Marketing and More

Let’s Get Ready To Market Our Books Into The New Year With My Friends of ‘Dawn Hill Publications’…

Catherine Lyon Author/Writer A Writer's Thoughts, Book Promotion Tips For Authors, Featured Guest, Marketing and More, News Around The Web, Updates and More , , , , , ,


What Are The Three Main Influencers of Book Purchases?
By Rauhall ~ https://www.dawnhillpublications.com/post/3-main-influencers-of-book-purchases


Dawn Hill Publications in the UK




Most self-published authors spend the majority of their week in two ways, writing their next novel and marketing their current book.

Courtesy of Dawn Hill Publications Marketing Director


It’s no secret that we operate in a highly saturated market, with hundreds of sub-markets which are also highly saturated, take for example, the romance genre. In the era of saturated markets and heavy competition, it’s important for authors to know what makes the book buyer think ‘yes, I’m going to buy this book!’.



Word of Mouth


Word of mouth is statistically proven to be the most popular reason for book purchases. Word of mouth translates to recommendations from friends or family. It makes a lot of sense that the average book buyer trusts the opinions of their friends and family over the transnational publisher waving their promotions in their face.

Word of mouth marketing is also undoubtedly the hardest to achieve and execute because you’re essentially not in direct control of anything. Most major publishers have an army of reviewers, major newspapers and popular bloggers to spread the word about their books. As a self-published author you can still achieve word of mouth sales, you’ll just need to put in a bit of work into developing a base of reviewers and followers first, but we’ll address that in a different post.

Book Reviews:

You guessed it! Who would of thought that the main influencer of word-of-mouth marketing would be crucial in increasing your book sales?! Okay, we’ll stop with the sarcasm, you get the point. Book reviews are crucial. Firstly, they provide valuable social proof that your book is worth the reader’s time.

Readers are often inundated with a plethora of book choices on Amazon and as a result they have to make snap decisions on which book link to click on and during this snap decision, most readers take into account the number of reviews a book has. The more, the merrier. Tip: find the average amount of reviews in your genre on Amazon’s search results and make that your review target.



Favorite Author:


For the most part, book readers are a loyal bunch. When they find an author they really love, they’ll stick to them like glue, often choosing their new releases over other books which are also very enticing. Writing a fantastic book goes a long way to securing your place in the hearts of readers, but it’s not the sole factor.

Many successful authors have strong personal brands on Twitter, Facebook and Instagram, where they share aspects of their personal life and communicate with their audience. They’ve cultivated relationships with their readers, and this cannot be understated enough.

Once a reader falls in love with the personality of an author, as well as their writing, it’s a wrap. They will be purchasing their books until that author decides to stop writing.

Hope you enjoyed the read,
~ Rahull

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VISIT DAWN HILL PUBLICATIONS IF YOU ARE AN AVID READER and JOIN THE DHP REVIEWERS’ CLUB!
https://www.dawnhillpublications.com/drc



My Friends From News & Experts Are Back With New PR Advice For Authors, Branding, and Your Media Pitch …

Catherine Lyon Author/Writer Featured Guest, Marketing and More, News Around The Web, Posts, Updates and More , , , , , ,


The Key To Media Success Is Focusing On Their Needs, Not Yours.
Written by Miguel Casellas-Gil and Shared by Marsha Friedman


2020 has been a challenging year in so many ways for nearly everyone – and pitching the media in the middle of a pandemic is no exception.COVID-19 dominated so much of the news cycle that, seemingly for months, any pitch that didn’t include a coronavirus angle ended up in some reporter, editor or producer’s deleted file.

Fortunately, at News & Experts we found plenty of ways to tie our clients and their messages to the situation, though at times it required some exceptional brainstorming sessions! And eventually other topics began to work their way back into new reports, much to everyone’s relief.But even through these unusual times, a couple of things did not change.

One is the value of media coverage for building your brand or promoting your business. Your ROI is the credibility you gain from the implicit endorsement when the media turns to you as an expert who can provide valuable insight to their audience.

The other thing that didn’t change is that, to be successful, you need to understand the media, their needs and what they want from you.Just recently, journalists were surveyed about how the pandemic had affected their work. They were also asked for their thoughts on how those seeking PR could do a better job of pitching to them and working with them.

