? Let’s See What Marsha From “News & Experts” Thinks.


Authors and Writers are an extraordinary breed

We work feverishly at the craft of writing and when we chose to publish our works, unless you make the “Big Time” it is difficult to work our way into “Main Stream Media.” Of course, we want our books to be found by readers all over the world who may enjoy our “style” of writing, be it fiction, a memoir, or mystery suspense reads. That is where an amazing PR Firm can help. And luckily I have a friend in the BIZZ.

 ~ CEO of News & Experts PR Firm knows not all authors can afford a public relations company. So she is kind enough to share many tips and advice with us from her sites and why I enjoy having her as a guest frequently here on my book promotions blog. She has been doing what she does for over 28 years now, and is passionate and caring about what she does and about helping authors gain the spotlight. So here is a new Guest Article she has shared in hopes of you gaining some knowledge on how to make you and your books shine through media!

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MSI Public Relations ~ Marsha Friedman

From the beginning, Marsha set out to make her company different. Today, Marsha is considered a national pioneer in pay for performance PR, a model other firms have since tried to replicate…

Author of ‘Celebritize Yourself’ ~ Now on

Celebritize Yourself

 

 

Guest Article ~ Ready For The Media?

Here’s a question you might have asked yourself as you decide whether to take the plunge and embark on a PR campaign: How do I know if I qualify for the media spotlight?

If you aren’t someone the media is already beating down the doors to interview, you can get them to look your way if you have the right qualities and characteristics that will give them the assurance that you’re someone worth their time.

But just what are those qualities and characteristics? Let me share a few that I think make someone the ideal candidate to have a successful publicity campaign:

  • A book. One of the best ways to build your authority is to write a book. This can give you a leg up on others in your field because not only can you talk about the same things as your competitors, but you literally wrote the book on the subject! Some people try to beg off this one, saying they struggle to write a short essay, so an entire book is out of the question. Relax. That’s where topnotch ghostwriters come into the picture and can do the job for you. Do you absolutely need a book to have a successful PR campaign? No, but it immediately communicates your authority which helps immeasurably with gaining entry to the media.
  • Credentials. When we choose to take on a client, what we look for is that your credentials are in line with your message. The media must be able to trust that you know your subject and credentials are the primary qualifiers they use. They will be skeptical of anyone who strays too far outside their area of expertise. For example, a medical doctor who wants to talk about heart disease is a good fit. A medical doctor who had success with his own investments, and writes an investment book is not such a good fit. Why would the media interview the doctor when they could find a highly credentialed financial professional?
  • Experience and knowledge. When you’ve personally undergone, encountered or lived through something, then yours is a voice the media is more likely to listen to. For example, if a teacher who spent 25 years in the classroom says he has ideas about how to improve student learning, that will carry more weight than if it comes from someone who hasn’t stepped inside a classroom since their high school graduation three decades ago. Your experience can give you anecdotal stories to share with the media, and your knowledge helps put that experience in perspective for the media.
  • Passion. We always try to tap into a client’s passion because we know that if we set up an interview with the media it is more likely to go well if our client is talking from where their heart is. While we can present you to the media as an authority, once the interview begins it’s your passion that will engage them and their audience.

So do you think you have what it takes? Do you have the credentials, experience, knowledge, and passion – and perhaps also a book? That makes you the ideal person to launch a great publicity campaign.

Remember, you don’t have to be a household name to get started. But with dedication, tenacity, persistence, and commitment to this business-growth journey, you might become one before it’s over.

Ideally yours,

Marsha

P.S. If you’d like professional help getting coverage in the press, and being interviewed on radio and TV, give us a call. We’ve been providing this service to clients for 27 years. We also offer a comprehensive social media marketing program for select clients, where we do it all for you. If you’re interested in our help, please call us at 727-443-7115 Ext. 231. We’d love to hear from you! 

 

Cat Welcomes Authors, Clifford Stevens & Genro Xuan Lou, Laoshi and a New Release; “Find The Seeker!: The pathless path to fulfillment and happiness.

“Cat and Lyon Media and Literary Promotions “Welcomes” Authors, Clifford Stevens and Genro Xuan Lou, Laoshi to “Cat Lyons Reading and Writing Den.”

