Weekend Featured Article That Cat Couldn’t Have Written and Shared Any Better! Book Marketing 101 by Strong Social.

October 26, 2018 Catherine Lyon Author/Writer A Writer's Thoughts, Featured Guest, Marketing and More, News Around The Web, Posts Businesss, Email Lists, Jason Gordon Founder, Marketing, Meet Strong Social, SEO, Social Media Marketing

How to Be Cost-Effective With Your Digital Marketing Plan ~ Strong Social.

Before the Internet, the advertising industry had a monopoly over media. If you wanted to advertise your brand and products/services, you needed to pay for an ad in your local or national newspapers, buy radio or television airtime, place ads on billboards, and so on. Now, anyone can advertise online for just a fraction of the cost of these traditional marketing techniques.

When it comes to brand promotion, both small businesses and large corporations have the same tools and strategies available to them. However, small businesses and startups have less money and fewer staff members they can rely on, which is why they should find ways to make their digital marketing plan as cost-effective as possible.

1. Social media

From startups to corporations to authors – everybody has a social media marketing strategy in place. Facebook, Instagram, Twitter, and LinkedIn are an integral part of every digital marketing strategy as they offer a large pool of potential prospects and tools for targeting specific market segments and demographics. Social media allows you to reach out to, stay in touch, and interact with your customers. This can significantly increase your brand’s visibility and requires just a portion of your marketing budget.

However, not every social media platform will help you maximize the benefits, so choose it wisely. Facebook has the largest pool of users and excellent targeting system, so it’s always best to start there. On the other hand, if you’re a B2B company, then LinkedIn should be your social media “weapon” of choice.

Use these platform’s analytics to understand your campaign’s performance, and engage with social media influencers. For choosing the right social media platform for your business, check out this guide on Medium.com.

2. Content Marketing

A well-designed content marketing process requires a content strategist, planner, creator, and editor. But if you don’t plan to post large amounts of content, this can be handled by one or two experienced content marketers.

When creating content, it’s important that it resonates with your audience. You can write informative and educational blog articles, engaging website copy, infographics, white papers, case studies, ebooks, or produce engaging video content. Whatever you want to go for (or your analytics point out that you should), remember that content marketing won’t give you any instant results. On the other hand, it is beneficial in the long run because it can help you build brand reputation, establish yourself as an authority in your industry, connect with potential customers, and build a trustworthy relationship with them.

Quality content can also help you rank higher in SERPs (Google loves the quality and relevant long-form content), increase your social media engagement (if your fans like it, they’ll share it), build your credibility, and help you generate and nurture leads.

3. Organic SEO

Paid search costs a bit more so you can go with the organic ways of improving website search engine rank. There are many ways to do it and prove to yourself that SEO doesn’t have to cost a lot. First, assess your website’s search engine optimization with Google Webmaster – register, verify your domain name, follow the steps, and the tool will give you some tips for your organic SEO, tailored to your specific website.

Because SEO targets people who are actively looking for products/services like yours, the website traffic you get is more qualified than in other marketing strategies, which will save you a great deal of money. Check out Neil Patel’s guide to SEO to get a better understanding of the concept along with some tips to get the maximum effect.

4. Email Marketing

Email marketing is not dead. It’s alive and well. It remains to be one of the most cost-effective marketing strategies out there. Even though it may seem to be lagging behind the latest digital marketing trends, email marketing can provide significant value to your customers. Email is a behavioral marketing tool, and thanks to personalization, segmentation, and behavior-triggered automation, you can boost customer engagement and turn them into your loyal brand advocates. Email marketing delivers the best ROI (in the US, for every dollar spent, it brings back $44), while the developments in machine learning will allow us to use email to predict what the customer does next.

5. Retargeting

Retargeting is one of the essential, cost-effective techniques for growing an audience. What is retargeting? It is known as remarketing. A form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. To be able to recognize a brand, people need to be constantly reminded of it. They may not remember it from when they initially visited your site, but you can re-engage them through retargeting, and many marketers see it as a sure way to drive repeat sales. With retargeting, you can ensure that they will come back to your site rather than go elsewhere to consume their content.

6. Mobile focus

Don’t forget about mobile marketing! There are billions of people around the world walking around with a smartphone in their pocket. Mobile ads get you more bang for your buck because they cost less than desktop ads. On Facebook and Google, it is possible to set up mobile campaigns and allocate your marketing funds to run only on smartphones with full browsers. This way, you can significantly stretch your budget.

To effectively advertise your business, product, and target your ideal customers, (readers) take your time to research and find out what will and won’t work for your company or brand as an author. By adopting some (or all) of these digital marketing strategies in your marketing plan, you will make your digital marketing plan more cost-effective, without sacrificing your ROI.

In case you need any help, reach out to Strong Social for help in blog writing, social media marketing, and lead generation. As a business leader, the chances are that you can do all these things yourself, but limited time and staff often make it challenging.

Regards,

Jason Gordon – Founder

https://www.strong-social.com/

Meet Writer Lorraine Reguly Who Shares As My Guest – ‘How to Optimize Our Writing Time.’

October 7, 2018 Catherine Lyon Author/Writer A Writer's Thoughts, Author News, Featured Guest, Featured Guest Writer, News Around The Web, Posts, Writing Tips Blind blogger, blogging, Guest Lorraine Reguly, Life Coach, Max Ivy Jr, Time Management, Writing Advice, Writing Goals

Welcome Writers, Authors, and Bloggers

Please meet my friend Lorraine Reguly who like me wears many literary hats. Actually, funny story, and don’t know if Lorraine will remember this as it HOW we first met. When I first set up my recovery blog here on WordPress, I had NO IDEA what I was doing as I wrote my very first blog post. Lorraine came and gave it read. She then was kind enough to leave me a comment about how I wasn’t using correct spacing and paragraphing. Now, at first, I felt embarrassed, which then lead to me thinking, what the hell I am doing!!? Lol. Which lead me to, how dare her! Doesn’t she know I am not a writer? And my goodness! How dare she leave me such a rude comment? LOL!!

Well, if my first blogging and writing experience didn’t happen like this? I would not be writing today! Yes, I got over myself after and knew she was only trying to help guide me. We connected together all over social media and I have been learning from her ever since! So, thank you, Lorraine, for making me better at all that I do today. You know I love you to pieces! So, I was on Facebook and my dear friend and Author, Max Ivy., Jr. happened to reshare an article Lorraine had up on her site that is so informative I needed and asked her permission to share it with all of you. I thank her for doing so!

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October 6, 2018\ Lorraine\ of Wording Well. com

There are 6 things you can do to optimize your writing time so you can achieve your writing goals:

1: Determine your “best” time.

2: Determine your realistic writing time.

3: Determine the days you will write.

4: Make writing a priority.

5: Write during your spare pockets of time.

6: Optimize your writing time by getting help and outsourcing tasks/chores.

Now, let’s look at each of these in-depth.

NOTE: Two different planners are available to you in this post (for FREE)!

1: Determine your “best” time

The first thing you need to do to optimize your writing time so you can reach your writing goals is to determine your best writing time. You can determine the best time to write if you know your body’s rhythms.

Do you write best in the morning, afternoon, or night?

When do you have the most energy? Write during that time!

A lot of people get tired in the late afternoon, but after they get their second wind, they are more energetic. When do you get your second wind? Write right after that!

Do you have more time on weekends? Write on weekends!

Do you exercise and eat healthily? Once you consider your diet and exercise habits, you can improve your energy levels. Some people feel more energetic when they drink caffeine (found in coffee, tea, and most sodas), while others find they are more energetic when they consume more water, eat more fruits and vegetables, and avoid sugar. Most people also function better when they exercise every day.

If you have a hard time finding your peak writing time, do some self-experiments. Write in the morning. Write in the afternoon. Then write at night. See what times you enjoy best, and see when you are most productive. Write during those times!

2: Determine your realistic writing time

The second thing you need to do to optimize your writing time so you can reach your writing goals is to determine your realistic writing time. By this, I mean how long you can actually write for.

I don’t know about you, but I get tired of writing after a while. I certainly can’t sit and write for hours on end! I can write for only an hour or so before I get bored or tired of the task.

(Even when I’m editing, I only edit for two hours at a time, at most!)

By determining your real writing time, you will be able to schedule the times you write. By doing this, you will become more realistic with your goals, too. And when you are writing, you will simply write, because you know that, after an hour passes, you can move on to doing something else!

I like this concept because I also apply it to exercising. I hate the moments leading up to it and find it hard to motivate myself to exercise. But once I am actually doing that task, I know it’s not going to last forever. I know that it will soon come to an end! I can then force myself to finish my 30 minutes easily. Also, I always feel great afterward, so that is another added benefit!

3: Determine the days you will write

The third is, we all have busy schedules and often make the excuse that we can’t find the time to write. So how can you find time to do your best writing, even when you’re busy?

Make a schedule!
You need to do this to optimize your writing time so you can reach your writing goals. You can use this FREE PLANNER to help you. This planner is specifically tailored toward bloggers.

The other planner (the downloadable one) is for every writer to use.

Alternatively, you can use this planner. It’s also free and requires you to sign up to my email list but it’s a much better planner!!!

Look at your weekly routine. It is probably not feasible for you to plan to write every day. But if you know that you can write on Tuesdays and Thursdays between 7 and 9 p.m., then you should plan to write on those days.

Maybe Sunday is a good day for you to write. If you work a full-time job from Monday to Friday and run errands on Saturday, then that leaves Sunday as the best day for you to write.

You don’t need to write every day. Even writing just one day a week (and being faithful to that schedule) will bring you closer and closer to reaching your writing goal!

Think about it.

In one year, there are 52 weeks. That means there are 52 Sundays for you two write. If you spend one hour each Sunday writing and write (on average) 1000-2000 words each Sunday, you will have written a full-length novel within a year!

Any writing goal is easy to achieve if you look at the big picture and then break your goal down into small steps that are easily achievable!

4: Make writing a priority

The fourth thing you need to do to optimize your writing time so you can reach your writing goals is to make writing a priority.

You will need to make sacrifices in order to reach your goals. That is just a fact of life if you want to be successful!

By making writing a priority, you will have to sacrifice some of the time you spend elsewhere. This might mean giving up an hour of TV time each night. It might mean waking up an hour earlier. Or it might mean hiring someone to come in once a week to clean the house, thus allowing that time to focus on your writing goals. Whatever you do, make sure you find a good work-life balance!

5: Write during your spare pockets of time

The fifth thing you need to do to optimize your writing time so you can reach your writing goals is to write during your spare pockets of time.

I’ve said this before and I’ll say it again: Make the most of the time you have available to you!

Maybe you have 20 minutes to spare in the morning while the kids are getting dressed. Maybe you can write during the time it takes to cook a casserole in the oven. Maybe you can use that 30 minutes in the evening while your child is bathing to get some writing done.

“The key is to take advantage of every opportunity you have to write!” ~Lorraine

Another example is to write while waiting for an appointment (like when you’re at the doctor’s office). Just simply pull out your phone and write in a Google Doc. I have this app on my phone (it’s one of the many apps I have to make my life easier), and I have set so that writing offline is enabled. That way, I don’t even need Internet access to write!

I have taken this one step further by enabling the speech-to-text function on my phone. I don’t need to fiddle with tiny keyboard buttons on my phone to write. I can simply say what it is that I want to write, and the speech-to-text function will record what I’m saying!

It also doesn’t matter if other people are around because this feature is set to record the sound of my voice, not everyone else’s. It is a very neat way to write, and I love it. I’ve been using this feature for over a year now, and I even use it to record emails and Facebook comments (when I am checking my Facebook notifications from my phone).

I highly recommend writing using the speech-to-text function. I actually learned about this feature from my blind author friend, Maxwell Ivy Jr. ~ The Blind Blogger & Life Coach.

6: Optimize your writing time by getting help

The sixth and final thing you need to do to optimize your writing time so you can reach your writing goals is to get help.

Bloggers automate their scheduling. Businesses hire employees to work for them. You can apply similar principles to your own life by outsourcing some of your weekly tasks.

For example, can you hire someone to clean your house, do your laundry, or cook for you once a week? Can you get your groceries delivered so you can save time on grocery shopping?

What can you do to free up more time for you to write?

Can you automate your bill-paying practices with online banking?

If you think about every task you have to do (especially ones you don’t enjoy doing), perhaps you can brainstorm some ways for you to reduce your workload so you have more writing time.

You don’t always have to look at solutions that cost money, either. Maybe you have a family member or a friend (or both) who is willing to help you out once a week, for free. If you take the time to explain to them how important it is for you to find some uninterrupted writing time, they will be more likely to help you.

Maybe the solution is as simple as asking for a little help. As my good friend Max Ivey says, “If you don’t ask, they can’t say YES!” He is a Life Coach after all and just may be of help!

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(Note: This saying is so popular that Max even had T-shirts made that say this! You can order yours by following the links from his page that advertises them.)

Your Turn!

Do you know your peak energy time? How long is your realistic writing time?

How can you optimize your time more effectively? Share your experiences in the comments!

Also, tell us what other things have helped you become a more productive writer!

Let’s learn from each other! ~ Lorraine ~

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About Lorraine Reguly:

Lorraine Reguly is a freelance writer, editor, and blogger who provides stellar services at superb rates. Lorraine is a reliable, highly skilled, Canadian-based freelance writer, editor, and blogger who has written for many top blogs online. (Check out her portfolio.)

She has also written several articles and letters, which have been published in local papers in Thunder Bay, Ontario, including The Argus, Lakehead University’s newspaper. These particular articles focus on her life experiences, which have been vast. Lorraine has many hobbies, loves to read, and has a passion for the English language. She prides herself to a high standard and is a perfectionist! Connect with on social media. Twitter, Facebook, LinkedIn, or Google+.

( Cat knows this first hand! Lol! ) Thank You, Lorraine, for writing and letting me share this informative POST! ~Catherine Lyon

WARNING: Writers, Do Not Act Out Your Characters In REAL LIFE…You May End Up Like This Author.

September 13, 2018September 13, 2018 Catherine Lyon Author/Writer A Writer's Thoughts, Author News, Just A Blog Post, News Around The Web, Posts, Updates and More Author, Books, Drama And Murder, Just Wow, Real Life Suspense, Real Story, Very Sad, Writer

You all know Cat pretty well. If I come across something literary I feel is worthy of sharing? Then I will!

Please, authors, if you are going to be a writer and publish your books of romance suspense novels? Don’t act out your storyline and characters in REAL LIFE!

Actually though, not funny but ironic as someone in real life died… The Author’s Husband by her hands. I feel a new book in the making…CAT

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Nancy Brophy’s Amazon Author Profile and Published Books. Now Charged With Murder.

About The Author: Nancy Brophy grew up reading and writing. Her imaginary friends have rich lives and less self-doubts with stories that have beginning, middles and happy ending all within four hundred pages. She lives in the beautiful, green and very wet Northwest with her husband, two naughty dogs, PB and J, and forty rowdy chickens.

Novelist Who Penned ‘How To Murder Your Husband’ Essay Charged With Husband’s Murder.

(Nancy Crampton-Brophy has been charged with the murder of her husband, Daniel Brophy. She is the author of romantic suspense novels and, in a 2011 blog post, outlined various motives and methods of killing a husband. Credit: Portland, OR Police Bureau and NPR and The Oregonian)
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“How do you get away with murder? Maybe don’t write a blog post about getting away with murder.”

Last week, police in Portland arrested 68-year-old Nancy Crampton-Brophy. She is charged with the murder in the death of her 63-year-old husband, chef Daniel Brophy.

At 8:30 a.m. on June 2, police and medics arrived at The Oregon Culinary Institute after students and instructors arriving for class found Brophy suffering from a gunshot wound. The first responders attempted to revive him but weren’t successful. In a press conference that day, police said that they were investigating the death as a homicide and that they had no immediate suspects.

Crampton-Brophy is a self-published author of romantic suspense novels, many featuring chiseled ex-Navy SEALs — books with “rugged men, strong women, and a good story,” she touted on her website. There she described her home life — part of which read like the satisfying last pages of a romance novel:

“I live in the beautiful, green, and very wet, Northwest, married to a Chef whose mantra is: life is a science project. As a result there are chickens and turkeys in my backyard, a fabulous vegetable garden which also grows tobacco for an insecticide and a hot meal on the table every night. For those of you who have longed for this, let me caution you. The old adage is true. Be careful what you wish for, when the gods are truly angry, they grant us our wishes.

“… I can’t tell you when I fell in love with my husband, but I relate the moment I decided to marry him. I was in the bath. It was a big tub. I expected him to join me and when he was delayed, I called out, ‘Are you coming?’

“His answer convinced me he was Mr. Right. ‘Yes, but I’m making hors d’oeuvres.’ Can you imagine spending the rest of your life without a man like that?”

But in 2011, for a blog called See Jane Publish, Crampton-Brophy wrote an essay titled “How to Murder Your Husband.” (The post is no longer public.)

“As a romantic suspense writer, I spend a lot of time thinking about murder and, consequently, about police procedure,” the post read. “After all, if the murder is supposed to set me free, I certainly don’t want to spend any time in jail. And let me say clearly for the record, I don’t like jumpsuits and orange isn’t my color.”

The essay described a range of possible motives for murdering a husband, ranging from avoiding the financial hit of a divorce to infidelity by a “lying, cheating bastard,” and even the possibility that the wife is a professional contract killer. It also weighed the pros and cons of different methods: “Guns — loud, messy, require some skill. … Knives — really personal and close up. Blood everywhere. Eww.”

She warned against committing a crime of passion: “Most of the time there is a trail that leads directly to you. Each type of murder leaves clues. A crime of passion does not look like a stranger was involved.”

The couple had been married for 27 years, according to The Oregonian, and were reportedly inseparable. Brophy was a lead instructor at the culinary institute, where he was remembered as “the resident encyclopedia of knowledge” with “offbeat sense of humor and creative approach to teaching.”

The day after her husband’s death, Crampton-Brophy posted an update to Facebook.

“I have sad news to relate. My husband and best friend, Chef Dan Brophy was killed yesterday morning. For those of you who are close to me and feel this deserved a phone call, you are right, but I’m struggling to make sense of everything right now,” she wrote. “While I appreciate all of your loving responses, I am overwhelmed. Please save phone calls for a few days until I can function.”

But a neighbor, Don McConnell, told the Oregonian of an odd interaction with the widow. “She never showed any signs of being upset or sad,” McConnell said. “I would say she had an air of relief like it was almost a godsend.” He asked whether the police had been keeping her updated. “She said, ‘No, I’m a suspect,’ ” without emotion, McConnell said.

The news was a jolt to others. “It’s a big shock. It’s a big shock,” Brophy’s mother, Karen Brophy, told The Washington Post. “But we’re not making any statements.”

“Everyone that knows her, especially those close to her than myself are sick at heart,” Anna Brentwood, a writer who says she has known the couple for two decades told the Oregonian. “We are hoping the police are wrong and just going after the easiest target.”

