Author: Catherine Lyon Author/Writer

News & Experts Are Back and Marsha Shares WHY a Media Pitch Needs To Be Well Planned To Be Successful …

Catherine Lyon Author/Writer A Writer's Thoughts, Book Promotion Tips For Authors, Featured Guest, Marketing and More, News Around The Web, Posts, Updates and More , , , , , ,

4 Tips For Creating Successful
Media Pitches
 by | Feb 19, 2019

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Anyone who’s tried their hand at promoting a brand through PR can tell you that grabbing the media’s attention isn’t always easy.

Each day, newspaper journalists, as well as hosts and producers of TV and radio talk shows, scroll through a never-ending barrage of email messages, many of which they no doubt delete without reading.

Let’s face it, they couldn’t write about or report on all those topics even if they wanted to. Time just doesn’t allow it. So, with competition for the media’s attention so fierce, is it even possible to separate yourself from the pack and land an interview that will help build your credibility as a go-to expert in your field?

I’m here to tell you that, yes, it is possible, though a challenge if you have no experience playing the media’s game, which is why so many people turn to professionals. Still, if you’re determined to do it on your own, let me share a few things you need to keep in mind that can help you achieve success.

First, remember that while your goal is to promote your personal or company brands, that’s not the media’s goal. If your pitch sounds like a commercial, the media will suggest you contact their advertising departments.

As I point out in my upcoming bookGaining the Publicity Edge: An Entrepreneur’s Guide to Growing Your Brand Through National Media Coverage, what the media actually do want is useful and interesting information they can share with their readers, viewers, and listeners.

So, with that in mind, here are four tips to help make your pitches more successful:

  • Keep it short. You no doubt have a lot to say about your topic, but don’t say it all in your pitch. Print journalists and TV and radio show hosts don’t have time to read a thesis, no matter how remarkable your insights are, so keep it succinct. Think of those pitches as more like a movie preview, not the feature presentation. Certainly, include enough information for them to get the gist of what you can talk about, but leave all those extraordinary details you are tempted to cram into the pitch for the actual interview.
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  • Solve a problem. The best ideas for articles and talk show interviews are those that help solve a problem the readers or audiences face. People perk up when your message means something to them personally, such as providing them tips on how to stick with a diet or save more for retirement. Ask yourself this: What are some of the problems my clients or customers are trying to solve? Those problems—and the solutions you can offer—can be the inspiration for a pitch.
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  • Playoff what’s happening in the news. You increase your chances of engaging the media’s interest if your pitch aligns with something they are already writing and talking about. What’s going on that fits into your area of expertise? Are you a surgeon who can explain a new breakthrough involving your specialty, and what it will mean to patients? Are you a divorce lawyer who can comment on the latest celebrity split? One of our clients was a scientist who could talk about an eclipse that was in the news. We kept him busy with radio interviews leading up to that astronomical event!
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  • Highlight your credentials. Why should the media—and the media’s audience—listen to you? Don’t dump your entire resume in the media’s laps, but you do want to include a short summary of relevant information about your background and expertise. For example, if you are a financial professional, let them know what licenses and certifications you have, and that you’ve been a partner in your firm for 10 years.

Finally, understand that pitching the media can take patience. Your first pitch might not get any takers. Your second and third might not either.

Don’t despair. At the end of your pitches, let the media know that if they have no interest in this particular idea, you’re available to talk about other topics related to your expertise as well.

“In the publicity game, persistence pays off.”

Diligently yours!

Marsha Friedman,  PR Expert

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*¨☪❥☆❥¸.•*´☪❥☆❥ ❥.•’☆ ❥🖤 THE DEVIL IN DETAIL ~ J Morgan Woodall

Catherine Lyon Author/Writer Posts

Weekend Book Blog Picks! This one of Melissa J. ONE of CAT’S Favorites and what is Good Reading for your Snowy Weekend! #Steamy #Sensual #HotPick!

Cat

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She was a goddess , a fantasy come true in a tight red dress. The kind of woman that turns every head when she walks into the room. That night every man in the place wanted her. She could have had any of them.
Why she chose him he had’nt a clue .

☪❥Buy Links
US: https://www.amazon.com/dp/B01N4WLYAC
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Marsha From PR Insider Is Back Sharing Why Publicity Is Important If You Are Online Like Cat …A Lot!

Catherine Lyon Author/Writer A Writer's Thoughts, Featured Guest, Marketing and More, News Around The Web, Posts, Updates and More , , , , , , ,

How smart ‘influencers’ are benefiting from publicity!

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Why Publicity is the Next Step for Online Influencers

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Marsha Friedman
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Practically all of us are on social media these days, but some of us have found ways to make a bigger splash than others.

These are the people who have become known as social media influencers. They have established credibility in a specific industry, drawn a ton of followers, and each day manage to use that credibility and reach to persuade others.

A couple of the more extreme examples are Zoe Sugg, a fashion and beauty blogger with nearly 40 million online fans; and Mark Fischbach, a video-gaming guru with more than 20 million subscribers on YouTube as well as millions of followers on other social media platforms.

Other social media influencers may not have nearly as much reach, but all of them have established themselves as trusted sources of information for their followers – and, yes, can influence those followers when it comes to making decisions.

But here’s what I believe: Even an online influencer can benefit from a publicity effort that targets the more traditional media, such as print, radio, and TV.

In fact, I’ve seen that play out just recently with one of our clients, who has a YouTube channel with more than 13 million total views, and a large following of more than 1.5 million fans – and counting – across his social media pages.

Yet, despite that success, he also recognized that some old-fashioned publicity could spotlight him before an audience he hadn’t previously been reaching. He came to us to arrange interviews with the press, and TV and radio shows–connecting his digital presence with the traditional media.

And let’s face it. If even influencers need the credibility that publicity in traditional media gives them, then certainly you do, too.

So, here are a few reasons influencers – and you – should make use of print and broadcast media to gain publicity:

  • Diversify your audience. Yes, if you’re an influencer on Instagram, for instance, you have high-name recognition among your followers – and that’s wonderful. But how does that name recognition hold up when you stray away from those followers? If you want to establish yourself as a widely recognized authority in your field, it’s important to diversify your audience. A proven way to reach that broader audience is through interviews with the print media, with TV  appearances and with radio talk-show interviews.

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    Image result for free images of social media
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  • Elevate your sphere of influence. Those media and social media interviews do more than just get your name floating around. They also add to your credibility. Whenever you appear in print, on TV or on talk radio, you are in essence receiving an implicit endorsement from the media, which decided you had something worthwhile to say to their audiences. You stand out from your competitors, and now have an edge over them. In short, elevating your sphere of influence also elevates you.
  • Grow your audience even more. As you get that publicity in the mainstream media, many more people will learn about you and some of them are likely to become followers on your social media platforms. Your success builds on itself.
  • Grow your business. If you are a social media influencer who derives income from advertising sponsors, then you can leverage your influencer publicity to attract even more sponsors. In addition, all the new eyes that find you, as a result, are potential customers or clients for your product or service.

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In all these ways, publicity for influencers is like publicity for anyone who wants to raise the profile for a business or personal brand. As you build your credibility through your success with the media, you can set yourself apart and gain an edge over your competitors.
Influentially yours,

Marsha

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In-Depth Interview Share With Rusty Blackwood All About Her New Romance Drama ~ “The Perils of Autumn.”

Catherine Lyon Author/Writer A Writer's Thoughts, Author News, Featured Guest, New Book & Author Press Release, News Around The Web, Posts , , , , , , ,

Courtesy of  “ReadFree.Ly” . . .

The Perils of Autumn is a contemporary romantic drama, set primarily in the early 1970s, and centers on young Kentucky woman, Autumn Leeves, born in 1946 to Abigail Leeves, an unwed mother who struggles to make ends meet. By 1970, Autumn graduates nursing school and is sent on assignment from the local hospital to care for the terminally-ill wife of middle-aged, English equestrian master, Cyril Landon, owner of Landon Lawns Stables, a most successful thoroughbred racing stable located just outside Lexington, Kentucky in a posh community known as The Meadows.

Rusty Blackwood     The Perils of Autumn

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Tell us about Duff Taylor. He’s the other main character in the book, right?
Duff Taylor, world renown jockey who is tops in his field, lives full-time above the tack room at Landon Lawns and enjoys the many benefits it brings, but he also has a dark secret surrounding an unsolved racing incident from his past that he will go to any length to protect.

Autumn arrives at Landon Manor in time to be thrown into the fray and finds herself caught up in the ongoing disruption that ensues.

Oh? What genre does this book fall into?
Romance.

If you like a story that is filled with action, drama, and suspense, as well as one that will touch your heart in the process, you’ll love my book.

So it’s not just a simple romance story?
As there are a few different aspects and subjects entailed in this story, I feel it will appeal to a general audience, especially those who love the world of the Triple Crown, and professional equestrian events. However, people and situations do not always appear as they are.

It also shines a light on what it was like for single mothers in the 1940’s who endured the judgmental standards of the time. It applauds the resilience of Abigail, and her daughter Autumn, as they struggle to make their way in a world that is often against them. So for anybody looking for an insightful read, this is the one to read.

Talk to us about Autumn.
She is a young, strong, determined woman, born in 1946 to an unwed mother. Autumn refuses to adhere to the same standards that tried suppressing her strong-willed mother, and at age twenty-four, becomes a registered nurse who is excited to see where her career will take her. She is a compassionate, feisty, auburn-haired, doe-eyed beauty who loves animals, horses in particular, and wears her heart on her sleeve.

How much of Autumn is really just a reflection of you?
A fair amount, such as the love of horses, the excitement of riding, the need to constantly be strong regardless of how I feel, and the drive to succeed in areas that always seem against me. I have always borrowed from my own life experiences when creating a new story, and used them to create unique, interesting characters to immerse into stories that I would love to be part of.

Sounds like you’re not done with this character.
The Perils of Autumn is the first of two. The second carries on from where Perils of Autumn leaves off and takes the reader to end of the intriguing story. It is titled, Return to Autumn, and is expected in early 2020.

We can’t wait.

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We know that you like horses – what else do we need to know about you?
I was born in St. Thomas, Ontario, Canada, and grew up on my paternal grandfather’s farm in rural south-western Ontario. I graduated with honors in Interior Decorating & Design – not writing – and I am not professionally trained in the field, however, I developed my love of writing while still in elementary school, and carried that love well into my adult years. I was fortunate to be blessed with the unique ability to express myself through the stories I wrote. I became a serious writer in 2001, and an independent, self-published author in 2009, publishing my first collection of contemporary and traditional poetry, entitled, Feelings: A Rhythmic Journey in Thought, which I later republished under the title, Impressions, containing the contents of Feelings along with new work. My first love is romance drama, and I love to create scenarios to immerse my often colorful characters into. I am a retired vocalist, and musician who plays guitar, and bass guitar respectively, and once performed professionally with two south-western Ontario bands: ‘The Midnight Ramblers’, country music, and the country/rock/blues band, MIRAGE. I love art, animals – mostly dogs and horses, boating, gardening, taking long walks in nature, and spending time with family and friends as well as my dear cat, Tipper.

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Can we go back to your career as a writer? Tell us more about that.
The Perils of Autumn is my seventh title. I had published four titles prior, but they are no longer available, so I presently have seven. I write four different genres, and they are – with tiles, children’s short stories, ‘Through the Eyes of Innocence’, a comedy series, ‘The Misadventures of Derwood Tugbottom’ and ‘Derwood Returns’, poetry, ‘Impressions’, and romantic fiction drama, my favorite genre, consisting of Passions in Paris: Revelations of a Lost Diary, and ‘Willow’s Walk’.

I have just completed the third installment of my comedy series, entitled, ‘Derwood Goes Caribbean’, which is soon to be published.

How on earth is it possible to write so prolifically in multiple genres? Where do your stories come from?
Mostly my imagination, as well as the different things I love to do. There’s always a story to be found within all of them.

Okay, can we test your ability to come up with stories? What if we give you 4 random words – airport, gun, Pepsi, floods? Can you turn them into a story?
A beautiful executive from a well known Toronto accountancy firm was in flight to South Beach, Miami. She sat sipping an ice-cold Pepsi when the captain’s voice came on the intercom, announcing his intention to land elsewhere as their designated landing strip was covered in oil, flooding the entire landing area. She was about to speak to the gentleman beside her, when someone screamed, “He’s got a gun!”

Wow, that’s exciting. How can our readers contact you on social media – if they want to nag you for the rest of the story?

Facebook.
Twitter – @rusty_blackwood
Pinterest
Goodreads

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Do you have a website too?
www.rusty-blackwood.com

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What’s next for you?
I have just completed the third installment for my Derwood Tugbottom comedy short series, titled, ‘Derwood Goes Caribbean’, and will be publishing that through Amazon’s KDP platform. I have also begun work on the follow-up novel to ‘The Perils of Autumn’, titled, ‘Return to Autumn’. I have also considered doing a final poetry collection that will contain my favorite selections. I also have a historical documentary underway based on my years with my family’s country music band, The Midnight Ramblers, titled, ‘Rambin’ Years: The Midnight Ramblers: A Biographical Account’.

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Please Visit For More Amazing Author Interviews and Books!

Amazing New Book Blogger Review For Rusty Blackwood’s New Book – “The Perils of Autumn” By AmyBooksy . . .

Catherine Lyon Author/Writer A Writer's Thoughts, Author News, Book Review, Book Review Post, News Around The Web, Posts , , , , , , ,

Welcome Avid Readers and Visitors, 

This amazing review and post by my dear friend and fellow Book Blogger Amy Booksy of her blog  Locks, Hooks and Book Reviews!  and this review of  “The Perils of Autumn” of our Fine Author, Rusty Blackwood of 5-STARS means you need to give it a read!

CAT

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Wednesday, January 30, 2019

Review: The Perils of Autumn by Rusty Blackwood

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The Perils of Autumn by Rusty Blackwood

My rating: 5 of 5 stars


Book Blurb: 

From the author of the riveting romantic fiction drama, Passions in Paris: Revelations of a Lost Diary, and the celebrated, 5-star award-winning romantic fiction drama, Willow’s Walk, comes the intense romantic drama, The Perils of Autumn. 

This page-turner, set primarily in the early 1970s, centers on a young Kentucky woman, Autumn Leeves, born in 1946 to Abigail Leeves, an unwed mother who struggles to make ends meet. By 1970, Autumn graduates nursing school and is sent on assignment by the local hospital to care for the terminally-ill wife of middle-aged English equestrian master, Cyril Landon, owner of Landon Lawns Stables, a most successful thoroughbred racing stable located just outside Lexington, Kentucky in a posh community known as The Meadows. 

Duff Taylor, world renown jockey who is tops in his field, lives full-time above the tack room at Landon Lawns and enjoys the many benefits it brings, but he also has a dark secret surrounding an unsolved racing incident from his past that he will go to any length to protect. 

Autumn arrives at Landon Manor in time to be thrown into the fray and finds herself caught in the ongoing disruption that ensues.


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My Review: 

The Perils of Autumn is my first introduction to Rusty Blackwood’s writing. Within the first few pages, I knew she had gained a new fan. This is a great read, with relatable characters and situations. I felt connected to Autumn right from the start.

The Perils of Autumn is getting a well deserved five stars from me. I can not wait to read more by this author in the future. I have added her other works on my wish list.

Highly recommended!

I received this book from the author but was not required to write a review. This review is 100% my own honest opinion. ~AmyBooksy 

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ABOUT THE AUTHOR:

“The Perils of Autumn, by Canadian author Rusty Blackwood, is an English language, romantic fiction drama, published by Tellwell Talent, and released January 17, 2019. It is available in Hardback, Paperback, and Kindle editions.”

Romantic fiction author Rusty Blackwood, who chose her plume de nom by combining the colour of her russet hair with her husband’s great, great, Scottish grandmother’s maiden name, was born in St.Thomas, Ontario, Canada on October 5th, and grew up on her paternal grandfather’s farm in the County of Elgin, located in the south-western portion of the province of Ontario.

She acquired her love of literature while still in elementary school where she entered her original compositions into county fairs, school contests, and whatever venue allowed participants in the writing field. She has carried that love ever since and has put it to use many times since becoming a professional writer in 2001.

From the time of youth she has loved the Arts in their many unique forms and is a graduate with honors in Interior Decorating & Design. She spent many years on the south-western Ontario stage performing with her family’s country music band: The Midnight Ramblers, followed by the country – rock – blues band: ‘MIRAGE’ as an accomplished vocalist, bassist, and rhythm guitarist. She now resides in the cultural city of St. Catharines, Ontario.

Please visit her official website http://www.rusty-blackwood.com for numerous reviews and information on her work.

My Friends At TCK Publishing Helps Authors Be Amazing Writers With These Tips and Advice . . .

Catherine Lyon Author/Writer A Writer's Thoughts, Featured Guest, News Around The Web, Posts, Updates and More, Writing Tips , , , , , , , ,

Welcome Friends, Writers, and Authors,

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Today I have a featured guest article from my friend Tom Corson-Knowles, CEO of TCK Publishing who shares some amazing advice and tips on becoming a more seasoned writer. I enjoy visiting his helpful website as he shares so much it keeps me coming back often and learning more about writing, authoring, selling my books and I can pass it on book marketing tips to all my author friends and clients.

Authors, make sure you check out his upcoming 2019 “TCK Publishing Readers Choice Awards” and enter your book! There are fabulous prizes and it helps get more exposure to your book! So let’s all learn some tips on becoming Better Writers! …

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40 Tips On Creative Writing by Dan Buri FACEBOOK and TWITTER TEASER

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“Writing professionally is a full-time job with part-time hours and never-ending responsibilities.”
Most professional writers don’t actually spend 8 hours writing each day, but that doesn’t mean they’re not working.

If you want to become a more productive writer, you have to learn to manage your work, your life, and your mental and physical wellbeing. You can’t sustain high levels of creativity and productivity as a writer without working on yourself.

Here are the 10 things that helped me become a more productive writer, and I hope these tips help you too.

1.  Schedule Your Work

You have to make time in your schedule for writing, marketing, and business time.

Don’t let a day go by without writing and working on your career. Even if it’s just 15 minutes here and there it adds up. The work habits you build will determine your success or failure.

Every day you skip your writing work, you bring yourself closer and closer to failure, anxiety, stress, and the really bad habit of procrastination that dooms far too many writers’ promising careers.

2. Study

Learn everything you can about writing, publishing, and marketing. Ignorance is not bliss. It will ruin your dreams.

Check out the best books on writing.

Learn how to improve your readability.

Understand how to do market research for writing and learn more about your customers and readers.

Every day, study so you can learn a little bit more about the incredible art of writing.

3. Make Mistakes

You’ll learn more from your mistakes than just about anything else.

Be bold. Get rejected. Publish crappy articles and books (at first).

You learn as you go and you have to be willing to fail or you’ll never learn what you need to learn to succeed.

The only difference between you and the most successful writers in the world is they’ve made more mistakes than you have. Learn from your mistakes and keep going.

4. Get Rid of Bad Habits

To become a successful writer, I had to get rid of my addiction to video games, binge-watching TV series and complaining. I also had to develop new habits like working out, taking walks, meditating, and asking for help. I had to ask hundreds of people for help along the way. I never could have done it alone.

Bad habits and addictions will destroy your creative output. You need every extra hour you can get to take care of yourself and focus on your writing career.

If you waste that time on bad habits, you’ll be shooting yourself in the foot.

5. Build Relationships

Meet other writers and creative people with big ambitions and good work habits. Just being around people who published 1, 2, or more books since you started yours will motivate the heck out of you.

You’ll see that other people are succeeding and you’ll be inspired to work extra hard to make your dreams come true.

6. Ignore the Noise

Don’t waste time with complainers, energy vampires, or depressed people. Their energy will infect you. It’s nearly impossible to create while depressed or stressed.

If you find something or someone in your life is distracting you from being productive, happy, and fulfilled, deal with it now! Putting it off will only make you feel more stressed, anxious, and depressed. And if that’s how you feel day after day after day, chances are you’ll never become a highly productive writer.

7. Manage Your Emotions

Writing is painful as hell. You will feel miserable sometimes. You’ll be scared, angry, hurt, feel emotions you haven’t felt or haven’t wanted to feel for years. It’ll open up parts of yourself you never imagined we’re there. Embrace it. Get help. See a therapist. Talk about your feelings and problems.

8. Take Care of Yourself

You are your biggest obstacle to success. You have to learn to work harder on improving yourself than you do at your writing career.

When you work on improving your life, even if it’s just a little bit, it’ll help you become more creative and productive.

Take that walk around the block. Eat healthier. Meditate. Get rid of bad relationships. Make your relationships better. Reduce your stress.

Small things may not seem that important but they can make all the difference in the world over your lifetime.  Creating is hard enough without adding 10 more problems to your life.

Solve the little problems and becoming a more productive creator will be a lot easier.

9. Add Value Always

Focus on adding value not making money.

Your readers need your help. Your job is to help them, no matter what kind of books you write. Your story and the message could change their life. It’s your job to do the best you can possibly do to help your reader. Nothing else is as important to your career as helping your readers.

When you have a big decision to make about the direction of your work, the title for your book, or any other creative decision, ask yourself:

“What’s best for my reader?”

Whatever the answer is, it’s almost always the right choice. Do what’s best for your reader. Add value to their lives. If you do that well enough, everything else will work out.

10. Experiment

If what you’ve been doing hasn’t been working, it’s up to you to change it. Do something different. Try new things. Experiment. Play like a kid. You are smart enough to figure it out if you really want to become a successful and productive writer.

Believe in yourself, believing in your dreams, and believe in your work.

You can do it if you’re willing to do the right thing day after day after day.

That’s how you build a successful life and a successful writing career.
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If you liked this post, please visit my friends from TCK Publishing as below are some other articles you might love: