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Marketing and More

Authors, Meet Shawn and R.J. From Book Marketing Tools. A Must Website for Authors.

Catherine Lyon Author/Writer Book Promotion Tips For Authors, Featured Guest, Marketing and More, Posts , , , ,

Ok authors, do you know about Book Marketing Tools?
They are a must for all authors to go join free and sign up for their newsletter. Why?
Because it has fantastic book marketing article like this one I am about to share.

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Book Marketing Tools

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Now I have known these two guys of ‘Book Marketing Tools’ for a couple years now. Shawn and R.J. have even invited me on a regular basis to write articles and share some the “magic” of book promotions with their readers. Well, they actually invite many to write articles to share on their site as they both have “Big Hearts” and genuinely care about helping authors succeed in selling and promoting their books and teaching them how to do it.

They also have many excellent tools to help authors in submitting their books on many book sites. Like the E-book submission tool. Fill out one form and your e-book gets listed on a big amount of book promo sites. Now that is a time saver!!

So, if you haven’t yet visited and signed up for their newsletter, I highly recommend you do so today right here Book Marketing Tools.  Now let’s see what they have to share with us today about book reviews. Enjoy!


Authors, we hope your week has gotten off to a positive start!

Recently, self-published author Jennifer-Crystal Johnson wrote a guest blog post for Book Marketing Tools entitled “How to Handle Negative Book Reviews.” In her piece, she really cut to the core of what it feels like to receive a negative review for something that you’ve spent so much time and effort creating. It sucks! But the way you handle negative reviews can set the stage for some real, significant growth as a self-published author.

But what about positive reviews?

Should you just take them for granted?

What, if anything, should you do to maximize your favorable book reviews?

As it turns out, not all authors know how to handle good reviews. Thankfully, if you’re a writer who isn’t sure what to do when the raves start coming in for your latest book, we have some great tips!

3 Tips for Maximizing Your Positive Book Reviews

Tip #1 — Be Grateful!

Whenever possible, reach out to your positive reviewers to say, “thanks,” whether they are friends, family members or complete strangers who stumbled across your book.

As a self-published author, you are running a business. And business is all about relationships. The more you can cultivate positive relationships with people who love your books, the more successful you’ll be in your career as an author.

To write a review takes time and thoughtfulness, so if you’re getting good reviews of your work, it means that people are really connecting with your writing. As an author, there really isn’t a better feeling, so be sure to show your appreciation!

Tip #2 — Start a Collection

Chances are, if you get one good review, you’ll probably get several. Keep a list of your good reviews so you can link to them, post them on your author website or pull quotes from them.

A selection of positive reviews can also be the subject of a “What Readers Are Saying” email to the people on your list.

It’s also good to have easy access to your positive reviews for those times when you’re not feeling so hot about your ability to put words on the page — who doesn’t need a confidence boost from time to time?

Tip #3 — Reflect on What You’re Doing Right

You probably have a pretty strong sense of your strengths as an author, but good reviews can reveal some things about your writing that you may not have even considered. Negative reviews can challenge you to face your flaws, but good reviews can uncover hidden strengths that you can cultivate for your future writings.

For example, maybe you’ve never thought of yourself as a gifted dialogue writer — perhaps your focus has been on plot and narrative — so when reviews appear that show appreciation for the ways in which your characters speak, it’s a chance to take notice of a talent you might not have known you have!

Good reviews give you the opportunity to reflect on and respond to the aspects of your books that really resonate with readers, which can only help you grow as you continue your journey as a self-published author.

Self-Publishing in the News: How an Airline Changed One Indie Author’s Life

If you’re a self-published author, you’ve got to be open to opportunities no matter where they might come from. And you need to be able to think outside of the box when it comes to getting your books in the hands of readers.

Indie author Stephen Holmes created The Great Hot Air Balloon Adventure as a bedtime story for his daughters. When one of his children suggested that he publish the story and turn it into a book, he realized he had the opportunity to do something special.

The amazing part of the story is that Holmes — on a whim — decided that he might have a shot at making some new fans by sending the book to Virgin Atlantic Airlines. Well, the right people at the airline loved the book, and they promptly ordered 2,000 copies to be given away during night flights to parents and their children.

In addition to the initial order, Holmes is sure to make many more new fans!

