Author: Catherine Lyon Author/Writer

Maintaining Recovery With Mental Health Makes Us Look At Things a Wee Bit Different Than Others. A Story By Tony.

Catherine Lyon Author/Writer Posts

Hello and Welcome Readers and Friends!
Storytelling comes easy for some and my dear friend Tony Roberts does it well. I hope you enjoy reading this Featured Post as much as I did … Catherine *Cat*

Social Media War and Blunders! How Do You Handle a Rude Person on Social Media? Be Careful …

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My dear friend Marsha is back from “News & Experts” and her PR Insider post with some real solid advice on how to handle “rude” people on social media while keeping your Professionalism intact …

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How To Respond When The Social Media World Gets Unpleasant 

 

Most of you are fully aware by now that social media plays a significant role in building your authority as a thought leader and expert in your field.

One of social media’s great advantages over traditional media is that you get to control your message to an extent you can’t when you’re being interviewed by a print journalist, a talk radio host or a TV show host. With social media, there is no media “gatekeeper” standing between you and your audience.

That’s the good news!

But, as wonderful as social media is for promoting your brand, it does present its own treacherous pitfalls. A particularly onerous drawback is that your social media followers can post responses to your posts that are, shall we say, less than ideal!

That happened just this week to one of our clients when one of her Twitter followers suggested quite publicly and forcefully that she quit posting about one subject (business culture) and write about a different subject (blockchain) he cared about instead! (This is the polite version. I will refrain from injuring your ears with the sailor’s language he actually used.)

It was, to say the least, quite an aggressive response to a fairly innocuous post.

Luckily for all of us, there are lessons to be learned from how this situation played out. Jay York, our senior social media strategist who manages our client’s social media platforms, says there were a few options he considered.

On behalf of the client, Jay could have directly challenged the person’s comment. He could have also tagged the blockchain community, who likely would have brought down their wrath on the errant poster.

But the option Jay chose was to send a private message to the poster, politely requesting that the comment please be removed because it didn’t help a mutual objective they both had of bridging the gap between business and blockchain people.

A few hours later, the very contrite poster replied, apologizing and removing the post.

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So, in case you ever find yourself in a similar distasteful situation with one of your social media accounts, let’s break down how you can try to duplicate what Jay did:

  • Find common ground. “In marketing, sometimes you can turn threats into opportunities,” Jay says. Let’s face it, social media has plenty of trolls who post objectionable things just to be jerks, and there’s no reasoning with people like that. But Jay says he surmised this wasn’t the case in this situation. After all, this person chose to follow our client on Twitter and seemed to respect her. By finding common ground (their shared interest in blockchain) they were able to come to a mutual understanding.
  • Be respectful. When someone is rude to you (and this post was exceptionally rude with foul language to match) there’s a natural temptation to respond in kind. You want to just let them have it! Resist that temptation. Maybe you’ve heard the old saying “you catch more flies with honey than vinegar.” I think Jay proved that saying has merit because the disagreeable person became agreeable in the end, doing exactly what Jay wanted to happen for our client. A hostile response might have escalated the situation rather than resolved it.
  • Look beyond the face of what’s occurring. Everything isn’t black and white, and sometimes you have to dive below the surface and explore what’s really going on. Yes, this person had come off as critical to an almost irrational degree, but he also had raised a point about the kind of social media content he was looking for from our client. Once you worked your way through the vitriol, his post really was a request for her to share more content about a subject he cared about.
What’s interesting here, I think, is that while social media platforms such as Facebook, Twitter, Instagram, LinkedIn and others are largely a product of the 21st century, the human beings who use them are still fundamentally the same way human beings always have been.
Just like in face-to-face business dealings, good manners are still important and can help smooth the way through those less-than-desirable situations.
Respectfully yours,

Marsha

Book Reviews Pouring In For ‘The Hidden Motives Series’ By Author, A. Gavazzoni and Book Three Now Released …’The Brilliant Game.’

Catherine Lyon Author/Writer A Writer's Thoughts, Author News, Book Award News, Book Review, Featured Guest, New Book & Author Press Release, News Around The Web, Posts , , , , , , , , ,

 

Welcome Readers! …If you love a good Psychological Thriller Romance Light Erotica Suspense? Then, Author, Adriana Gavazzoni’s New Novel Trilogy is what you should be reading! She is an amazing business lawyer by day and a sizzling writer by night … I just finished Book Three of her trilogy “The Hidden Motives” series and it is a fantastic read! I’m not saying this because I work for her in promoting her books, oh no! Lol.

It’s from loving all three books after reading them in this series. She is a talented writer and creative with all the twists and turns packed into all three of her titles. Now I am not the best writer of reviews as I never like to spoil a good read. But here is an amazing new review and by the beautiful Read-Headed Booklover shares that tell readers this is a Highly Recommended book and why she is winning so many Book Awards. ENJOY!

 

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The Brilliant Game, A. Gavazzoni ~ The Red-Headed Booklover …

 

Psychiatrist Simone Bennet feels like a pawn on a chessboard—as if some invisible, master chess player is toying with her life and the lives of the people she loves and cares for.
A series of horrific events—several murders and Simone being tortured at the hands of a serial killer—culminate in the kidnapping of her daughter and have turned Simone’s life upside down.

Struggling to stay afloat in the middle of a sea of chaos, Simone continues to receive her psychiatric patients and do more work for the New York attorney, Carl, while local police, the FBI, and Edward—Simone’s boyfriend, best friend, and business partner—are working hard to locate her child.

Simone is analyzing another set of Lara’s journals, and she becomes dragged into a vortex of sex addiction, suffering, and Lara’s struggle for some kind of balance in her life, while Simone battles an inner fight against her mixed feelings for the enigmatic lawyer.

 

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The Brilliant Game by A. Gavazzoni FACEBOOK and TWITTER TEASER

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Courtesy of “The ReadHeaded Book Lover!”

The Brilliant Game… where do I start book lovers? How about I start by writing that I am obsessed with this series and think that The Brilliant Game is the perfect conclusion to a series I have grown to love over the past few months. The Brilliant Game is the third book in the Hidden Motives series with the first book called Behind the Door and the sequel called Lara’s Journal. The first two books in the series floored me, honestly when I read them it was as if the exceptional author A. Gavazzoni had written my dream novel and that was because everything I love about literature was laced throughout these two books, so it is safe for me to write that I am obsessed with them! Now, when I finished book two, I admit that although I was excited to start book three a part of me was hesitant and this was because I loved the series and worried the conclusion would be a disappointment.

After all, I have read many series and the third book usually always fail so I was worried. However! When I started to read The Brilliant Game and take the plunge, I noticed straight away that A. Gavazzoni has done it again and has reunited me with her spellbinding literature that manages to terrify as well as thrill me from the start! That is why I am already going to recommend that you lovely readers read this book but once again if you need more convincing then continue to read to learn more book lovers!

The Brilliant Game once again reunites the reader with the much-beloved protagonist Simone Bennet, a psychiatrist who specializes in unusual and peculiar sex addictions. Over the course of the two previous books, Simone has endured a great deal, so much so that you worry for her and her mental health because she really has had a terrible time and sadly, in book three it gets even worse.

In book three Simone’s beloved daughter is kidnapped thanks to some previous unfinished ‘business’ I can’t spoil and this, of course, worries Simone greatly. Simone, however, realizes that she must continue to work, to treat her patients and to work with Carl, a New York attorney on a particular case they have been working on. All of this is happening why everybody else around her including law enforcement tries to find her daughter before it is too late. Will they be able to find her? Read the exceptional The Brilliant Game to find out!

The Brilliant Game is a haunting, terrifying and thrilling novel that bewitched as well as horrified me all at once. The Brilliant Game is the type of novel I love because I love any book that involves crime because I studied forensic psychology, so I love when psychological crimes are featured in a story. The Brilliant Game once again shocked me from the start because although I thought I knew where the book was going to go, it didn’t go that way and instead took a U-turn and wow it was shocking! The themes combined and laced throughout The Brilliant Game perfectly compliment the atmosphere of the book and story, the reader will experience mystery, action, terrifying and thrilling moments and many more exceptional themes.

As I read The Brilliant Game, I found myself racing through it, turning the pages with haste thanks to the addictive nature. What I loved the most about The Brilliant Game is that it was not a silly serial killer novel in which the author has to rely on gimmicks. Instead, the story is unique and has the perfect combination of crime, suspense, and mystery which are all perfectly weaved together by the exceptional author A. Gavazzoni who I must add book lovers is insanely talented!

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A. Gavazzoni is an incredible author who has written a fantastic story and come up with a brilliant idea. Gavazzoni from the very start sets the tone of the novel, she lets her readers know that this is going to be a dark and atmospheric book thanks to her literature and wow was it!

Gavazzoni is an exceptional writer because she grabs her readers attention from the start very quickly and keeps them engrossed until the end. There are no long build-ups that drag in The Brilliant Game; instead, the reader will be thrown into the thick of the story quickly, and the result of this is exciting (and slightly terrifying!).

Overall The Brilliant Game is a superb novel that has everything a reader would want in a story, it has a thrilling narrative, magnificent plot development and excellent characterization that will thrill and excite its readers so of course, I have to award this impressive piece of literature five stars! Be sure to have a read of the preview below book lovers and also have a read of the preview two books, you do not want to miss out!

“I love discussing wonderful books with all of you so please comment below and let me know your thoughts on The Brilliant Game. Do you see yourself reading this book? Do you love the genre? Please let me know your brilliant thoughts below and I will be sure to comment back. Thank you so much again for reading!

 

P.S. Here is a preview of the book for all of you lovely readers to enjoy! Please have a read of the preview and if you find that you have loved what you have read then all you need to do is click the Buy on Amazon button and it will take you straight to the book on Amazon U.S.! If you are in the U.K. then below I have attached a link to the book for Amazon UK too!

Below I have attached some links about the author and this wonderful book so if you would like to learn more about the author and the book then please have a browse. Thank you so much again for reading book lovers, I can’t wait to read your thoughts on this book!

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Now Available on – Amazon Books & Kindle Store –  Amazon UK –
Connect with A. Gavazzoni: Website – Facebook – Twitter – Instagram

WTF? “Simply Ridiculous” and Victims Are Being Traumatized All Over Again … Shame On MGM Resorts Owner of The Mandalay Bay and Their Share Holders!

Catherine Lyon Author/Writer Posts

“Cat Shares News Around The Web and I’m Pissed Off!” We have not heard the last word about Oct. 2017 Mass Shooting In Las Vegas … And Cat is MAD and sharing it!

My Friend Marsha Is Back of ‘News & Experts’ PR Firm. She Knows Mainstream Media!

Catherine Lyon Author/Writer A Writer's Thoughts, Author News, Book Promotion Tips For Authors, Featured Guest, Marketing and More, News Around The Web, Posts , , , , , , , , ,

How Small Publications Can Play A Big Role In Your Publicity Efforts …

 

I don’t believe I’m going out on a limb (well, at least not too far out) when I say that nearly everyone recognizes the giants of journalism. Such venerated (and at times vilified) publications as the New York Times, the Wall Street Journal, the Washington Post and USA Today are hard to ignore, even if you’re not a regular reader or subscriber.

But as wonderful as they are, these behemoths of the reporting world aren’t the only option for those who long to see their names in traditional and online print.

Small towns throughout the country also are blessed with daily or weekly newspapers that keep their communities informed about who’s engaged, who died, whose child made honor roll and what the city commission and school board are up to these days.

These more obscure practitioners of journalism still serve a significant role in our information age, but admittedly without the luster and renown that those top-tier publications enjoy.

That’s why if you’re seeking to promote your brand, you could be thinking that it’s OK to ignore these lesser lights of the print and online media world in your quest for publicity.

Stop right there!

 

Let me tell you why that would be a mistake. These smaller venues, whether they appear online or in old-fashioned ink on paper, can be more important than you realize as you build your reputation as an authority in your field.

How so?

 

  • People read those local publications. Weekly newspapers and small dailies still attract a loyal readership for one simple reason: They provide readers with articles that have a direct impact on their lives and keep them apprised of what’s happening with people they know. If you want to promote your brand, it never hurts to start with your hometown newspaper. It can be a stepping stone to bigger things, plus as a bonus, you get to hone your interview skills in preparation for that day when the New York Times calls!
  • Smaller publications can have a bigger reach than you think. What happens in lesser-known media venues doesn’t necessarily stay in lesser-known media venues. Story ideas that bubble up on the local level can get noticed at the national level. Many smaller newspapers also are owned by large newspaper chains, and the publications within that chain share articles with each other. That means your interview with a small weekly in Wisconsin could be printed in sister publications far and wide. The fact is that not everything that grabs widespread attention begins life on the front page of the New York Times.
  • The media follow the media. There is little doubt that your friends (and potential clients and customers) are going to be impressed if you’re quoted in the Wall Street Journal or USA Today. How could they not be? But many of the authoritative voices that journalists at large publications seek out didn’t take a direct route from anonymity to the media spotlight. Instead, they built a media presence at smaller publications, establishing a trackable online presence. If you offer yourself as a source to top-tier media, those reporters are almost certain to Google your name. If they that see that other publications – even smaller ones – quoted you, they are more likely to view you as a credible source..

One final point worth noting. A Pew Research Center study in 2017 showed that Americans place greater trust in local news media than they do in national news media. The study showed that 25 percent of those surveyed said they trust their hometown news organizations “a lot” and 60 percent said they trust the local media “some.” That compares to 20 percent who said they trust national news organizations a lot and 52 percent who said they trust national media some.

Perhaps some of that trust in local media can rub off on you! After all, if the local media trust you enough to seek your insight about your area of expertise, potential customers or clients will be more inclined to trust you as well!
Locally yours,

Marsha

P.S. If you’d like professional help getting coverage in the press, and being interviewed on radio and TV, give us a call. We’ve been providing this service to clients for 28 years. We also offer a comprehensive social media marketing program for select clients, where we do it all for you.

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So friends, If you’re interested in Marsha’s help, please call here at 727-443-7115 Ext. 231, She’d love to hear from you! Let her know Catherine Lyon Sent YOU!

Marsha Friedman

Vanished

Catherine Lyon Author/Writer Posts

Another amazing author who visits Cat and his Rave Review! I love the ladies of Rave Reviews and they do exceptional book reviews like this of Author, Mark Bierman, and his release … ‘VANISHED.’ Cat

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This is a Guest Blog Post about my novel, Vanished, that was kindly hosted by author Karen Ingalls.

I am grateful to Karen for this opportunity! Please click on the following link to view and purchase Karen’s novels: Amazon.com

Here is the Guest Post:

Author, Mark Bierman

I am pleased to have Rave Reviews Book Club Member, Mark Bierman, as my guest this week. Drawing on his work as a private investigator and a correctional officer, Mark combines unique experiences and imagination to create stories and characters.

His novel, Vanished,  is a remarkable story about Human Trafficking.

    

Synopsis:

When a shared tragedy strikes the lives of John Webster an his son-in-law, Tyler Montgomery, they seek healing by embarking on a good will mission to earthquake-ravaged Haiti.

The mission quickly changes from benign to perilous after a young girl is kidnapped by human traffickers, and the…

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