About Us | Spotlight PR Company


As a result of their responses, let me share a few ideas on what you should be doing that will ingratiate you with journalists and increase your chances of publicity success:

  • Pitch journalists via email. 
    Most people in the media prefer to be pitched by email, rather than by phone or by a personal message on social media. With reduced staff and limited resources, they are often crunched for time and an email allows them to review a pitch at their leisure, without you interrupting their day. Make sure you have a succinct subject line that grabs their attention (but doesn’t promise more than you can deliver)! Try to keep the body of the pitch short and to the point.

  • Be willing to do video interviews. 
    In years past, most interviews with print reports were conducted in person or by phone. As we all know, times have changed, so it’s possible print journalists will request an interview over Zoom or another similar service. Your willingness to honor their requests will help create a great relationship with them. Of course, TV interviews absolutely will happen this way, so the more comfortable you are being interviewed on camera, the better.

  • Keep up with local news. 
    When you’re pitching to your local media, make sure your pitch is relevant to their readers, viewers or listeners. That’s why it’s important to follow the news so that you understand what is more likely to resonate with those editors, producers or talk show hosts you are trying to reach.  One thing I always advocate when pitching the media (because it works!) is never pitch yourself, your company or your product. Instead, pitch the issue on which you’re an expert, or pitch the problem that your company, product or service solves.

  • Be on the lookout for fresh angles. 
    As I mentioned earlier, this entire year has been saturated with news about COVID-19, and that’s expected to continue for a while. So, continue to look for ways to insert yourself into whatever conversation is going on in the news, especially if you can come up with angles that are different from what everyone else is doing and apply directly to your community.

    At the same time, the media are certainly open to other topics beyond the pandemic, especially ones with a positive punch to them. You might have even noticed that some TV news reports always try to end their broadcast with something upbeat, leaving their viewers feeling good after what otherwise was a gloomy newscast!


    And keep in mind, as you help the media and give them what they want and need, you will help yourself. Your list of media successes will grow and you will be on your way to becoming a go-to expert the media turns to again and again. Stop by our website today!
    https://newsandexperts.com/

    Helpfully yours,



If you want professional advice on getting the most out of your publicity efforts, give us a call at 727-443-7115.



New Book Release All Self-Published Authors Need To Read! Learn To Navigate Amazon Keywords by Dale L. Roberts, Author…

Catherine Lyon Author/Writer Author News, Book Promotion Tips For Authors, Book Review Post, Featured Guest, Marketing and More, News Around The Web, Posts , , , , , , ,


Book by Author, Dale L. Roberts




If you are an author and ready to self-publish your new book?

Then you need to know Dale Roberts!

You also need to read his book first before you self-publish on Amazon KDP.

My Feartured Guest is Author, Dale L. Roberts who has helped many writers and authors abundntly with this new GEM titled, “Amazon Keywords for Books: How to Use Keywords for Better Discovery on Amazon (The Amazon Self Publisher Book 1) ” now available in both e-book and paperback on Amazon.


Book Description & What You’ll Learn:

You wrote the book.

The cover is on point.

Why isn’t it selling?

The answer is simple: Nobody knows it exists.

Amazon is a market place and when someone goes there to find a new book, they do a search, and that’s where the keywords become crucial.

You need them for:

  • Meta Data (7-keywords)
  • Description (Help Amazon’s Algorithm)
  • Running AMS ads

You’ll learn:

  • The importance & function of keywords
  • How to fill the 7 backend keyword slots in KDP
  • Why keyword relevance determines your success
  •  How to leverage search engines to do your work
  • And so much more…

The most wonderful part is the AMS Ads tool might be the best kept secret in keyword research and Dale will show you how to get the most out of it.

Are you ready for success?

You’ll love this comprehensive book on keywords, because it’s easy to follow and will teach you what you need to forever master the subject.

Get “Amazon Keywords for Books: How to Use Keywords for Better Discovery on Amazon (The Amazon Self Publisher Book 1) Now!


Author, Dale Roberts




Cat just did and ordered the e-book! I’ll be sharing my review on my blog when I am done reading and on Reedsy, Amazon, and Goodreads as I know all my writer, author, visitor friends will want to grab this book too.

So, who is this amazing author and writer Dale the Self-Publishing Wiz?

Well, we just met on  Reedsy Discovery where we both are listed as authors. It’s a great literary community for readers and writers alike. Dale actually has several published books under his belt to help with publishing, marketing, sales, and much more!

AND?

He is a CAT LOVER like me!