One important takeaway: because Holmes wrote and published the book himself, he was able to get the ball rolling and catch the interest of the airline in a matter of days! Would this be possible in the traditional publishing world? Maybe, but it doesn’t seem likely.

Check out the full story on The Guardian website!

Have a wonderful week, authors!

-Shawn & R.J. from Book Marketing Tools
http://bookmarketingtools.com

“Lyon Book and Social Media Promotions”  *Cat*

John White Is Back! CMO & Founder of Social Marketing Solutions Guest Post.

Catherine Lyon Author/Writer Featured Guest, Featured Guest Writer, Marketing and More , , , , , ,

Is Your Company’s Social Media Expert Really an Expert? Here’s How to Know? By John White

 

 

 


( Credit Image: Getty)

.“So, You hired a social media expert for your business. But how do you know you hired the right one?”

It would seem that there are a lot of “social media experts” out there today.Social media arose quickly as a prominent way for businesses to showcase their brand. Anytime, a product or service enters into the marketplace quickly there are opportunists that move into space and become largely self-proclaimed experts. Hence, the rise of the social media expert.Just last week I had a college senior reach out to me over email about working at my social media marketing agency, Social Marketing Solutions. When I checked this person’s LinkedIn profile, there was no profile picture and it looked like it had been pieced together in between games of beer pong. Yet, when I scrolled down there it was, social media was listed as a skill.

Don’t get me wrong, there are plenty of true experts within social media marketing. Many of whom I’ve met, been mentored by, and had the pleasure of seeing their work up close. These are the true experts that let their work speak for itself and their reputation as a guru spreads organically.

I’ve also come across my fair share of pretenders or self-proclaimed social media experts. These people talk a big game about their social media prowess but don’t back it up with results.

The problem is many entrepreneurs are unfamiliar with using social media as a marketing tool for their business. So, they may not be able to tell the difference between a true social media expert and someone who is hoping to fake it until they make it.

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Can’t we just hire an intern for that?

Whether your company is going to hire someone or bring on an agency to do your social media, there are specific things to consider to make sure your social media expert is indeed an expert that can deliver results for your business.

What were they doing before becoming a “social media expert?”

It has been my experience that the best social media marketers have a background in something related to marketing or business development. People without it, have a harder time understanding ROI. They may not have the analytical skills needed to monitor the metrics that directly affect the company’s bottom line.

If you’re hiring them to support social media campaigns in a B2B environment and they don’t have B2B experience, it should raise a concern no matter how great that person claims to be at social media.

Check their personal pages for signs of influence

I’m always surprised by how many companies don’t actually do research into the person or agency’s social media pages. If your company is hiring someone to manage your Twitter account, and that person hasn’t tweeted in a month and only has 200 followers. Here are some red flags:

  • Their posts have low engagement levels. If they have low engagement on their posts, how will it be different for the posts they do for your company?
  • They don’t have many followers. If you are hiring them to grow your community and they don’t have one themselves, it should be a big warning sign.
  • They don’t have any recommendations on LinkedIn from clients for the services you are hiring them for.
  • They have a ton of Twitter followers but when you click on to see who is following them, they have a lot followers that are egg heads (no profile pic). This is a sign that they have bought their followers. They may lack the skills needed to create an authentic online community.

What do their client’s pages look like?

Also, ask to see examples of their client’s social pages. If they have examples of clients either in your industry or a parallel industry it is even better.

Read Their blog:

“Chances are if you are hiring a social media manager, they will also be doing some content creation for your company as well. Make sure to read their blog posts and get examples of content they’ve written for clients. Ask about where they’ve been published beyond their personal blog and where their clients have been published.”

Content marketing is not a fad and has disrupted the advertising world in a big way over the past few years. Your social media expert must be able to create compelling content that gets read.

Companies know that they must have a social media expert on hand within their marketing department to compete in today’s market. However, clearly, not all social media experts are created the same. The person or vendor you hire will make or break your company’s online presence  .  .  .

 

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John White is the CMO and founder of Social Marketing Solutions. He is also a brand ambassador for Bebee (a startup social media site based on affinity networking with 10.5 million global users). White writes at the crossroads of social media, entrepreneurialism, startups, and marketing. Last year, he completed his MBA in marketing. White lives with his wife and two daughters in Fort Collins, Colorado.

 

PUBLISHED ON: June 23, 2016,  Written by John White of  Social Marketing Solutions  … Follow John on Twitter

 

Presented By “Lyon Book & Social Media Promotions” 

 

 

 

My Guest Today is PR Expert Marsha Friedman.

Catherine Lyon Author/Writer Book Promotion Tips For Authors, Featured Guest, Marketing and More, Posts , , , , , , ,

I am excited and honored to have my good friend back, PR Expert Marsha Friedman from “The PR Insider.”  Marsha is CEO of http://emsincorporated.com/about-emsi/, an award-winning, top national public relations agency; EMSI has been delivering highly specialized publicity campaigns for over two decades. “Our specialty is creating angles we know the media will want to cover and will obtain quality media exposure for our clients.”  Marsha is a lot like me, as she enjoys helping others by sharing many Social Media tips and advice through her awesome newsletter which I get each week, and highly suggest all authors do on when you visit her website.

She happened to share a couple of articles this past week that I felt needed to be shared as it stress’ the importance of media and social media as part of your book promoting platform or brand. Since I book promote throughout social media, because as we all know, many authors can not afford to hire a PR Firm. So let’s see what advice Marsha has for us today  …

Marsha Friedman


Join Our Mailing List

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* When Media Opportunities Knock, Swing Your Door Wide Open! *

One piece of PR advice that I have shared with clients over the years is that they need to take advantage of every media opportunity they possibly can no matter how big or small.

Why? Because the media follow the media – or in more generic terms, one thing leads to another!

Here’s what I mean: Members of the media routinely check what topics other members of the media are reporting about and who they are using as sources. If they see that some other media outlet has made use of your expertise, they are more likely to view you as credible and someone they might want to turn to as an authority on your subject.

Just within the last week we experienced a terrific example of this phenomenon when one of our EMSI clients wrote an opinion piece we got published in the New York Daily News.

After the piece appeared, our client was sitting down to dinner with his wife when his cell phone rang.

On the line was someone from MSNBC, calling to check on whether he might be available to be interviewed for the network’s “Last Word with Lawrence O’Donnell” show.

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The reason he made their list of potential guests: Someone at MSNBC had seen that New York Daily News article. One thing had led to another!

So with that in mind, what are some steps you can take to improve the chances of getting the media to follow the media that’s following you? Here are a few:

  • Be prepared to say “Yes!” to interview requests. You’re right! I’m back to the advice I opened this piece with, but it’s an important bit of advice. The first step for a good publicity campaign is to get on the playing field. If you aren’t in the game, then nothing is going to happen. In my experience, the people who have some of the best publicity campaigns are those willing to snatch every opportunity that arises, from the local weekly newspaper to major broadcast operations. Momentum can’t build if you don’t get the ball rolling and keep it rolling.
  • Be willing to step outside your core message. Often, much to our frustration, clients turn down media interview requests because they don’t see the reporter’s angle as the right fit for them. These clients have specific messages they want to push, and though they are qualified to discuss the topic the reporter is calling about, they view doing so as getting “off message” or being outside their comfort zone. So they pass. I think that’s a mistake. Not only do they miss out on another opportunity to get their name out there, but with a little skill they can steer the interview toward what it is they really want to say.
  • Link your topic to current events. This one might be the most important of all! At EMSI, we regularly follow what’s happening in the news to see if we can tie a client’s message to something that’s trending. Is there a change in Social Security that a financial planner could discuss? Is there new medical research that a doctor could weigh in on? You can do this too by following Google Trends or other online resources that will keep you abreast of what everyone is talking about. Then you can pitch yourself to the media using a breaking news angle. One major reason our client drew the attention of MSNBC is because his New York Daily News article connected his message about branding to the current presidential election.


Another thing worth keeping in mind is you need to stay persistent in your efforts and not expect quick results. Unless you happen to be incredibly lucky, one article is unlikely to do the trick. The more you take advantage of opportunities, the more your name is out there and the better the odds that the larger media operations will take notice.

Of course, when that happens, you better be ready! Media opportunities don’t knock every day  ….


“Now here is the other article I feel is very important to all authors when out promoting your books. Social Media is a great place to be and Marsha tells us WHY.”

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* The Key Ingredients To Developing A Social Media Strategy *

It’s hardly a secret that, if you’re promoting a brand like let’s say books, a great tool at your disposal is all the social media sites that have sprung up over the last several years and continue to flourish, such as Facebook, Twitter, LinkedIn, Google+, and others.

But, as I hope everyone also knows by now, it’s easy – much too easy – to make brand-damaging mistakes on social media if you’re not careful. Big mistakes!

In fact, if your aim is to promote your brand successfully, you shouldn’t even attempt social media without a carefully planned strategy. The willy-nilly approach won’t do it, and you even could end up in worse shape than before you started.

So how does someone go about developing a social media strategy that works?

Glad you asked!

To answer the question, as I often do in such circumstances, I turned to one of the team members here at EMSI for assistance. In this case, it was Jay York, our senior social media strategist, who understands the nuances of social media and how to make the best use of social media’s advantages while avoiding the disadvantages.

Jay says these four steps are critical as you develop your social media strategy:

  • Identify your target audience. It’s important to decide just who it is you are trying to reach because that will affect the subsequent steps in your strategy. For example, knowing the likes and needs of your target audience will help determine the type of content you share on social media. If you sell a pricey item for teenagers, for instance, your target audience might actually be their parents who have the money and the final say on purchasing decisions.
  • Choose the social media platforms you’ll use. Each social media platform appeals to a difference type of audience, though there definitely is overlap. Each attracts niche audiences that may or may not be useful to your brand. For example, Instagram might not be the right choice for you unless you’re promoting a lifestyle product to Millennials and Generation Xers. If you are in search of Baby Boomers, Facebook would be a good place to look because that’s far and away their favorite social media platform.

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  • Solidify your content strategy. Once you know your target audience and the platforms you will use to reach them, it’s time to focus on your content. You want to develop a stream of content that will be relevant and valuable to the right individuals through the right channels. Here’s where it’s important to remember that each social media platform has different ways of handling and displaying content. It’s not a one-size-fits-all approach. Twitter puts a limit on the number of characters you can use, yet there are still ways to get across a timely, interesting and valuable message. Facebook allows room for more detailed messages. Regardless of the platform, variety is important. Don’t just post links, for example. Your content should be a mixture of links, images, videos, and articles.
  • Define how you’ll network. Once your social media strategy is in place, you’ll want to attract and increase your following. Determining how and when you’ll do that is important. Will you follow like-minded people in an effort to get them to follow you back, or will you let your content do the talking to attract new followers? With Facebook, perhaps you would want to consider purchasing social media advertisements to help keep your momentum going.

    Finally, Jay emphasizes that consistency is incredibly important. You can’t post on social media once a week or once every two weeks and expect followers to start multiplying as if by magic.

    It simply won’t happen!

    Your social media platforms need tender, daily care, because once you’ve grabbed your audience’s attention, you don’t want to lose it. That doesn’t mean cluttering their news feed with an avalanche of posts, but it does mean checking in regularly to remind your followers of what you have to offer and that you’ll be there when they need you.

    Strategically yours!

    Marsha!

    You can connect with Marsha on Social Media to stay up to date on more PR Insider Tips and Advice below:

    Website at EMSI: emsincorporated.com
    Facebook
    LinkedIn
    Follow on Twitter

“5 On-Page SEO Tips” ~ Guest Article By Mike Dane of TruConversion

Catherine Lyon Author/Writer Featured Guest, Marketing and More , , ,

Hello and Welcome Friends,

 

 

We have a new guest article today by Mike Dane of TruConversion. He is going to teach us how to higher our SEO ranking for our websites and blogs. I enjoy having Mike as my featured guest as I, and everyone who visits learns so much from his topics and articles. We all can use more traffic and visitors to sites, right? So let’s get to it!

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(Mike Dane PR Manager of TruConversion)



5 On-Page SEO Techniques That’ll Boost Your Rankings

 

Ranking his website on the first page of a search engine is every site owner’s dream. But it’s no child’s play, for sure. Lots of techniques need to be embraced. It should also include loads of hard work and proper planning.


‘When you have a website, all you want from it is regular traffic. And for that, your website needs to rank high on certain keywords. This is where search engine optimization (SEO) becomes relevant. Despite fears of SEO being dead, it is still very much alive and can help you do good business. All you need to do is make your website speak the search engine’s language. And once you do that with the help of effective SEO, you can see your website climb ranks in the search engine results.’

 

On-page SEO versus Off-page SEO

 

When it comes to optimizing your website for the search engine, you can have multiple options. You can either go for on-page or off-page SEO.

As the name suggests, on-page SEO involves all the tasks that you should perform on your website to make it rank high on the search engine results. Off-page SEO, on the other hand, refers to the activities that you have to do on websites other than your own to help your site garner a great rank on the search engine results.

While both are extremely important for the performance of a website, on-page SEO appears to be more popular and offers results within a shorter time. However, to get the best results, you have to embrace the right methods.


You can create an SEO checklist to ensure that the optimization of your website is done in a perfect manner. Some of the most important components to be included in the on-page SEO checklist include:

*Keywords in title, permalink, and first paragraph of the blog

Optimizing alt tag of an image with the keyword

Bold and italicized important keywords

Outbound link to relevant sites and inbound links to other articles on your own site

Inclusion of multimedia, such as video and images, along with text*

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However, you’ll have to perform detailed SEO on the website for getting the best results. To start with, you will have to ensure that the content that you’re sharing on your website is unique. Remember, no duplicate content is allowed. So, if there’s any duplicate content anywhere on the website, it can have a negative impact on your website. So, you might find your site go down in the search engine result pages (SERPs). Moreover, the URLs should also not be duplicate. Otherwise, it might confuse the search engine bots and prevent your website from ranking high on the webpage.

So, where should you start? How can you perform the best on-page SEO?

Here’s a quick look at some of the most popular and result oriented on-page SEO techniques, which can help you take your site to the top of the search engine result pages within a short time.

*Focus on creating the title of the blog

Include various types of content

Ensure that the site is user-friendly

Check meta tags, meta keywords, and headlines

Perform internal linking in the blog*

Focus On The Blog Title

Planning to do on-page SEO for your website? Integrate a blog on the site. The blog posts play an extremely important role in ensuring that lots of visitors land on your website. But for this, you’ll have to ensure that they are properly optimized for the search engine.

How can you do that?

To start with, concentrate on the title of the blog post. It’s extremely important to include keywords in the title tag.
And these keywords should be placed towards the beginning of the title tag. However, you’ll have to ensure that no keyword is repeated in the title of the blog.

While writing a blog title, you might wonder what the right size for it should be. It’s wise to follow the best practices for title creation. You should keep the title within 65 characters, including the spaces, for the best performance.


Create Diversified Content

Yes, diversified content – that’s what your site needs if you are looking to perform on-page SEO to attract the attention of your visitors. Because that’s what the search engines want.

So, what is diversified content?

 

It refers to content, which is not limited to text. It should contain text as well as images and videos. Besides, it can also include graphs and graphics, audio, and other multimedia content. So, you should not keep the content of the site limited to chunks of text, but make them as attractive as possible to grab the attention of the readers.

The primary object is the make the website more engaging so that people spend more time there. This is going to reduce the bounce rate and help the SEO perspective of your website.

This is also going to help your site in another way. If you include several optimized images and videos, you can expect visitors from image search and video search results.

Make the Website User-Friendly
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Who is your target audience of your website?

This is a question that you should always ask when you are designing your website. That’s because the target audience should be your focus while creating the website. Remember, the more user-friendly your website is, the better it is going to perform in terms of on-page SEO.

So, how can you improve the user experience for your website?

The best way is to ensure a better user experience is to focus on the navigation of your website. In addition to making the website attractive, you should also ensure that when a visitor lands on your website, he should be able to move from one page to another with ease. The visitor should also find a way out from any page of your website to the other pages. This will stop him from leaving the website after going through a page. Moreover, the internal linking will also take the visitor from one blog post to another, thus preventing him from leaving the site.

The keywords and meta tags of your blog post play an extremely important role in enhancing the on-page SEO of your website. The meta tags include the meta keywords as well as the meta description. You need to write a meta description, which summarizes your blog post. However, it should not excess 160 characters, including the spaces. These meta descriptions should be written in clear and comprehensible English, which should help to increase the number of clicks on the blog post. However, meta keywords are not preferred in every search engine. While quite a few of the search engine impose importance on these meta keywords, Google does not. This video expresses it.

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The heading structure of the website should also follow a proper pattern, which is recognized by the search engines. The title of the page should be properly formatted with headings or H1 titles, sub-headings or H2 titles, and so on.

The heading structure of the website should also follow a proper pattern, which is recognized by the search engines. The title of the page should be properly formatted with headings or H1 titles, sub-headings or H2 titles, and so on.
Must Link Different Parts of the Site in the Blog.

If you are looking to perform the on-page SEO of your website, then it’s a must for you to concentrate on linking. When you are doing off-page SEO, you can link the content shared on your website’s blog on various other platforms. For example, you can share the links on social media platforms, in content shared on other blogs, and so on. This will increase the back links to your website. This, no doubt, is extremely important for your website’s SEO. But you should also be performing internal linking, which is an integral part of on-site SEO.

So, what is internal linking?

While performing on-page SEO, you’ll have to link the content with other write-ups already shared on your blog. While you are creating new content for your blog, you should check whether any part of the new write-up is similar to the ones, which have been already shared on the blog of your website. This will provide you with multiple benefits. Internal linking helps:
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*to keep the visitor on the website for a longer time and reduce bounce rate.

to ease the navigation of your website.

to distribute page authority throughout the website.

to improve the indexing of the page by the search engine.*

So, the process of internal linking will help to make the readers go from one page of the site to another. This is going to reduce the bounce rate of the site significantly, which, in turn, will help the site to rank high on the search engine result pages.

Conclusion

Doing the SEO for your website is a must. However, it’s not as easy as it sounds. A lot of websites these days are not properly optimized for the search engines. And when it comes to on-page SEO, many of the websites do it quite wrong. But, at times, you don’t even need off-page SEO if you can perform its on-page counterparts in a proper way. Because it can help you get maximum traffic. And all you need to do for it is embrace these steps, which can help your website rank high in the results for the keyword searches.

Guest Article Share~’Beware of These 5 Social Media Mistakes.

Catherine Lyon Author/Writer Book Promotion Tips For Authors, Featured Guest, Marketing and More, Posts , , , , ,

Hello and Welcome Readers, Authors, and Writers,

“I always enjoy sharing helpful articles I come across about book promoting and social media. And my dear friend Marsha Friedman from The PR Insider of  EMSI Public Relations always has fantastic tips and advice on how to use social media to our advantage.

I also teach my authors I book promote for just how important social media is to promote their books through. It is about engagement when using social media.
Building a following also builds your readership. Here is what Marsha suggests to us about social media.”

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Don’t Make This 5 Social Media Mistakes

Social media sites have become a powerful way to market your brand, but anyone who follows the news is aware they present pitfalls as well.

Companies end up apologizing over ill-advised tweets. Individuals create controversy with Facebook posts they thought were innocuous – or perhaps knew would be controversial but didn’t anticipate just how controversial.

If you’re like me, you probably have more than enough headaches without adding a social media blunder to the list! So to help you avoid some of the more common mistakes that businesses and individuals make, I asked EMSI’s social media team to chime in.

Here’s how they say many people go astray:

  • Treating every platform the same. Social media sites are different and you need to approach them differently. Facebook, for example, is the most consumer-friendly and the first place most people go, whether they want to share photos of their grandchildren or learn what others have to say about their experiences with a business. LinkedIn is better for business and professional purposes. Twitter, with its character limit on messages, is the high-speed, information-now site. It’s a great place to check news updates. You also can get away with posting more often here than you can on other sites.

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  • Posting too frequently – or not frequently enough. You want a happy balance here. Some people flood their followers with Facebook posts. It becomes too much of a good thing and your followers’ eyes glaze over as they scroll quickly past your latest post – perhaps thinking, “Oh, no! Not him or her again!” On the other hand, out of sight is out of mind. If you rarely post, then your followers forget about you – and that’s not good either.

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  • Failing to use hashtags. When you are on Twitter or Instagram, you are trying to become part of the conversation. The hashtag allows more people to see your contributions to that conversation. For example, if you were on Twitter and tweeted something without a hashtag, only your followers would see it. (Unless, of course, they re-tweeted it to their followers.) But if you use a hashtag, any number of people could end up being exposed to what you have to say.

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  • Using poor spelling or incorrect grammar. I don’t want to become the Punctuation Police here, but it’s important to project a professional image. Misspelled words and problems with subject/verb agreement create the opposite effect. That means you need to remember what Mrs. Schubert taught you back in your high school English class. If you are unsure about a word’s spelling or the grammar in a particular sentence, look it up. Your computer can help some here, but don’t let those computerized spelling and grammar checks become a crutch. They don’t catch everything. For example, they will skip right past it if you use “their” when you should have used “there.”

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  • Posting offensive or inappropriate material. You can ruin years of goodwill in an instant if your social media sites are used to post something that many people find offensive. You would think that’s easy enough to avoid. But not necessarily. Sometimes it might not be clear to you that a particular post or tweet could strike people the wrong way, so be careful out there. Here’s an example where a careless moment resulted in social media backlash. During this year’s Oscars, Total Beauty, an online publication, tweeted how delighted it was to learn that Oprah Winfrey has tattoos. Just one problem. The woman in the Oscar photo accompanying the tweet was Whoopi Goldberg, not Oprah Winfrey. Critics pounced on the publication, and some mocked the mistake by posting their own tweets mixing up white celebrities. Total Beauty apologized.

Ouch! Yes, there are potential downsides if you’re not careful about what you’re doing. But such blunders aside, social media is a powerhouse marketing tool.

That’s why I maintain that the biggest social media mistake – by far – is not to be on social media at all. Go visit The PR Insider Marsha Friedman Today for more tips!

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Marsha Friedman

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About Marsha Friedman
Marsha Friedman launched EMS Incorporated in 1990. Her firm represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports, and entertainment. She consults individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity.

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Here Is A Great Way To Enhance Your Free or Low-Cost Book Promotion

Catherine Lyon Author/Writer Book Promotion Tips For Authors, Marketing and More, Posts , , , , , ,

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“Spring is in the air and authors are running free, .99 cent, or low-cost book promotion!  Then how about enhancing your promotion with low-cost book ad’s in conjunction with your promo to have a Successful Campaign?” Here’s How!

It is easy to run a special book promo or lower the price of your Kindle E-book and go for it! But you may want to do a couple more things to make it even better. Here are just a few of my trade secrets to having a fun and successful book promotion.

First, once you settle on a lower price for your e-book and the date? Give yourself a week out before running your promo and visit Reading Deals to add a low-cost book ad to run along with it.  Here is a little about what they have to offer:

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Reading Deals

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They have two to choose from. Just fill out the one you’d like and ready to go!
http://readingdeals.com/submit-ebook  (E-book promo price has to be $2.99 or under, so read the guidelines please.) They email to thousands of readers and share throughout social media and their huge following. They are a part of my good friends Jason & RJ of Book Marketing Tools   who I write some articles for when invited.

Free Submission – All authors and publishers can submit their books to be considered on the dates of their book promo. These submissions are not guaranteed, but we will consider each book that is submitted. See our editorial guidelines for more information.

Guaranteed Submission – For a small fee, you can ensure that your book will be featured on ReadingDeals.com and sent to our e-mail list. This way, you know that your book will reach readers in your chosen genre! This is subject to approval and if your book is not approved, you will receive a refund.

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Now, if you like reaching out to Facebook readers, and FB reader groups and Twitter readers? Then visit my good friend  Gary.O.Jones on Readers Gazette Book World and add a low-cost book ad campaign to go along with your special priced book promo. I use them all the time for my book and many of my clients when we run a fabulous book promotion. Here is where you start, as they offer just more than books. They have games, books, puzzles, articles, a blog and more going on there! They will share your promo on Twitter and Facebook with ease and watch your promo SOAR …
Authors Start Here With Your Facebook & One Easy Step!

JOIN TODAY!

Free Membership,

Hi Please sign in to Facebook, this part of the website needs a Facebook id
If you don’t want to sign in that’s fine, you are free to explore the rest of the site!
*Gary* login with facebook.

Just read the page for the info on all they offer for your book ad and you will see Awesome Results along with your Book or E-book promo!

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Now I know I had just had a guest article about “The Real Deal about the $.99 cent Book Promotion” last week. And even though it seemed a bit negative? There are many reasons why authors run special lower priced or free e-book promotions. It may be that they want more book reviews on Amazon to up their rankings, or maybe wanting to get a new book release up into the Top 25 or even #1 to reach Best Seller status on Amazon and not just for more Sales.

One more important tip! Make sure authors you go Create Event Page for your book promotion to invite all your FB readers & friends. Then go on Goodreads and do the same to increase the awareness of your promotion!

So, what ever the reason authors? Take my tips and advice above and just have a Successful and Fun Book Promotion!

Author and Book Promoter, Catherine Townsend-Lyon
“Lyon Book & Social Media Promotions”