It is not every day I get the Honor and Privilege to work with one of the few living Zen Masters of our time, Genro Xuan Lou, Laoshi and is why their New Book Release; “Find The Seeker!: The pathless path to fulfillment and happiness” is so special to share and to be working with both authors! Here is more about them and about their new book …

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ABOUT THE BOOK:

Find the Seeker! with the subtitle “The pathless path to fulfillment and happiness”, based on the tried and tested wisdom of a living Master and enlightened ones throughout the ages, accompanies us on a life-changing inner pilgrimage.


Find the Seeker! is a powerful, straight-talking wake-up call to people of all faiths and confessions, holding up a mirror to our worldly existence, suffering and the intricate workings of the ego. Immensely uplifting and rewarding, the book serves as a traveling companion and guide, enticing readers with a vision of what we really are -which can only be directly experienced – by helping us unfold our true nature and reboot our spiritual search so that we can abide in the one Self. In this way, seekers become finders, and we can enjoy the bliss and lightness of Being that is inherently ours.

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Find the Seeker! has garnered extensive praise from spiritual teachers: 

“A unique, extraordinary and extremely valuable work.” – Ihaleakala Lew Pen
“Disarming and worth experiencing.” -John Tarrant
“Refreshing as a clear stream.” -Robert Meikyo Rosenbaum
“The book…touches your heart.” -Hue Feng

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ABOUT THE AUTHORS:

 

Gert Beirer, who was born in Austria in 1945, studied Zen, meditation, Kung-Fu, Qi Gong, and acupuncture in Asia. He was given the name Genro (“Origin of Joy”) Xuan Lou, Laoshi (Laoshi = “Spiritual Master”) by Zen Master Tetsuo Kiichi Nagaya Roshi. Genro Xuan Lou, Laoshi was named Zen (Chan) Master by the Abbot and Grand Master Kun Kong at the Lingyin Temple (Shakyamuni Buddhism) in Hangzhou, with whom he studied 11 years, by Abbot and Zen Master Shi Chan Ming in Wuhan, Province Hubei, China, and was also named Shifu or “Spiritual Teacher” in 2009 by Shi Xue Feng, Abbot of the Ding Shan Temple in Germany.

After returning to Europe, Genro spent decades as a therapist and business consultant and has been heading the Qi Gong Master School in Austria for many years, practicing in accordance with the Wuhan-Yangsheng style.

Genro Laoshi has lectured at universities, appeared on TV, held seminars on a variety of spiritual and self-help topics, taught Qi Gong courses and published articles and books on meditation, Zen, motivation and communication, storytelling, body-reading, sexual Kung-Fu, autohypnosis and many more topics.

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Clifford Stevens (Ki-ichi) was born in the United States. His career included stints as a teacher, journalist, PR manager, and translator. He has studied Qi Gong, Zen and meditation with Genro Xuan Lou, Laoshi for many years.

His meditation-imparted experiences and the Dharma transmission from Genro have qualified him to be a teacher of Zen. He humbly reveals his deep insights and awareness of the spiritual cosmos as he wanders along the pathless path with his Zen Master.

 

 

WHY Readers Will Enjoy This Book:

 

Find the Seeker! – based on first-hand experience as well as the tried and tested
the wisdom of a modern-day Master and enlightened ones throughout the ages,
serves as a traveling companion and guide, taking readers on an inner pilgrimage
to reboot their spiritual search and renew their limiting, thought-driven and
ego-dominated lives.

• The strength of the book is its focus on the spiritual dimension underlying Existence
which all people share, and its picking people up where they are in a compassionate
and understandable manner. At the same time, it is not a wishy-washy
quick fix or esoteric porridge pandering to those who want a spiritual baby rattle.
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• The book is in stark contrast to the majority of books which indulge in superficial
descriptions or sayings and provide seemingly “precise” instructions, lists of goals
or steps to take which entrap people into continuing their dependency on intermediaries
and religious institutions, or prolonging the self-delusion of being less
than they really are. It does not slowly work its way to a conclusion but continually
repeats key messages to hammer away at our conventional beliefs.
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• The authors aim to act as facilitators, hoping it will fall on fertile ground. Speaking
with authority and a sense of urgency, and continuously hammering away at our
conventional belief systems, they hope to transform the seemingly complicated
path of so many seekers into the realization that we already are what we are
looking for.

 

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Connect With The Authors!

Purchase The Book
On Amazon In E-Book and Paperback!

Website & Blog: “Find The Seeker”

ON FacebookFacebook

ON Twitter

New 5-Stars Bestowed To Author, “Kim Carter’s New Mystery From “Romancing The Book”… Title; “And The Forecast Calls For Rain”

One of my favorite places to help my authors gain more professional book reviews free is by Jen and her review team and highly recommend Romancing The Book! 

I want to thank Jen and Reviewer Robin for a Fine Review for Author, Kim Carter. They have also done an Intimate Author Interview and hope you’ll visit them and give it read at Romancing The Book.


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Review: And the Forecast Called for Rain by Kim Carter By Robin – 

And the Forecast Called for Rain by Kim Carter
Release Date: January 9, 2018
Publisher: Raven South Publishing
Pages: 260
Source: book provided by author for review

 

 

 

 

          

ABOUT THE BOOK:

Detective Jose Ramirez and the Sierra Hills Police Department are scrambling for leads on a killer who has already struck five times, each time leaving his signature trademark: large butcher knives piercing the abdomens of his young female victims.

Profiling the killer is proving to be difficult, and Detective Ramirez knows that it’s only a matter of time before their perpetrator strikes again.

As if Ramirez isn’t frustrated enough, to his dismay, he is assigned a partner. Officer Daniel Chatham, a handsome, young man, fresh out of grad school, has pulled some strings to join the division and becomes Ramirez’s, right-hand man. The lead detective’s anger slowly begins to dissipate as he discovers the book smart kid can be quite the asset.

With Ramirez’s experience, Chatham’s sharp mind and quick thinking, and the insight of Erin Sommers, a beautiful, young journalist, the three make a powerful team gaining on their criminal.

It’s raining… it’s pouring, and a killer is on the loose in the rainy Sierra Hills of Washington State. No one is who they seem, and the plot thickens with every turn. You’ll never guess the ending of this enigmatic tale.

 

Review: A new author for me and I can’t wait to read more from Ms. Carter.

Everything in this story kept happening in such a timely manner that I was drawn into the story from the beginning and couldn’t put it down. Ms. Carter kept me involved. I was entertained thoroughly.  I found the characters to be very realistic and likable. You could feel the emotions along with sensing what they were going through.  The imagery was piped throughout the story with so much realism that I could actually envision the murders. Someone was gaining access to young females apartments, killing them while leaving a signature knife.

I was unable to figure out who as things kept changing with the different plot twists. The story had me guessing until the end. It was very interesting. I watch a lot of detective type shows and so I thought that I had it figured out a few times but just when I thought I did Ms. Carter changed direction.

I really liked Det. Jose Ramirez, he was the well-seasoned person in the story, where his partner Daniel Chatham was almost like the comic sidekick. Well, actually he was the sidekick but was more straight-laced. Just to spice things up a bit and threw us off balance Ms. Carter gave us some romance. The young journalist who has worked with Jose before really likes him, as he realizes he likes her also but is much too old for her or is he?

Well, to say the least, I found this to be a very gripping story. I also found a new author to read.  I think that I will have to go find a few more of Ms. Carter’s books.

For anyone that likes a little mystery that is fast-paced and very entertaining try Ms. Carter’s books. Not only do you get the mystery and suspense there is also a little romance added for some spice.

Even though I read this book I would probably give Ms. Carter a five star for the title alone. I simply loved it.

 

Author, Rusty Blackwood “Sneak Read” of Her Spring 2018 Release – A Romantic Fiction Drama: “The Perils of Autumn.”

( The working cover for The Perils of Autumn. Image courtesy of Google Images © )

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I’m so happy to have my friend Author, Rusty Blackwood with us again and for her granting us a special “Sneak Peek Read” from her new writing project and book coming in Spring 2018! Here now is Rusty and what she is sharing with us today…

 

Rusty Blackwood
(Photo Courtesy of Amazon Author Page)

 


Hello readers!

