Authors? How Do You Build a Brand and Media Presence and Look Good Online? Read This Guest Article and Learn How!

How to Build a Brand Presence and Look Better Online.

BY: My Friends of Strong Social …

Building a better brand presence and looking better online overall is no easy task. In fact, is one of the first challenges everyone encounters when they start a new business. Sure, you create accounts on all the relevant social networks you can think of, but how do you take the next step?

How do you build a strong brand presence on social media and how can you make it look even better? With all the competition out there and all that “social media noise”, it’s not going to be an easy process, but here are a few tips that will help you achieve your goals.

1. Make sure you have a great website.

You can’t build a better social media brand presence without a plan in mind, and you can’t build an effective plan without taking into account the importance of having a great website. Sure, “great” may seem like a pretty vague and generic term, but there are actually quite a few must-have factors that make a website to be indeed great.

Make sure that your website has been designed based on all the latest trends, without neglecting UX & UI, and try to make it as SEO friendly as possible with the content that will be posted there. Remember, your website is the window to your business so don’t forget to keep it clean and to the point.

After implementing this initial step, you will be able to establish your brand voice and better communicate with your audience on your own platform (your website) and on social media, thus making you look better by being more connected with your current clients and future possible customers.

2. Make sure that you are on the big 3 social networks – Twitter, Facebook, Instagram.

If you want to reach a larger audience, it is imperative to build a social media presence. It helps you reach out to people that don’t know you, your business and your website. It’s also the best way to send out updates to your entire target audience.

Twitter, Facebook, and Instagram are definite must-haves for any business that wants to survive in the digital age. This is already well too established as a general condition for getting your products and services known around the world with fractions of the costs of traditional advertisement. These three social networks will raise awareness about your brand and it will make people engage with your company faster and much more efficient.

However, using social media tools does not imply that you should not be present on your accounts as much as possible to engage with your audience in real time. Answering fast and honest is always better than answering late and impersonal through a generic website reply.

3. Create lots of blog content and use it effectively.

Write, write and then write some more. If you have reached this stage, this means that you already have a functional website online and you are present on all the important social networks: Twitter, Facebook, and Instagram. So, what do you do next?

Simple. You start by sharing your content throughout your social media, thus making your brand known throughout your audience. Share content that is relevant to each target group in part and you will quickly see the engagement rate with your brand increasing. Just don’t forget to write good blog content which appeals to people interested in your area of expertise, in your industry and, last but not least, in your products, services, and your brand. A good series of blog content goes a long way.

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4. Engage with your followers with exceptional content

This step is probably the most important one if you want to build a strong brand presence and look better online. People want to be noticed and they want to relate to the brand they interact with.

A great website with good blog content and a strong social media following could become worthless if the brand does not interact with its fans and followers. People want to be noticed and they want to be heard. If they comment, engage with them. Answer their questions. Ask questions yourself. See what their needs are and try to get as much productive feedback as possible.

Listen to your audience and adapt your brand to answer as many of their needs as possible. Engage, engage and then engage some more!

Be sure to take into account all these tips if you want to build a stronger, more effective, and not to mention prettier brand on social media. If you’re interested in learning more, check out our website at Strong Social …

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How Do Authors Handle Publicity In a Spiritual Way and Not Sound Like Bragging? Tony Gives Us a Sample.

Revealing Voices

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Sharing Some Delight in Disorder

Since my book was published, I’ve not done much to get the word out. As a result, I haven’t sold many copies. People who have read it tell me what a difference it has made in their lives, but I have not followed up on this and reached out to others.

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“I have a hard time walking the fine line between bragging about myself and celebrating what God is doing in my life.”

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Lately, I have come to accept the importance of the mission God has called me to carry out. There are so many people impacted by mental illness who are in desperate need of saving faith. As the body of Christ, it’s our delightful duty to show compassion for hurting souls.

The emotional anguish caused by brain diseases like schizophrenia, bipolar disorder, and major depression, is as real and agonizing as any bodily pain caused by a physical illness. I know this. First hand. I also know the grace of God that provides a measure of healing in this life and the hope of healing in the next.

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“It’s time to take my bushel off God’s light in me, even if I reveal the flaws I so want to hide.”

So this weekend, I posted this message on Facebook:

For almost twenty years, I served as a pastor with bipolar disorder. I have journeyed with this illness from manic (even psychotic) peaks to dark valleys of despair. At both extremes, I have flirted with death—coming very close to ending my life and doing great damage to those around me. .

Countless times, when I have been driven to the edge of a cliff, God has rescued me and set me on level ground. Why would God do this? Because God delights in me even in disorder. Delight is first an expression of God’s love for us. Since God delights in us, we have a “delightful duty” to share in God’s joy.

The media often portray the terrible extremes where untreated mental illness leads to horrific homicide or shameful suicide. What is missing is a compassionate portrayal of all the rest of us who struggle to survive and be faithful. Delight in Disorder reveals the beautiful grace of God that flows into grateful living if you have a mental illness and greater understanding if you want to love another who does.

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60 people have shared the message. I’ve sold more books in 24 hours than Amazon has sold for me in 48 months.

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“But the most powerful response was from one who didn’t buy a book or share the post. It was a desperate plea.”

 

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Me:   D., thank you for reaching out and being open about you suicidal thoughts. It’s important that you get help. Please message me.
D:   I am a daily survivor I do it for my kids I’ve tried suicide and failed. My sister has committed suicide it runs in my family my mother attempted when I was a kid
Me:  D., do you have a plan to kill yourself?  When you say you have suicidal thoughts, Denny, what do you mean? I’m praying for you, brother.
D:  No. I’ve planned but never went thru with is. I got two biological and one step son. I work daily sometimes I feel like I’m better off dead but my kids bring me back from reality
Me:  Well, I’m very glad you’ve found a reason to live. Your kids love and need you, for sure.
D:  I’m reminded every day I’m needed if not for anyone else then my two biological kids.
Me:  Amen to that!
D: Thanks man I need someone to talk to sometime. Thanks for even taking the time out to talk with me
Me: Message me anytime, D.. I can’t promise I will always be available. But when I am, I’ll respond.
D:  Ty really means a lot. I deal with it everyday. So I’m sure if I need someone to talk to I’ll reach out. No-one in my life understands. So it’s hard when no one understand and it makes me feel a lot different
Me:  I get that, brother.

 

Maybe you have a D. in your life. Maybe you are D. If so, get professional psychiatric and therapeutic help. And, consider Delight in Disorder to find spiritual support you will need to face difficult days ahead.

 

Get an autographed copy of Delight in Disorder for just $12.

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Delight in Disorder: Ministry, Madness, Mission

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I highly recommend Delight In Disorder. Tony has a way of humanizing mental illness and explaining things in a profound, yet simple way that resonates with his readers. Whether you have a diagnosed mental health disorder, some other kind of disability, know someone who does, or simply struggle with faith and believing that God delights in you, this book is for you. ~ Veronica J.

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Please make sure you stop and visit Author, Tony Roberts as he has so much help and information on his blog “Sharing Delight In Disorder” about life, living with Mental health, being an author and more as well as checking out his Podcast Called: Revealing Voices on iTunes! 

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News & Experts Are Back and Marsha Shares WHY a Media Pitch Needs To Be Well Planned To Be Successful …

4 Tips For Creating Successful
Media Pitches
 by | Feb 19, 2019

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Anyone who’s tried their hand at promoting a brand through PR can tell you that grabbing the media’s attention isn’t always easy.

Each day, newspaper journalists, as well as hosts and producers of TV and radio talk shows, scroll through a never-ending barrage of email messages, many of which they no doubt delete without reading.

Let’s face it, they couldn’t write about or report on all those topics even if they wanted to. Time just doesn’t allow it. So, with competition for the media’s attention so fierce, is it even possible to separate yourself from the pack and land an interview that will help build your credibility as a go-to expert in your field?

I’m here to tell you that, yes, it is possible, though a challenge if you have no experience playing the media’s game, which is why so many people turn to professionals. Still, if you’re determined to do it on your own, let me share a few things you need to keep in mind that can help you achieve success.

First, remember that while your goal is to promote your personal or company brands, that’s not the media’s goal. If your pitch sounds like a commercial, the media will suggest you contact their advertising departments.

As I point out in my upcoming bookGaining the Publicity Edge: An Entrepreneur’s Guide to Growing Your Brand Through National Media Coverage, what the media actually do want is useful and interesting information they can share with their readers, viewers, and listeners.

So, with that in mind, here are four tips to help make your pitches more successful:

  • Keep it short. You no doubt have a lot to say about your topic, but don’t say it all in your pitch. Print journalists and TV and radio show hosts don’t have time to read a thesis, no matter how remarkable your insights are, so keep it succinct. Think of those pitches as more like a movie preview, not the feature presentation. Certainly, include enough information for them to get the gist of what you can talk about, but leave all those extraordinary details you are tempted to cram into the pitch for the actual interview.
    ….
  • Solve a problem. The best ideas for articles and talk show interviews are those that help solve a problem the readers or audiences face. People perk up when your message means something to them personally, such as providing them tips on how to stick with a diet or save more for retirement. Ask yourself this: What are some of the problems my clients or customers are trying to solve? Those problems—and the solutions you can offer—can be the inspiration for a pitch.
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  • Playoff what’s happening in the news. You increase your chances of engaging the media’s interest if your pitch aligns with something they are already writing and talking about. What’s going on that fits into your area of expertise? Are you a surgeon who can explain a new breakthrough involving your specialty, and what it will mean to patients? Are you a divorce lawyer who can comment on the latest celebrity split? One of our clients was a scientist who could talk about an eclipse that was in the news. We kept him busy with radio interviews leading up to that astronomical event!
    ……
  • Highlight your credentials. Why should the media—and the media’s audience—listen to you? Don’t dump your entire resume in the media’s laps, but you do want to include a short summary of relevant information about your background and expertise. For example, if you are a financial professional, let them know what licenses and certifications you have, and that you’ve been a partner in your firm for 10 years.

Finally, understand that pitching the media can take patience. Your first pitch might not get any takers. Your second and third might not either.

Don’t despair. At the end of your pitches, let the media know that if they have no interest in this particular idea, you’re available to talk about other topics related to your expertise as well.

“In the publicity game, persistence pays off.”

Diligently yours!

Marsha Friedman,  PR Expert

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All About The HOW’S To Use Book Bub Partner Book Ads. Authors, Are You Listed Yet on Book Bub? Great Place For Readers Too!

Now we know how difficult it is to promote and market our books to the right “niche” of genres and target who our book readership is. I know, as I do it for a job! Lol. One way is to place yourself on as many book sites that have and target readers of all genres as possible. Next, keep a couple book ads running on some different book sites like here on Book Bub For Authors.

Authors can set themselves a nice author profile with photo, bio, and more. Then you can list your books. Now there are two ways you can advertise your books to Book Bub’s large readership. You can apply and submit your book for a “Featured Deal,” but sadly, they only chose 20% out of 100% of new books submitted. But, below, is an article that walks you through the HOW’s on how to use their other book advertising through their Book Bub Partner Ad network from your author dashboard. Now many are not as computer savvy or know how to do or set “Budget Ads.”

So I found this Exceptional Article on Book Bub’s Blog written by Carlyn Robertson who works in product marketing on BookBub’s Partners Team, where she ensures all authors & publishers know how to use all BookBub’s tools to achieve their marketing goals. She writes content for the partners’ blog & website, speaks at conferences, & conducts market research. So make sure you follow her on Twitter at @CarlynAtBookBub.

Here is what she shares about how to effectively use Boob Bub Partner Book Ads!

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Carlyn Robertson

How an Author Doubled First-in-Series Sales Using BookBub Ads

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How an Author Doubled First-in-Series Sales Using BookBub Ads

Many partners use BookBub Ads to continuously promote first-in-series books. Because you can run ads on an ongoing basis, you can introduce a consistent stream of new readers to book #1 and drive sales for the whole series.

Eva Pohler doubled daily sales for her $3.99 first-in-series supernatural suspense by running a continuous BookBub Ads campaign. She increased sales across different retailers and regions, and over the past month, her campaign has been ROI positive. Here’s how she did it!

Campaign Goals

Eva’s primary goal for this ad campaign was to drive sales of book #1 in her Mystery House series in the lead-up to the launch of book #3.

Series Image

 

My goal for this campaign was increased sales. I began the campaign for Secrets of the Greek Revival a month before the release of the third book in the series, French Quarter Clues, with the hope of prepping new readers for the third book. I immediately saw an increase in sales of book #1 and #2, and I believe my release was positively affected by both the ad campaign for book #1 and a Featured New Release for French Quarter Clues.

Campaign Execution

Creative

Eva designed her ad image using tips she’d seen on our Partners Blog.

 

BookBub Ad Creative

My mistake in past graphics was trying to fit a one-line synopsis, which cluttered the visual. I learned from a Partners Blog post that I could help readers know what the book was about with images rather than cluttered text. I also used to make the book cover the most prominent part of the ad — taking up at least half of the graphic. After viewing images in the blog post, I learned that the book cover could be made smaller so that a line of text could fit along the top or bottom of the ad, making the ad look more cohesive.

Targeting

Eva ran a number of tests before settling on an ad that targeted her own fans on BookBub plus the fans of 20 similar authors. She included links to Amazon, Barnes & Noble, Apple Books, Kobo, and Google Play in all worldwide regions where each retailer is available.

I tried targeting just genres, just authors, and both genres and authors. I found the ads that targeted only authors performed the best. I’ve also found that my ads don’t always start off with a bang. They take time to perform well. I think this may be because the ad needs to be seen once or twice before a person will finally click on it.

BookBub makes it easier than Facebook to target specific authors, because many of the authors I use are not available as targets on Facebook. I chose the authors by looking at the top sellers (on Amazon) in the genre of whatever book I’m marketing.

BookBub Ads - Author Targeting

Budget and Bid

Eva set up a continuous campaign with a daily budget of $10. She chose CPC bidding and set her bid above the average range we display to ensure that her ad would be competitive in the auction.

When deciding on a budget, I consider things like the length of the series, the sell-through rate, the price of the first book, the effect on rank, my overall marketing budget, and my return on investment. The third book in the series just released, and as the length of the series increases, I hope to increase the ad spend depending on the sell-through of the later books.

I chose to pay per click rather than per thousand impressions because the former gives me valuable feedback about which readers are responding to my ad. For example, most of the people clicking on Secrets of the Greek Revival are Barnes and Noble readers or readers from Canada (at both Amazon and Kobo), whereas most of the people clicking on my ad for another book, a YA paranormal, are US Kobo readers.

I chose a $2 CPC bid because I want to win the best bids, and I rarely end up actually spending that much per click. My average cost per click is more like $0.66. While that may seem high to authors used to paying less per click on Facebook ads, BookBub leads are much ‘warmer’ because your targets are already wanting to find books. I think it’s reasonable to have to pay more per click for warmer leads. And, ultimately, the ROI is what matters more than anything. I make more on the ad per day than I spend. As long as that continues, I will keep running the ad.

Campaign Results

BookBub Ads Results
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When analyzing her results, Eva was primarily focused on comparing the cost of the ad to the sales she could credit to it. Since she wants to drive sales for the whole series, she has links to purchase book #2 in the back matter of book #1 and calculates her ad’s profitability based on the total series sales (not just book #1 sales!). Eva estimated her series sell-through by dividing book #2 sales by book #1 sales within a given time frame and multiplying by 100 — 22% of the readers who purchase book #1 in the Mystery House series go on to buy book #2.

BookBub Ads increased the sales of Secrets of The Greek Revival from two or three a day to five or six a day (sometimes more). Although the CTR is important, I’m mostly concerned with this: how much am I spending per day versus how much am I making per day (on sales that can be attributed to a given ad).

I’m able to measure the effects of my BookBub Ads on my sales because they are the only marketing I do for readers who use retailers other than Amazon. I’m investing more time and money in BookBub Ads because I feel that the people seeing these ads are looking for books, which isn’t always true with Amazon and Facebook. I use Amazon ads and Facebook ads to target Kindle users, but I’ve found BookBub Ads to be better than Facebook at targeting Nook, iBooks, Kobo, and Google Play readers. I can also see an increase in Kindle sales with my BookBub Ads, but it’s just more difficult to measure.

Tip: Use our bidding calculator to determine your own series sell-through and calculate how much you can afford to spend on ads for the first book in your series!

I’m investing more time and money in BookBub Ads because I feel that the people seeing these ads are looking for books, which isn’t always true with Amazon and Facebook.” @EvaPohler #pubtip CLICK TO TWEET

Takeaways

Eva has also run ads for her first-in-series books in other genres and has gleaned some interesting insights about the impact of genre, price, and platform on her ad performance by comparing the results of her campaigns:

B&N sales have increased the most with this ad for Secrets of The Greek Revival. When I compare the results to an ad I have for a YA paranormal novel called Vampire Addiction, also priced at $3.99, I find that Kobo readers are responding really well to that one. The CTR at Kobo for that book has been close to 5%.

The Gatekeeper’s Sons, the first in my longest YA series based on Greek mythology, has given me the most grief. I’ve been experimenting with pricing after it was permafree for five years. Because Secrets of the Greek Revival did so well at $3.99 with BookBub Ads, I tried to do the same with The Gatekeeper’s Sons. However, it did not sell well at $3.99. I recently changed it back to free, and now that ad is doing really well, especially at Kobo. Even though The Gatekeeper’s Sons is free, I spend $15 per day for that book on BookBub Ads because it’s part of a long series, and I make money on the sell-through to the other books, which is at a rate of 33%.

Want to boost sales for your own series? Create a new ad for book one now!

Want to share this post? Here are some ready-made tweets:
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Click to tweet: See how one author DOUBLED her first-in-series book sales! #writetip #pubtip http://bit.ly/2TjI4Bl

Click to tweet: Fascinating case study for how an author doubled sales for the first book in her series! #publishing #amwriting http://bit.ly/2TjI4Bl

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FREE: The Ultimate Guide to Promoting a Book Launch

 

Subscribe to the BookBub Partners Blog to get your free flipbook right away. You’ll also get BookBub’s latest book marketing tips and insights delivered to your inbox each week.

Stop By the article page here “Guide to Promoting a Book Ad and Launch.”  Just scroll down to the end of the article and download your FREE COPY TODAY and get selling MORE BOOKS!!

CAT

 

Happy 2019 PR Message From My Dear Friend Marsha of News & Experts. New Year and a New Branding For Authors!

2019 Offers A Fresh Start To Re-Ignite Your Personal Brand – BY Marsha Friedman

 

It’s that exciting time of year when we look with eager anticipation to the future, plotting out how we can make the coming 365 days even better than the previous ones.

Maybe you want to expand your business. Perhaps you hope to add a few percentage points to your sales goals.

As you set all those wonderful goals for 2019, make sure you don’t neglect to include a few resolutions for continuing to build your personal brand. These days, with the ever-changing media landscape, the opportunities to ramp up your publicity are more plentiful than ever, yet I don’t think people are always aware of that – or realize how to take advantage of those opportunities when they are aware.

For example, nearly all print publications have an online presence that helps them reach a potentially larger audience than when they depended on delivering to homes and newsstands within a limited geographic area. And it’s easier than ever for you to share with others any articles you are quoted in, either by posting links on your website or by making use of social media.

Meanwhile, new online publications continue to pop up, so the digital realm is creating additional print real estate – and additional opportunities for you.
So, as you toast the arrival of the New Year and prepare to take advantage of the digital domain’s publicity possibilities in 2019, here are a few things you should be doing:

Maintain a strong social media presence.
One of your best weapons in the quest for publicity is social media, which can help you make connections both with the media and with your target audience. Jay York, our senior digital marketing strategist, says it’s important to know which platforms are best for what you do. For example, let’s say you are a restaurant owner.

Instagram provides a platform for foodies photographing their meals, as well as an avenue to browse hashtags related to new and interesting cuisines. Facebook offers broad appeal and features such as event creation, which provides additional value to restaurants. If you’re a financial professional, Facebook, Twitter, and LinkedIn all are good. LinkedIn is a great place to build your network and authority with higher-end clients.


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Facebook’s ad network provides powerful tools for targeting the right audience. Twitter, like LinkedIn, also provides an opportunity to focus on building authority and networking with other industry and business influencers.


Develop a content-rich website.
Your website, among other things, provides you with a chance to be your own publisher. Are you miffed that no one else will publish your thoughtful op-ed article? Don’t pout! Instead, create a blog, providing those who visit your website valuable information based on your insight in your area of expertise. Update the blog at least every week or two so people will keep coming back to read your newest thoughts and advice for them.

Create a digital-media footprint.
Vow that in 2019 you are going to redouble your efforts to pitch story ideas to the media. Reach out to publications and let them know how their readers would benefit from what you have to say. (Remember your blog? You can share that with journalists as well, giving them an even better taste of the topics you can speak about.)

If you find success reaching top-tier media, great! But don’t neglect the seemingly smaller players, including trade publications and your local small daily and weekly newspapers. The articles that small publications write are sometimes picked up by larger publications, and all of it can be linked to on your website, helping to impress clients and potential clients that you are someone the media turn to when they need a voice of authority.

As you do all these things and the months of 2019 fly by, who knows how one great publicity success might lead to another. We once had a social media strategist who was asked to discuss a topic on a local TV station. The appearance worked out so well that for a while he became a regular on the show.

Those opportunities can build and build, and build some more!

Just maybe, 2019 will be your best year for publicity ever!

Let the fireworks begin!

Marsha!

~Please visit Marsha and her team of PR Experts at “Experts & News Today”
I am taking her Rich Website Advice Into the New Year and expanding from not only Literary services but also Social Media and Media Branding and Promoting Events too on my coming soon new website beginning in JAN 2019 here “Lyon Media Services!”

News & Experts

Meet Ashley Emma Writer of Amish Everything. You Should Be Reading All Her Amazing Books …

Hello and Happy Holiday Reading Friends,

So you know writer and Author, Ashley Emma? Let me introduce you to her and all her fantastic reads! A dear friend for a long while now, Ash has a unique writing style and has become the Best Selling Author of Amish Books. Her is a little more about her … And to start? This awesome e-book read is Free on Amazon Kindle Now!

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Freya: an Amish Short Story of Hope and Forgiveness (The Freya Series Book 1) by [Emma, Ashley]

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“While driving through Amish country in Unity, Maine, Freya Wilson accidentally hits an Amish man in a blizzard, instantly killing him”

 

Panicked, she leaves him there in the road and drives away, afraid that if she is arrested her violent ex will locate her using his connections with the police…and kill her.
Two years later, her decision still haunts her, especially when she meets the Amish man’s handsome brother who left the Amish after the accident.
Will she keep her dark secret in order to protect herself from her violent ex?
Will she have the courage, to tell the truth? 

The sequel, Freya: The Confession (an Amish Short Story, Book 2), is NOW AVAILABLE:   The Sequel   Download three free books at http://www.AshleyEmmaAuthor.com


About The Author, Ashley Emma

An image posted by the author.

Ashley Emma, Author and Authors Helper:

Ashley Emma wrote her first novella at age 12. She wrote her first full-length novel at age 14 and self-published it at 16. Before that, she made books out of printer paper and staples.

She wrote eight full-length manuscripts before the age of 25 and is now a best-selling full-time author. (Many more titles coming soon!)

Ashley has a deep respect and love for the Amish and wanted to make sure her Amish books were genuine and realistic. When she was 20 she stayed with three Amish families in a community in Maine where she made many friends and did her research for her Amish books. To read about what it was like to live among the Amish, check out the Ashley’s Amish Adventures books.

Her bestselling book Undercover Amish received 26 out of 27 points as a finalist in the Maine Romance Writers Strut Your Stuff novel writing competition in 2015. Its sequel Amish Under Fire (coming soon!!) was a semi-finalist in Harlequin’s So You Think You Can Write novel writing competition also in 2015. Two of her short stories have been published online in writing contests and she co-wrote an article for ProofreadAnywhere.com in 2016.

“She judged the Fifth Anniversary Writing Contest for Becoming Writer in the summer of 2016.”

Ashley owns Fearless Publishing House in Maine where she lives with her husband and two children. She is passionate about helping her clients self-publish their own books so they can build their businesses or achieve their dream of becoming an author.

For more info and some free author training please visit her Official Author Site Today!

On her website, you can also join her email list to receive a few of her eBooks for free and be the first to know about new releases!

She also loves hearing from her readers, so send her an email at ashley@ashleyemmaauthor.com  …

 This One Only .99 Cents!

 This One Now Only $1.99!

So don’t wait! Go visit Ashley on her website and learn more about how she helps authors become more seasoned writers and best-selling author like herself as I never hesitate to refer Ash to all my author and writer friends! She offers a wide variety of services on site section Fearless Publishing House you must check out. Make sure you tell her CAT from “Lyon Media Services”  sent YOU!


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