At a candlelight vigil a week after his death, Daniel Brophy was remembered as being gruff on the outside, compassionate underneath. Attendees recalled a cow costume the instructor used with Velcro labels to illustrate cuts of beef.

The costume was hand-sewn by Crampton-Brophy, who spoke of her late husband. “He loved teaching, he loved mushrooms, and he loved family,” she said, according to the Portland Tribune. “Not only was life a science experiment, but sometimes it was an adventure.” Near the end of the blog post imagining how and why to kill one’s husband, Crampton-Brophy wrote that she finds “it is easier to wish people dead than to actually kill them.”

“I don’t want to worry about blood and brains splattered on my walls. And really, I’m not good at remembering lies. But the thing I know about murder is that every one of us has it in him/her when pushed far enough.”

Crampton-Brophy was arraigned in Multnomah County Circuit Court on Thursday. The judge approved a request by prosecutors to seal the court document outlining the case against her. She wore a blue jumpsuit.

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BUT WAIT, READERS!!… Here is the CRAZY PART of this…I went to her Facebook page here Author, Nancy Brophy and her Readers are leaving her Supportive Posts for her there??? WHAT? This lady shots here husband and readers are supporting her? WOW! Now I have seen and READ it all! Now I am not a heartless person, but you are supporting a murderer, people.

There is also another Facebook page; Remembering Daniel Brophy by her husbands’ co-workers of “The Culinary Institue” in Portland, Oregon. Let’s remember a man died in this tragic event. I guess will see if Nancy is or is not his killer as she moves through the court proceedings. Yes, I know, Innocent until proven Guilty…

‎Daniel Darrah‎ to Remembering Daniel Brophy

“I just heard on the radio here in Arkansas that Chef Brophy was shot and killed at the culinary school I attended. He was an amazing man, teacher, and friend. He and his class are the best memories I have when I think back on my time there. Flavors of the World taught me so much about spices, herbs, and of course, mushrooms. You will always have a special place in my heart and you will be missed by so many culinarians that you influenced in your life and theirs.”

Literary Happenings? Readers Need To Know and Cat’s Reading Den Shares It!

September 12, 2018September 18, 2018 Catherine Lyon Author/Writer A Writer's Thoughts, Author News, Book Review, Featured Guest, New Book & Author Press Release, News Around The Web, Posts, Updates and More

Welcome Friends, Readers, and New Visitors!

There sure has been loads going on lately with all of ‘Cat’s Authors’ I enjoy sharing, work with, and some new authors too! Now above, my girl, Popular Author and Brazil’s Daughter Adriana Gravazzoni has been traveling everywhere with her award-winning release of “Behind The Door,” book one of her Sexy Romantic Psychological Thriller Series titled; Hidden Motives. But before we get to Adriana and some of her new book reviews?

Let me share first a new book release and blog tour coming in Oct 1st — 8th, 2018 and you can Pre-Order “Comes A Specter” (Ghostland Book 2) The Kindle Addition Now!

The blog tour is for the popular author and a fantastic fiction writer, Keta Diablo … Keta is a multi-published author in both erotic romance and gay fiction, historical fictions and paranormal westerns as well. She writes it all!

Here is more about the New Release:

Six months ago, Anya Fleming’s ten-year-old son, Willie-boy, found his father hanging in the barn. Traumatized over his father’s suicide, the boy hasn’t spoken a word since. Now, Willie-boy has come down with a grave, unknown illness and there’s only one man who can save him, Sutter Sky, a learned Blackfoot shaman known as Yellow Smoke—a shaman who was once deeply in love with Anya.

But Fate had other plans for Anya and Sutter—she was forced to marry Lewis Fleming, a cruel man who berated her night and day, and brokenhearted Sutter immersed himself in the mystical customs and beliefs of his People and became a shaman
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As if Anya didn’t have enough to deal with after her husband’s death and son’s illness, an evil, sinister ghost is terrorizing their ranch. Anya is convinced the spirit is Lewis, who apparently isn’t done making her life miserable.

When she turns to Yellow Smoke for help, will he put aside his bitterness and save Willie-boy? And can the renowned shaman dispel the powerful ghost from their lives and send him back to Hades?

If you are book blogger or reviewer and would like to be part of Kets’s Book Tour or host her for an interview, spotlight, etc., Please sign up with The Fabulous Babs Book Bistro here on her Google Form Schedule! To learn all about this event about the author.

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Next up is our Author, Kim Carter, and her next appearance ~ The Harlem Branch Library! Branch Manager: Amanda Dove 145 N Louisville St
Harlem, GA 30814 — (706) 650-5009

Harlem Branch Library, Sept. 29, 2018, 10 a.m.-2p.m.

Fresh off being chosen as a “Finalist” for a Killer Nashville Falchion Award, Kim has many exciting events and appearances coming up like this one on September 20th, 2018 just outside Augusta, GA at – The Columbia County Library – Call Above For The Details!

She will be featuring her title; “Deadly Odds” and others. There will be several authors featured for this showing and is an amazing reader event for this area of Georgia!

LOCAL AUTHOR SHOWCASE

Harlem Branch Library, Sept. 29, 2018, 10 a.m.-2p.m.

Come out and meet several authors from the local area. For more information please visit our local authors’ page at http://gchrl.org

Next up is my girl Author, Adriana Gavazzoni! This summer she has been traveling around as her books have been releasing in other countries other than Brazil and being available online! This is a snapshot of her with Book One ~ “Behind The Door” releasing in Madrid, Spain, and several other places. And just announced? Her book two of “Lara’s Journal” was chosen as a “Top Shelf Finalist for The Indie Excellence Awards!” AND? On Television!!

Adriana Gavazzoni

September 7 at 12:07 PM ·

“O canal Tudo Curitiba acompanhou o lançamento de Atrás da Porta”

Translate Please!
“The channel everything Curitiba accompanied the launch Behind the Door”

YOUTUBE.COM

Lançamento do livro Atrás da Porta

Fomos acompanhar o lançamento do livro Atrás da Porta, da escritora Adriana Gavazzoni. A obra foi publicada nos Estados Unidos, recebeu diversos…
Adriana’s “Behind The Door” is now available in SPAIN! As she traveled and did a little book tour and signings in several countries where her ‘Hidden Motives’ series will now be in Book Stores. How fabulous is that?

She has also been receiving more amazing book reviews as well and here is one I thought hot the mark spot on…

BOOK REVIEW BY FERNANDA AVELLAR

Behind the Door | A. Gavazzoni

The book “Behind the Door” tells the story of Lara dying at the hands of her boyfriend Mark, a famous New York lawyer. Carl, Mark’s lawyer, to help with the client’s defense case that Lara’s death was accidental resolves to hire the psychiatrist Simone. The psychiatrist is a famous speaker and author of books on sexual behavior who accepts her work and begins reading Mark’s detailed printed texts about her passionate relationship with Lara. She studies every detail to form her final analysis of whether the girl’s boyfriend is innocent or not.

Simone attends psychiatric patients, with sexual disturbances and unusual fantasies, while researching sadomasochistic sexual behaviors for her next book and parallel to the office traces the profile of the lawyer and Lara as she reads the stories. She has a partner who is her best friend and research-partner. Edward helps police investigate a possible serial killer who tortures and kills women.

“Assassins follow standards that ultimately lead to them. Those of these were signs of torture, the victims’ travels, the violent deaths, the absence of rape and the sperm on the bodies. This was his trademark, his morbid signature ”

Gavazzoni has a unique, fluid writing, the scenes are of a veracity that comes to give shivers, excitement, curiosity, and desire to devour each page as if there were no tomorrow. The scenarios run between New York and Paris watered by the play of words, seduction, mystery and a mix of feelings that can only feel who read the work.

“Simone did not feel tired. The text he was reading was absorbing. If it was a novel, it would be a bestseller, one of those impossible to quit. While reading, he forgot about life, eating and resting “

The writer in writing the reports of Mark’s Diary, the psychiatric appointments with the strangest cases of sexual disturbance, the serial killer murders and all the complements of the work was of an excellent intelligence. Simply phenomenal!

It’s not just a psychological thriller, it’s a junction of categories. It is a complete work! What also surprises me is the fact that the writer is Brazilian, recognized and internationally awarded with her books in English and not so popular in our national scenario. The prejudice rooted by some who are only “good foreign authors” should fall to the ground before the writing of Adriana Gavazzoni.

Some awards received were: Behind The Door, won the 2017 Golden Book Award in the United States, Book Excellence Award 2017 in Canada, Honorable Mention at the Paris Book Festival 2017 and Reader’s Favorite Award 2017. I hope the author can soon be awarded nationally.

Finally, the work was the best book read by me in 2018 with a fantastic plot, unusual sex scenes, friendship, humor, romance, love, sadism, masochism, hilarious patients, mystery, secrets, pedophilia, suspense, psychopathy, family, life, and death. I await the translation into Portuguese of the book II- Lara’s diary. ~ FERNANDA AVELLAR

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~ ~ All Books Above Are For Purchase on Amazon online! ~ ~ Happy Reading!!

Social Media War and Blunders! How Do You Handle a Rude Person on Social Media? Be Careful …

August 3, 2018 Catherine Lyon Author/Writer A Writer's Thoughts, Featured Guest, Marketing and More, News Around The Web, Posts Be Professional, Don't Be a Fool on SM, Down Side To The Internet, Marsha Friedman, Media Marketing, News Experts, PR Insider, Respect One Another, Rude Commenters, Social Media Bullying, Social Media Rules

My dear friend Marsha is back from “News & Experts” and her PR Insider post with some real solid advice on how to handle “rude” people on social media while keeping your Professionalism intact …

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How To Respond When The Social Media World Gets Unpleasant

Most of you are fully aware by now that social media plays a significant role in building your authority as a thought leader and expert in your field.

One of social media’s great advantages over traditional media is that you get to control your message to an extent you can’t when you’re being interviewed by a print journalist, a talk radio host or a TV show host. With social media, there is no media “gatekeeper” standing between you and your audience.

That’s the good news!

But, as wonderful as social media is for promoting your brand, it does present its own treacherous pitfalls. A particularly onerous drawback is that your social media followers can post responses to your posts that are, shall we say, less than ideal!

That happened just this week to one of our clients when one of her Twitter followers suggested quite publicly and forcefully that she quit posting about one subject (business culture) and write about a different subject (blockchain) he cared about instead! (This is the polite version. I will refrain from injuring your ears with the sailor’s language he actually used.)

It was, to say the least, quite an aggressive response to a fairly innocuous post.

Luckily for all of us, there are lessons to be learned from how this situation played out. Jay York, our senior social media strategist who manages our client’s social media platforms, says there were a few options he considered.

On behalf of the client, Jay could have directly challenged the person’s comment. He could have also tagged the blockchain community, who likely would have brought down their wrath on the errant poster.

But the option Jay chose was to send a private message to the poster, politely requesting that the comment please be removed because it didn’t help a mutual objective they both had of bridging the gap between business and blockchain people.

A few hours later, the very contrite poster replied, apologizing and removing the post.

Image result for copy free images quotes about rude people on social media

So, in case you ever find yourself in a similar distasteful situation with one of your social media accounts, let’s break down how you can try to duplicate what Jay did:

Find common ground. “In marketing, sometimes you can turn threats into opportunities,” Jay says. Let’s face it, social media has plenty of trolls who post objectionable things just to be jerks, and there’s no reasoning with people like that. But Jay says he surmised this wasn’t the case in this situation. After all, this person chose to follow our client on Twitter and seemed to respect her. By finding common ground (their shared interest in blockchain) they were able to come to a mutual understanding.
Be respectful. When someone is rude to you (and this post was exceptionally rude with foul language to match) there’s a natural temptation to respond in kind. You want to just let them have it! Resist that temptation. Maybe you’ve heard the old saying “you catch more flies with honey than vinegar.” I think Jay proved that saying has merit because the disagreeable person became agreeable in the end, doing exactly what Jay wanted to happen for our client. A hostile response might have escalated the situation rather than resolved it.
Look beyond the face of what’s occurring. Everything isn’t black and white, and sometimes you have to dive below the surface and explore what’s really going on. Yes, this person had come off as critical to an almost irrational degree, but he also had raised a point about the kind of social media content he was looking for from our client. Once you worked your way through the vitriol, his post really was a request for her to share more content about a subject he cared about.

What’s interesting here, I think, is that while social media platforms such as Facebook, Twitter, Instagram, LinkedIn and others are largely a product of the 21st century, the human beings who use them are still fundamentally the same way human beings always have been.

Just like in face-to-face business dealings, good manners are still important and can help smooth the way through those less-than-desirable situations.

Respectfully yours,

Marsha

Book Reviews Pouring In For ‘The Hidden Motives Series’ By Author, A. Gavazzoni and Book Three Now Released …’The Brilliant Game.’

July 29, 2018July 29, 2018 Catherine Lyon Author/Writer A Writer's Thoughts, Author News, Book Award News, Book Review, Featured Guest, New Book & Author Press Release, News Around The Web, Posts A. Gavazzoni, Amazing Trilogy, Amazon, Award Winner, Behid The Door, Courtesy of Redheaded Booklover, Featured Book Review, hidden motives, New Release, The Brilliant Game

Welcome Readers! …If you love a good Psychological Thriller Romance Light Erotica Suspense? Then, Author, Adriana Gavazzoni’s New Novel Trilogy is what you should be reading! She is an amazing business lawyer by day and a sizzling writer by night … I just finished Book Three of her trilogy “The Hidden Motives” series and it is a fantastic read! I’m not saying this because I work for her in promoting her books, oh no! Lol.

It’s from loving all three books after reading them in this series. She is a talented writer and creative with all the twists and turns packed into all three of her titles. Now I am not the best writer of reviews as I never like to spoil a good read. But here is an amazing new review and by the beautiful Read-Headed Booklover shares that tell readers this is a Highly Recommended book and why she is winning so many Book Awards. ENJOY!

The Brilliant Game, A. Gavazzoni ~ The Red-Headed Booklover …

Psychiatrist Simone Bennet feels like a pawn on a chessboard—as if some invisible, master chess player is toying with her life and the lives of the people she loves and cares for.
A series of horrific events—several murders and Simone being tortured at the hands of a serial killer—culminate in the kidnapping of her daughter and have turned Simone’s life upside down.

Struggling to stay afloat in the middle of a sea of chaos, Simone continues to receive her psychiatric patients and do more work for the New York attorney, Carl, while local police, the FBI, and Edward—Simone’s boyfriend, best friend, and business partner—are working hard to locate her child.

Simone is analyzing another set of Lara’s journals, and she becomes dragged into a vortex of sex addiction, suffering, and Lara’s struggle for some kind of balance in her life, while Simone battles an inner fight against her mixed feelings for the enigmatic lawyer.

Courtesy of “The ReadHeaded Book Lover!”

The Brilliant Game… where do I start book lovers? How about I start by writing that I am obsessed with this series and think that The Brilliant Game is the perfect conclusion to a series I have grown to love over the past few months. The Brilliant Game is the third book in the Hidden Motives series with the first book called Behind the Door and the sequel called Lara’s Journal. The first two books in the series floored me, honestly when I read them it was as if the exceptional author A. Gavazzoni had written my dream novel and that was because everything I love about literature was laced throughout these two books, so it is safe for me to write that I am obsessed with them! Now, when I finished book two, I admit that although I was excited to start book three a part of me was hesitant and this was because I loved the series and worried the conclusion would be a disappointment.

After all, I have read many series and the third book usually always fail so I was worried. However! When I started to read The Brilliant Game and take the plunge, I noticed straight away that A. Gavazzoni has done it again and has reunited me with her spellbinding literature that manages to terrify as well as thrill me from the start! That is why I am already going to recommend that you lovely readers read this book but once again if you need more convincing then continue to read to learn more book lovers!

The Brilliant Game once again reunites the reader with the much-beloved protagonist Simone Bennet, a psychiatrist who specializes in unusual and peculiar sex addictions. Over the course of the two previous books, Simone has endured a great deal, so much so that you worry for her and her mental health because she really has had a terrible time and sadly, in book three it gets even worse.

In book three Simone’s beloved daughter is kidnapped thanks to some previous unfinished ‘business’ I can’t spoil and this, of course, worries Simone greatly. Simone, however, realizes that she must continue to work, to treat her patients and to work with Carl, a New York attorney on a particular case they have been working on. All of this is happening why everybody else around her including law enforcement tries to find her daughter before it is too late. Will they be able to find her? Read the exceptional The Brilliant Game to find out!

The Brilliant Game is a haunting, terrifying and thrilling novel that bewitched as well as horrified me all at once. The Brilliant Game is the type of novel I love because I love any book that involves crime because I studied forensic psychology, so I love when psychological crimes are featured in a story. The Brilliant Game once again shocked me from the start because although I thought I knew where the book was going to go, it didn’t go that way and instead took a U-turn and wow it was shocking! The themes combined and laced throughout The Brilliant Game perfectly compliment the atmosphere of the book and story, the reader will experience mystery, action, terrifying and thrilling moments and many more exceptional themes.

As I read The Brilliant Game, I found myself racing through it, turning the pages with haste thanks to the addictive nature. What I loved the most about The Brilliant Game is that it was not a silly serial killer novel in which the author has to rely on gimmicks. Instead, the story is unique and has the perfect combination of crime, suspense, and mystery which are all perfectly weaved together by the exceptional author A. Gavazzoni who I must add book lovers is insanely talented!

A. Gavazzoni is an incredible author who has written a fantastic story and come up with a brilliant idea. Gavazzoni from the very start sets the tone of the novel, she lets her readers know that this is going to be a dark and atmospheric book thanks to her literature and wow was it!

Gavazzoni is an exceptional writer because she grabs her readers attention from the start very quickly and keeps them engrossed until the end. There are no long build-ups that drag in The Brilliant Game; instead, the reader will be thrown into the thick of the story quickly, and the result of this is exciting (and slightly terrifying!).

Overall The Brilliant Game is a superb novel that has everything a reader would want in a story, it has a thrilling narrative, magnificent plot development and excellent characterization that will thrill and excite its readers so of course, I have to award this impressive piece of literature five stars! Be sure to have a read of the preview below book lovers and also have a read of the preview two books, you do not want to miss out!

“I love discussing wonderful books with all of you so please comment below and let me know your thoughts on The Brilliant Game. Do you see yourself reading this book? Do you love the genre? Please let me know your brilliant thoughts below and I will be sure to comment back. Thank you so much again for reading!

P.S. Here is a preview of the book for all of you lovely readers to enjoy! Please have a read of the preview and if you find that you have loved what you have read then all you need to do is click the Buy on Amazon button and it will take you straight to the book on Amazon U.S.! If you are in the U.K. then below I have attached a link to the book for Amazon UK too!

Below I have attached some links about the author and this wonderful book so if you would like to learn more about the author and the book then please have a browse. Thank you so much again for reading book lovers, I can’t wait to read your thoughts on this book!