I am so pleased to bring you this update along with the latest thrilling chapter in the upcoming and most anticipated romantic fiction drama, The Perils of Autumn.

This new and exciting novel centers around a young nurse, the exhilarating world of thoroughbred racing in Kentucky, and a celebrated jockey who has a secret he will go to any length to protect.

Follow feistily, LPN Autumn Leeves, as she embarks on her first unique nursing assignment, that of caring for the terminally ill wife of English equestrian master and a Triple Crown winner, Cyril Landon, prideful owner of Landon Lawns Stables located just outside Lexington Kentucky in the posh area known as The Meadows.

 

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ABOUT THE AUTHOR

Romantic fiction author Rusty Blackwood, who chose her plume de nom by combining the colour of her russet hair with her husband’s great, great, Scottish grandmother’s maiden name, was born in St.Thomas, Ontario, Canada on October 5th, and grew up on her paternal grandfather’s farm in the County of Elgin, located in the south-western portion of the province of Ontario. 

She acquired her love of literature while still in elementary school where she entered her original compositions into county fairs, school contests, and whatever venue allowed participants in the writing field. She has carried that love ever since and has put it to use many times since becoming a professional writer in 2001. 

From the time of youth she has loved the Arts in their many unique forms and is a graduate with honors in Interior Decorating & Design. She spent many years on the south-western Ontario stage performing with her family’s country music band: The Midnight Ramblers, followed by the country – rock – blues band: ‘MIRAGE’ as an accomplished vocalist, bassist, and rhythm guitarist. She now resides in the cultural city of St. Catharines, Ontario.

Please visit her official website  Rusty Blackwood – Bio/Contact for numerous reviews, author interview requests, and information on her work. 

 


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I am enjoying the creation of this novel immensely. The more the story grows the more in-depth it becomes. The characters are raw, bold, and pretentious, yet each carries a certain uniqueness that pulls you in and makes you want to know them more. I now offer you the latest chapter in its entirety.  ~Rusty Blackwood

CHAPTER 23

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When Secret Want Becomes Frenzied Need

 

It was nearing mid-afternoon when Cyril arrived in the stable to tack up Dapper Dan and take him out for a ride. The air was crisp, but the wind of the morning had died down making the air less sharp. Autumn’s words still echoed in his ears; she was thinking of leaving, leaving him, leaving what they had together. She may have said their relationship would not change yet how could it not? She would no longer be present with him each morning to enjoy the English breakfast Agnes had become known for. She would no longer be present in the stables.

And she would no longer be at his side as they rode together, discussing world events, challenging each other about them, and simply being together. He felt tortured, alone, just like he had that terrible day when he walked into his bedroom to find his wife had expired before he could get there. He hadn’t the chance to say goodbye when she could have heard it, when it could have counted. How many times had he said it since? He prayed that she heard him, understood, and forgave him. Yet he would never know for sure, at least for now.

Cyril did not take his closeness with Autumn lightly. He found her consuming his every thought throughout the day. Had he fallen in love? What else could it be, and why had he simply not told her? He pondered on these thoughts as Without You played on the stable’s radio system that was used for entertaining not only the hands, but the horses. The lyrics of this song cut Cyril’s heart like a hot knife through butter, ripping him to his very core. Knowing he had to clear his head, he led his dappled stallion to the paddock gate. Taking a deep breath, relishing the freshness of it, he mounted his horse, took the reins, and set off toward the hills.

He planned on rounding his acreage to have a look at the fencing while he rode. There would be plenty to do once the ground was free of winter’s grip. It was the same every year. Cyril couldn’t say that he hated winter, after all it was beautiful in its own right, but the older he got the more the season’s weather bothered him. He was not overly old in years, yet he felt as if he had lived an entire lifetime, working hard, doing whatever was necessary to build a future, a life – a legacy. Yet he had no-one to leave it to, no wife, no children, and no heir of any kind.

He had coped with this fact when Alice was still at his side, they helped each other deal with it, but now he coped alone. He was certain that Autumn was aware of the emptiness he felt as well as the loss. He also knew she could understand, but if she left he would have no-one except Agnes, yet as close as she was to him, he could not confide in her in the same manner he could with someone who intimately held his heart. He must find a way to entice Autumn to stay, but how?

He rode on, letting Dan have his way, go where he wished, and kick up his heels if he chose. The snow in the fields had almost diminished completely, yet the odd shallow drift was still visible where the ground was sheltered. The absence of snow was good for it allowed Cyril an unhindered view of his land. It had been quite some time since he had ridden his property, and he was enjoying this ride immensely. He suddenly felt exhilarated, as did Dapper Dan, his nostrils emitting bursts of moisture into the air as he exhaled. Cyril was doing the same.

“Look at us, boy,” Cyril chided with excitement as the tall stallion opened his stride, “You feel the same as I, now go, Danny Boy, ride the wind, and do what you will!”

Rider and horse cantered swiftly. Before long the well-muscled hunter broke into a gallop, stretching long, and lean. The drumming of his hooves upon the ground echoed in the air, the sound carrying into the woods. The grey sped quickly along, his attention centered on the path before him when he noticed a sudden movement of something scurrying from beneath a nearby tree on his right. It was a jackrabbit, darting in front of him, totally taking him by surprise. He stopped immediately, rearing upward, unseating his startled rider who in turn lost his balance and fell. He landed heavily on his back upon the frozen ground. He cried out in pain, trying his best to remain conscious. The startled dapple bolted forward, answering the instinct to run, yet something was holding him back from disappearing into the woods.

A still conscious Cyril lay on his back, unable to move while pain shot through his entire body. Shock was beginning to set in but he realized he could not give in to it. If he did he was as good as dead. The temperature was beginning to drop, wind was picking up, and the frozen ground held no comfort for his injuries. He knew he had to have help. But he was alone, and at the far back of his property. Even if he yelled at the top of his lungs no one could hear him, the stables and mansion were too far away. He fought the fear now seizing his insides. Exposed to the elements, he realized he could not remain where he was for long, and he suddenly felt cold, the ground’s dampness doing its best to seep into his body as if it were a sponge. He knew it wouldn’t be long before hyperthermia would begin to set in. He lifts his head to see where Dan had gotten to and was instantly relieved to see that his solid friend was not far away, standing stalwart, waiting for instruction.

“Danny … oh Dan, my good, good boy, come here … hurry,” Cyril cried, doing his best to fight the tears filling his eyes. “Come, boy, you must help me. I need you now more than I ever have.”
The powerful steed moved toward his master, coming slowly, yet determined to obey the man he trusted. He stood before his fallen friend, towering well above him, but instantly lowered his head to nuzzle Cyril’s outstretched hand.

 

“You have to help me now, boy, you have to … to get us home – however you can. I-I don’t think I can get up — ah! I know that I … I can’t walk. You have to go, bring help. You can do it, boy; you have never let me down. Go, Dan, now … before it gets dark. Bring William, anybody to help me, now be off with you.”

The prideful horse continued to stand vigilant, refusing to leave his fallen master. He understood what was being asked of him, but he could not leave. Cyril again begged him to go, but he refused. Horses are one of the most intelligent animals God ever created. They possess enormous understanding, the need to love and be loved. The gentle grey dapple loved his master; he also knew he was in dire straits, so he stepped forward, positioning his body parallel to that of his fallen friend, knelt down on his front knees, and eased himself upon the ground with his back toward his friend.

Cyril was amazed to see what was happening, but thankful that it was. He wondered if he could move, or would he do himself further harm if he tried. But he could not stay where he was. Dan held fast, whinnying to his master to try. Cyril fought to pull himself upward, crying out in pain as he did. The pain emitting through his body was dreadful, and he fell back cursing aloud but determined he would win this battle. If his stalwart friend was willing to lay on this frigid ground for him, he would not disappoint him by not doing his part.

“Oh, Danny,” Cyril cried openly, “I do not know if I can do this. Oh, my fine boy, if … if only I had not brought us out here. I promise if we get home alive you will have the finest supper any magnificent beast has ever enjoyed. Ah! … Oh, dear Lord, help us, please help us. Good boy, Dan … now, I shall give it another go.”

Daylight was beginning to fade. Cyril realized that he must get on his horse; he would die on this spot if he did not. Again he pulled himself upward as he cried out in immense pain, but grasp hold of Dan’s generous mane while sliding his hands through it until his arms wrapped around the powerful neck, and his right leg over his friend’s body. Finally, he pulled himself upon Dan’s inert form, holding fast to the horse’s strong neck as he did.

Dan’s well-developed instincts told him it was time to get to his feet. With one strong lunge, while Cyril held fast to his body, he rose to his knees. One more upward lunge brought him to his feet. The horse now stood erect, his injured master draped on his back, arms and legs dangling freely, his face buried in the soft, warm mane. Dan took his time, stepping slowly but firmly as he walked toward home.

It was completely dark by the time horse and barely conscious rider arrived at the main stable. Dan whinnied loudly at the end door causing William Brown, who was busy with the evening chores, to take notice. He moved toward the door, not believing what he saw. He took but an instant to grab Dan’s dangling reins and bring him into the stable just as Cyril began sliding off his mount’s back. William moved like lightning, catching his now unconscious boss and easing him to the floor.

“Oh my God, Cyril, what in hell has happened!?” William exclaimed, instantly calling for Manfred’s help. “Hurry, man, Cyril is badly hurt! Call an ambulance and inform Nurse Leeves at the house! She needs to do what she can until the ambulance arrives.”

Autumn had just sat down in her kitchenette to a small bowl of vegetable soup. Her appetite was anywhere but with her as her mind kept repeating her earlier conversation with Cyril. She could not get his lost look out of her mind; it had infiltrated her very soul, as she thought, how can I even contemplate leaving him? Her heart pained at the very idea, but she missed practicing her profession; she had to make a choice.

Suddenly a loud knock pummeled her door, along with Agnes screaming, “Autumn! You have to go to the main stables this instant! Cyril is badly hurt!” …

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Now I know I shouldn’t STOP the momentum of Rusty’s Sneak Peek Read for us, but her website is such an amazing place to visit, you’ll have to go there to finish reading her Chapter 23 Share and find out What Happens Next!

I thank Rusty for giving my friends, readers, and visitors such a treat and have an “inside look” of her long-awaited and ANTICIPATED ROMANTIC FICTION DRAMA: “THE PERILS OF AUTUMN” … More Books By Rusty.

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Product Details   Product Details  Product Details
For all of Rusty Blackwood Best-Selling Books, Visit & Follower her on Amazon Author Page!

 

 

“CAT LYON’S Reading and Writing Den”  

 

 

New Mystery E-Book Release By Kim Carter…”It’s Raining MURDER In Seattle” The Wait Is Over Avid Readers!

“Profiling a serial killer is proving to be difficult”


Award-Winning Author, Kim Carter is a prolific writer of contemporary mystery, suspense, and page-turning thriller reads. Her new novel series “A Clara & Iris Mystery” has won a “2017 TCK Publishing Readers’ Choice Award,” and is a fan favorite among avid mystery readers. She has just released second editions of  “When Dawn Never Comes,” No Second Chances”, and Deadly Odds” just this month, Jan 2018.

Kim’s new novel series titled; “The Clara and Iris Mystery” comes “Sweet Dreams, Baby Belle” as book one of the series released June 2017, and book two is titled; “Murder Among The Tombstones” releasing August 2017, and IS an award winner! Now comes Kim’s brand new mystery titled; “And The Forecast Calls For Rain.”  All her books are available on Amazon online, Amazon Kindle, Barnes & Noble, Books-A-Million and are published by Raven South Publishing of Atlanta, Georgia.

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About The New Mystery:

Detective Jose Ramirez and the Sierra Hills Police Department are scrambling for leads on a killer who has already struck five times, each time leaving his signature trademark: large butcher knives piercing the abdomens of his young female victims.

Profiling the killer is proving to be difficult, and Detective Ramirez knows that it’s only a matter of time before their perpetrator strikes again.

As if Ramirez isn’t frustrated enough, to his dismay, he is assigned a partner. Officer Daniel Chatham, a handsome, young man, fresh out of grad school, has pulled some strings to join the division and becomes Ramirez’s, right-hand man. The lead detective’s anger slowly begins to dissipate as he discovers the book smart kid can be quite the asset.

With Ramirez’s experience, Chatham’s sharp mind and quick thinking, and the insight of Erin Sommers, a beautiful, young journalist, the three make a powerful team gaining on their criminal.