It would be wise to visit him at his fabulous website as he has a wealth of information and resources to help you with your next self-publishing project, seriously! And many Youtube videos as well. https://selfpublishingwithdale.com/


Here a little more about Dale…



ABOUT THE AUTHOR

Dale L. Roberts is an accomplished indie author and host of Self-Publishing with Dale on YouTube. Since 2014, Dale pursued a full-time career in self-publishing books and now shares his experience on his YouTube channel devoted to building a successful self-publishing business. His specialties include book publishing, video production, public speaking, and networking.

Appearing on numerous YouTube channels and podcast interviews, Dale is always looking for ways to reach a broader audience to share the value of self-publishing books. Dale is a fitness author, video content creator, and self-publishing advocate. Voted by Feedspot among the Top 100 websites and Top 50 YouTube channels devoted to self-publishing, Dale has cemented his position as the go-to authority in the indie author community. 

He lives in Columbus, Ohio, with his wife Kelli and cat Izzie.

Self Publishing with Dale Thumbnail

-Dale L. Roberts
Indie Author & YouTube Video Content Creator

P.S. Check out the video and podcast interview link
Book Launchers – 

YouTube for Authors with Self Publishing with Dale


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GUEST Review of “Amazon Keywords for Books: How to Use Keywords for Better Discovery on Amazon (The Amazon Self Publisher Book 1)

is twitch creative worth it

5- STAR Review:

Must read 🏆

KEYWORD: A great guide for self-published authors who want to sell more books! (Courtesy of Reedsy (dot) Com

Although I think I went over my allotted 50 letter backend keyword slots for the one line review, Amazon Keywords for Books: How to Use Keywords for Better Discovery on Amazon – is a great all-in-one guide to help you navigate Amazon’s maze of metadata.

It sounds like weird science, because it is. But Dale takes you through it all, one step at a time, and does it in an informative, detailed way. As a self-published author, I’ve been using and studying keywords for several years now, somewhat thinking I knew most tricks of the trade, but even I picked up some great tidbits!

As you go through the book, if you are anything like me, you will have to stop in some chapters and take notes because there is a lot of significant information you don’t want to miss. Don’t worry though, the book is filled with all kinds of useful links, hints, tips and tricks, that will definitely point you in the right direction with your books.

I like how the book is organized, and how Dale weaves in anecdotes and his own experience to help explain some dryer content. It helps to clarify the message and gives the read an overall less robotic feel. But in reality, trying to understand, and decipher Amazon’s unique method of algorithm manipulation, one would have to dive into a bit of the tediousness of the ones and zeros of search engine optimization.

The best part of the book for me was the inclusion of some of the finer marketing points that seem like common sense, but ultimately, some of us so busy with the craft of creating, sadly forget. Scribbling some ideas down, I set my sights on my own books, giving them a metadata checkup and used the new techniques I learned to boost them up. Time will tell!

Whether you are looking to write a more discoverable description, or stumbling on how to populate the seven backend keyword slots, heck, even trying to create a profitable AMS ad campaign, this book is a great resource to help guide you on your way to sell more books. And let’s be honest, that is what we all want to do!

REVIEWED By Ryan Carriere

Ryan Carriere broke out in 2019 with the bestselling Eternal Stones series and is back with a new sci-fi, time-travelling, cyberpunk dystopia! Assassin Rising: The Alien Gene is the first novella in the series. Book 2 will be out shortly!
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Dale’s Website: https://selfpublishingwithdale.com/index.php/resources-for-self-publishers/
Reedsy: https://reedsy.com/discovery/user/dale-l-roberts

Connect With Dale on Social Media and Get the Latest Updates





Presented By Cat Lyon’s Reading & Writing Den!



Award-Winning Author & Poet Wins a 5-Star Awarded Book Review…PR of “Dark Tides” By Rev. Dr. Kevin T. Coughlin Ph.D.

Catherine Lyon Author/Writer A Writer's Thoughts, Author News, Book Award News, Book Review, Featured Guest, Marketing and More, Updates and More , , , , , ,

Many authors know how special Readers Favorite is when receiving a 5-Star awarded book review from them. They are one of leading book influencers who been around for over 10+yrs sharing their favorite reads. And many celebraties also submmit their books as here https://readersfavorite.com/book-reviews.htm as they share them with Top Publishing Houses, Literary Agents, and Movie Producers!

You can even submimit your book for a free book review.

Author, Kevin Coughlin did and grab a 5-star review and press release for his book of poetry titled; “Dark Tides” and we could not be happier. If you enjoy poetry, this one by Kevin is a must read. But I’ll let you read this book review from RF and let you decided!

**~CAT**

“Dark Tides” by Rev. Dr. Kevin T. Coughlin Ph.D.


For immediate release:

Author’s new book receives a warm literary welcome.

Readers’ Favorite announces the review of the Poetry – General book “Dark Tides” by Rev. Dr. Kevin T. Coughlin Ph.D., currently available at http://www.amazon.com/gp/product/B079D2CCN5.

Readers’ Favorite is one of the largest book review and award contest sites on the Internet. They have earned the respect of renowned publishers like Random House, Simon & Schuster, and Harper Collins, and have received the “Best Websites for Authors” and “Honoring Excellence” awards from the Association of Independent Authors. They are also fully accredited by the BBB (A+ rating), which is a rarity among Book Review and Book Award Contest companies.

“Reviewed By Vincent Dublado for Readers’ Favorite

If poetry benefits our well-being, then we should immerse ourselves in appreciating this age-old art form. Reading Dark Tides: Poetic Reflections of Life by Rev. Dr. Kevin T. Coughlin Ph.D. has a therapeutic feel to it. This fifth collection of poetry delves into human struggles dealing with emotional and mental pain with strong leanings toward the healing power of faith. Reverend Coughlin’s poems have relaxing rhythms that are at times hypnotic.

He writes with emotions that reach out to others who are undergoing similar struggles. The Christian undertones blend well with the imagery as illustrated in one of his poems, “Perched.” Here, the tree is used as the representation of life and death, and that these very same trees are used to make coffins—until a Jewish carpenter has set our souls free.

Our lives are filled with stresses that test our mettle to the limit to see how much we can stand, and sometimes, getting through the day is triumph enough. Art and spirituality are potent forces that can help those with the fewest resources to cope and adjust better to life, and Dark Tides does just that. Rev. Coughlin, however, cautions his readers that his poetry is for educational and informative purposes and not as supplementary material for clinical treatments.

Still, after reading this book, one cannot dispute that the themes of isolation, betrayal, self-revelation, and search for meaning contained herein may help to facilitate the transition into a happier way of life. Whether you are personally spiritual or not, this collection of poetry can give you an idea of perspective and wisdom in dealing with the cross that you bear.”


5-STARS For Dark Tides


You can learn more about Rev. Dr. Kevin T. Coughlin Ph.D. and “Dark Tides” at https://readersfavorite.com/book-review/dark-tides where you can read reviews and the author’s biography, as well as connect with the author directly or through their website and social media pages.

Readers’ Favorite LLC
Media Relations
Louisville, KY 40202
800-RF-REVIEW
support@readersfavorite.com
https://readersfavorite.com

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Creating Some Book Buzz For An International Best Selling Author & His Book “Aiming High” That Hit #1 On Amazon. Meet Darren Prince Who Is Now Listed On Book Buzz (dot) Net …

Catherine Lyon Author/Writer A Writer's Thoughts, Author News, Book Review Post, Featured Guest, Marketing and More, New Book & Author Press Release, News Around The Web, Posts, Updates and More , , , , , , , , , , , ,

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HELLO and WELCOME READERS and FRIENDS,

If you are an avid reader like I am then you must take a visit and find your next read from our amazing friends and the team at Book Buzz! 

You can now find Darren’s best-selling book, e-book, and now offered in audiobook format with Book Buzz! Darren is a popular sought after marketing agent for many icon celeb’s and sports pros and does his job well. Hoe can he Not when his best friend is none other than former ‘LA Laker, Magic Johnson, who also wrote the beautiful forward for Darren’s book. (Banner Courtesy of BookBuzz.net) …

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How Darren Turned his Bottom Into a New Beginning In Life!

Darren shares a story of soaring heights and crawling lows, as chronicled in his book Aiming High: How a Prominent Sports and Celebrity Agent Hit Bottom at the Top. He explains how he held his marketing empire together in spite of being addicted to opioids for 24 years, what led to his recovery, and how he now helps others who have made similar life detours find their way back.

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Magic Johnson - Wikipedia

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Foreword by Earvin “Magic” Johnson

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Earvin “Magic” Johnson Jr. is an American retired professional basketball player and former president of basketball operations of the Los Angeles Lakers of the National Basketball Association (NBA). He played point guard for the Lakers for 13 seasons and founder of The Magic Johnson Foundation.

“Darren and I have worked together for 23+ years. During that time, he has worked 24/7, negotiating memorabilia signings, speaking engagements, appearances, and other services. It was an honor to write the foreword for his book”…(Read more in the book Aiming High)

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Buy Links:


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Today, and through his Aiming High Foundation, Darren has become a sought after speaker on addiction recovery and mental health. He specializes in helping high functioning addicts and at-risk executives to identify and avoid the pitfalls of addiction and he enjoys working with teens helping them build self-esteem and self-worth. Learn more and where to connect with him, now on BOOKBUZZ.NET ~ Creating Book Buzz for Authors!

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Aiming High a must-read By International Best-Selling Author, Darren Prince

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Links To New 5-Star Book Reviews…

May, 30th, 2020~ Amazon Review
May 29th, 2020 ~ Amazon Review
June 7th, 2020 ~ Goodreads Review
June 11th, 2020 ~  Goodreads Review

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IF YOU ARE AN AVID Sports Buff and Enjoy Reading About Amazing Memoirs of Sports Legends? This is the book to read!

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download (1)

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PRESENTED By Lyon Media Services & Book Marketing and Book Buzz!

My Dear Friend Deena Rae Who Runs eBookBuilders Has Released a New Book That All Authors Should Know About…

Catherine Lyon Author/Writer A Writer's Thoughts, Author News, Book Promotion Tips For Authors, Featured Guest, Marketing and More, News Around The Web, Posts , , , , , , ,

068-Stacked-6x9-Books-With-Back-Cover-COVERVAULTDeena

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NEW RELEASE ALERT – By Deena Rae Schoenfeldt – 2020 BOOK Blogger Directory

Book Blogger Directory

 

This Book Blogger Directory lists blog addresses, contact information, where reviews are posted, as well as standard turnaround time and book formats accepted. Indexes list bloggers by accepted genre so you can easily find bloggers amenable to your subject matter.

More than 200 blogs are included, all current as of June 2020. The index lists each genre linked to each blog that accepts books in that category.

 

Here is some information about the book/ebook:

          200+ book review bloggers

          Listing:

·       Contact information

·       Submission Requirements links

·       Fiction and Non-Fiction genres each blog is amendable to reviewing

·       Standard turn-around time for reviews

·       Where the blogger shares reviews

·       What formats of books/ebooks accepted

Table of Contents and blog genre Indexes in print.

Table of Contents and complete index, separated by genre/sub-genre, with each blog accepting linked back to their section within the ebook.

          Introductory ebook pricing $3.99 until 07.17.2020, regular price $4.99

          #1 New Release in Literary Criticism Reference

Amazon: https://smarturl.it/BBD2020

          iTunes, B&N, Kobo, etc. – https://books2read.com/BkBlog2020
         (only available until 07.17.2020) So Hurry and Grab Yours Now!

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About The Author ~ Deena Rae Schoenfeldt of eBookBuilders.com

Deena Rae Schoenfeldt
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Deena Rae was born and raised in Texas — home of bluebonnets, boots, beef, and big hair — into a family that was in the printing and publishing industries. Her father was a computer programmer for major newspapers when the equipment took up whole rooms and her mother has been a publisher for almost 30 years — trying, unsuccessfully, to bring her into the family business.

She was happily living her life, having three third-generation genetically perfected super-nerds herself, but then through a series of events (unfortunate and fortunate), she officially joined The Book Connection — her mother’s publishing and packaging company — as the Digital Director, to create the e-publishing division in 2011. Her computer skills, willingness to help authors, love of literature, no-nonsense attitude, and quick wit have helped shepherd many authors through the maze of digital publishing.

Through her work with E-BookBuilders, Deena Rae has been able to meet authors and writers from all over the world and in every genre imaginable. She has a biting wit, obscure sense of humor, awareness of the absurd, and a love of literature all which led to the creation of Bluebonnets, Bagpipes, and Books, the NSFW publishing discussion podcast she produced and hosted with Janet Wrenn and Peter Burnett.

Her no-nonsense attitude made for some hilarious discussions and plenty of “Oh my God, did she really just say that?” moments. That podcast led to the audio/video podcasts for Badass Book Society – Badass Books & Booze as well as Badass Pub. Sometimes it is as if there is no filter between her brain and her mouth. But if she likes you she tries to be nice — sometimes.

You can find her most hours of every day attached to her computer either researching, coding e-books or flowing print books for her fabulous friends/clients or chasing after the ‘world-famous’ Wee Bossy Baby who is now Wee Bossy Tyrant-In-Training.

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IG-Feed3BBD

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Visit and Connect With Deena Rae
of E-BookBuilders.com Below!

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