It’s raining… it’s pouring, and a killer is on the loose in the rainy Sierra Hills of Washington State. No one is who they seem, and the plot thickens with every turn. You’ll never guess the ending of this enigmatic tale…

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About The Authoress of Mystery:

“I’m the mother of three grown children and live in Atlanta, Ga. I’ve written eight novels, four of which have been published, and recently released my first novel series this past summer called “A Clara and Iris Mystery.” Book one of the series is “Sweet Dreams, Baby Belle” was chosen by Killer Nashville as a ‘book of the day’ and gave a rave review as well as Book two “Murder Among The Tombstones” and has just won a TCK publishers “2017 Mystery Readers’ Choice Award. Everyone has fallen in love with the characters, Iris and Clara!”

Kim enjoys interacting and engaging with them all. One of her favorite things about writing is the traveling and research required to bring her novels to life. Her research has taken her to places such as morgues, death row, and midnight cemetery visits.

Kim and her husband have raised three successful grown children and have vested in and love retired greyhounds. They enjoy attending the many events held annually for them, as well as educating others about their need for great homes and what great pets greyhounds make after they retire from racing.

She is a college graduate of Saint Leo University, has a Bachelor Degree of Arts in Sociology, and now has become a career writer and author. She lives in Atlanta, Georgia.

You can find and connect with Kim Carter for updates and events through social media!

Buy Her Books on Amazon Kindle.
And on i Like E-Books.

Presented By “Cat Lyon’s Reading and Writing Den” ~ Author, Catherine Lyon

 

 

New Year Advice From My Dear Friend Marsha and WHY Video is ‘HOT’ in Marketing Yourself & Your Books…

Since we are starting a fresh New Year, I came across TWO exceptional articles from my friend and PR Expert, Marsha Friedman that shares two vital parts to marketing you, your books, and Brand! We can never have too much advice from a Public Relations firm that Marsha runs and is the founder of. Let’s make 2018 our “Year To Shine!”



“2018 Is Your Time To Shine!”

2018-is-your-time-to-shine

 by | Jan 3, 2018.| General MarketingPR Education

 

The start of a New Year is always a great time to focus on creating a “new you” – or at least an improved version of the old you.

Sometimes we do that through resolutions about dieting and exercise that, sadly, we don’t always keep. Sometimes we enter January vowing that in the next 12 months we will travel more, read more or spend more time with the family.

As you look ahead to all the possibilities that a New Year brings, let me suggest that if you’ve been letting your personal brand languish, 2018 can be your time to shine! It can be the year you rise from obscurity to fame – or at least to recognition as a voice of authority and go-to expert in your field. You just need to be willing and determined to make it happen!

You can bet that if you don’t, someone else – possibly a direct competitor – is going to step into the limelight that you neglected. They will be the ones polishing up their personal brands and, as a result, speaking with journalists, chatting with radio and TV show hosts, and linking to their media success stories on their websites.

Several years ago when I wrote my book Celebritize Yourself, personal branding hadn’t become quite as widespread as it is today. Certainly, some people – Zig Ziglar, Suze Orman and Bob Greene, just to name a few – had become extraordinarily successful at it, but at that time there weren’t always as many ways for people to promote themselves as there are now.

Most of the social media platforms that we have come to take for granted were either in their formative years or were dismissed as being irrelevant or unimportant. How quickly that changed! Now it’s so easy for anyone to create a Facebook, Twitter or other social media account and introduce themselves to the world.

Meanwhile, the old-school ways of promoting yourself via earned media in print, on radio and TV are still around, too. With so many opportunities out there, let me suggest just a few things you can do in 2018 to make this the year you take your personal brand to a new level:

  • Maintain a digital presence. Over just the last few years, I’ve seen more and more people who seem to – finally – get this. They understand the need for a website. They know the value of being featured in online publications and showing up in Google searches. They realize they need to be on Twitter, Facebook, LinkedIn, Instagram or other social media sites, spreading their message in the places where millions of people check in daily. Still, on occasion, I encounter people who have no digital presence or haven’t posted anything on their social media platforms in months or even years. But in this day and age, an active digital presence is a must!
  • Continue to build your credibility. You want to be viewed as someone who provides insight on what’s happening in your field, and who offers helpful tips and interesting observations to people who follow you on social media. You can do that through a blog and through your regular social media posts, as well as through any interviews you can land with the media. By building your credibility you will come to be seen as an authority on your topic.
  • Make sure you deliver your best work. If you promote your personal brand, but don’t deliver an excellent service or product, eventually it will catch up with you and all the work you put into creating your personal brand will be meaningless. On the other hand, when your work shows the caring you have for your clients, it reinforces that shine you worked so hard to achieve.

So make a vow that 2018 will be your year! Although it may seem a daunting task, this really can be the year you create a truly authentic personal brand that will positively sparkle by the time 2019 arrives.

That’s a resolution definitely worth keeping…Shine on!

 

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Yes, this is me shining on!! Now to our next article!

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Make Video An Integral Part of Your 2018 Marketing Plan!

“As many of you know, I love brainstorming with my team to distill ideas and tips that not only can be useful in working on behalf of our clients, but also to share with you in the PR Insider.”

 

This week my creative team and I were in the middle of just such a session when Jay York, our senior social media strategist, intrigued me with his thoughts about current trends in video marketing.

Let’s face it. With today’s technology, combined with the vast reach of social media, it’s easier than ever to create your own video segments that can become an integral part of your overall marketing strategy. You don’t even need a studio worthy of “Good Morning, America” or special effects that would make you the envy of George Lucas. In fact, the less formal the production is the better.

And once you arrive at your finished product, you can put your video on Youtube, share it on other social media sites such as Facebook and Twitter, and post a link to it from your website.

Frankly, you can get a lot of marketing mileage out of just one video – but you shouldn’t stop there because there are so many approaches you can take. You might create a series of short messages filled with insights into your area of expertise.

You might want to show your company culture with glimpses of team-building outings for example. It can show you’re a fun company to work with, or that you’re philosophically aligned and share commonalities with potential clients. These can be deciding factors when choosing a company to work with. At EMSI, we often use videos for those peeks inside the company, sharing them on Instagram!

So, with an assist from Jay, let me offer a few tips on what you should do to get started and get the most out of your video marketing this year:

  • Round up the equipment. This shouldn’t take long. After all, you won’t need the 124 cameras that ESPN reportedly used for the college national championship football game. One lone cell phone should serve your needs, although a tripod would be nice in case the person who does the taping lacks a steady hand. You’ll also want to decide on an appropriate setting. This simply could be your office or a backdrop of bookshelves. On occasion, you might even opt for an outdoors shot. Some of this will depend on the type of message you’re sending and just how serious – or light-hearted – your approach is.
  • Prepare your message. You don’t want to wing it, so know what you want to say and how you want to say it. In terms of length, although succinct is often better, Jay tells me the game has changed a little on that count. The typical recommendation used to be one to two minutes, but if you’re offering valuable information and are engaging, you can keep an audience interested longer than that, up to perhaps 12 minutes. And if you are making a speech or presentation before a group, don’t be reluctant to tape the whole thing – even if that means 30 minutes to an hour.
  • Keep it conversational. It’s best to look into the camera and speak as if you are having a conversation with a friend. The last thing you want to do is keep your head down and read in a monotone from a prepared text.
  • Consider going live. Now that you’re no longer jittery about a video (I’m going ahead and taking that leap here!) the next step is to consider going live. How? One opportunity is on Facebook, where there are advantages to a live video presentation. For one thing, Facebook gives precedence to live video so you will pop up at the top of your followers’ feeds. In addition, the live video will be interactive, so viewers can send you questions that you will see on your screen. You can respond immediately or use some of the questions as ideas for future video presentations.

A video is going to be more relevant in marketing in 2018 than ever before, which means you need to give serious consideration to incorporating it into your overall strategy.

Granted, not everyone enjoys going in front of a camera. I get that! But I also know the importance of video, so I’m going to suggest you overcome any camera fright and, if you haven’t already done so, take the video plunge! And yours in high definition!

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About Marsha Friedman
Marsha Friedman launched EMS Incorporated in 1990. Her firm represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports, and entertainment. She consults individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity.