A Share from recovery blog as many of us Have Therapy Animals! Cat
Author: Catherine Lyon Author/Writer
What’s New For Affordable Book Promoting Options? Cat’s Sharing Some Marketing Tips For Authors Just in Time For Holiday Book Sale Season!
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Hello and Welcome Authors and Writers!
Since it has been too long since I have posted and shared some of my book marketing and promoting tips, I thought it was a good time to do it and Right Before The Holidays! Is it me or does it seem book sales have been a wee bit sluggish? Then it is time for an e-book promotion perhaps? When summer begins to wind down, kids going back to school, and mom’s and dad’s are busy getting them ready, they are thinking about grabbing a new book to read.
So it’s the perfect time to give them an incentive to do so. Many will be taking the last summer vacation of the summer season for Labor Day weekend and why not take a great book along for some relaxing reading time readers? Even authors and writers are avid readers. So here are some tips and advice for getting a jump start on selling some books when it is a slower time of the year. And hopefully, the book reviews will follow.
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New Author & Book by Maureen Scanlon
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Author Branding and Promotions on All Author
Let’s start with promoting your books and branding all in one new place I came across called “All Author.” It is a great place for authors to set up a free Author Program profile and can add up to 4 books and use a few of the boo marketing tools. Placement in their Book and Author Directory and more. When I place all my author clients on All Author? Since they have a huge readership all my authors get views and click’s to all their books like crazy!
They have a Pro Plan which is $59 for a 6-month plan (still pretty affordable for 6-months promo blast) that comes with all the tools, bells and whistles and authors can use them as much as they want for a whole 6-month duration! Like a free personalized website, “make your own” book banner/teasers, many nice themes for your profile, free Twitter scheduler and much more. You can see pricing for both plans, Free or Pro here: .“All Author Pricing.”
All Author is an exceptional place for all avid readers to find new releases and discounted books and e-book sales too!
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(Banner Made Courtesy of Author Shout – 3-D Book Banners)
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Author Shout Is A Great Book Ad and Banner Place!
Another amazing book promo site that is extremely affordable and has a large readership is my good friend Terry and his team at “Author Shout.” They have an awesome “Author and Reader Member Zone” where authors for just $25 a month recurring can get all you need to effectively promote your book and brand as an author. If you pay a whole year in advance? He gives you an even bigger discount!
What I love about both Author Shout and All Author? They do an email list and newsletters out to all their readers, but Author Shout even sends text alerts for new releases for those readers who subscribe to both services! Pretty cool right?
Now just like All Author, Author Shout has many affordable services if you don’t want to do the Membership. They have affordable book ads, low-cost beautiful book banners, (like the one above), teasers, and even book trailers made the way you want them! What I like the most is that they promote through many social media channels like Twitter, FB, Google+ and even Instagram and Pinterest. And they connect readers to authors Worldwide.
Now, along with marketing advice and videos unlimited use, here are some of the Member Benefits for promoting your book:
As a monthly Author’s Club Member, you will also get the following:
Book Promotion Benefits
- Book Promotion: Every month that you are a member we will promote a book of your choice on all of our social media platforms, add it to our recommended reads page, and a feature spot in our “Shout Out” Newsletter.
. - Book Teaser: You will get 4 teasers in 2 different sizes and formats of your book for you to share on social media that can/will contain your book title/author name, blurb/one-liner, and where your book can be found, whether on Amazon or a link to your website
. - FREE Book Days: Giving your book away for FREE? We will help get the word out and promote your FREE BOOK days through social media shout-outs, a custom-made teaser/banner, and featured spot in our newsletter at no additional charge
- Author Shout Out (Digital magazine): You will get access to Author Shout Out; our digital online magazine
. - Members-Only Pricing for additional services: You will get a MEMBERS ONLY discount on each of our packages and/or services to promote additional books.….
(*NOTE* Unused benefits do not carry over from month to month if you do not use them.)
They do however let you choose which book you want to promote each month with the One Year Membership!
So go visit the team at Author Shout and get your book promo and advertising on! …
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(Author Joe Siccardi’s Banner Above made at All Author)
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How does this Cat jump-start your book’s sales and reviews when it is a slow time of year?
We do an E-Book Sale! I always suggest to the author clients I work for, there are two times a year you need to lower the price of your e-book and have a sale. This time of year when it slows and now just around the corner? It’s NOW CHRISTMAS Holiday E-Book Sale TIME! Starting Thanksgiving week thru right before Christmas to include sales from Black Friday, Cyber-Monday, and last-minute e-book Christmas sales!
And it doesn’t have to cost a penny to promote your e-book sale either. But of course, there are some MANY low-cost options to boost the exposure for the SALE. Like my favorite at “READING DEALS!” And? When you have Cat promote your E-Book Sale? You’ll get a discount off your Book Ads!
And they have vetted reviewers who love free books for a READ FREE for an Amazon Book Review promotion! So ask me about it as my Discount Applies to this service too! Your e-book needs to be at a discounted price per their policy, need the Mobi file to place the ad and have 5 reviews averaging 4 or 5 stars.
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Great Deals On eBooks From “READING DEALS!”
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Get Your Sale Organized:
First,
if you have a publisher, send a request for the dates of your e-book sale a month in advance so you know the PRICE will be lowered for your sale. If you self-published? You have the control to go through your vendor account and lower it a day or two before the sale to ensure it gets done properly.
Second, let readers know in advance about the e-book sale and promotion. Here are the places you’ll want to “Add An Event” and it’s free to do on:
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Facebook Event Page and Boost The AD!
A Tip – You can get a bigger reach and exposure when you share the Post of your FB Event and then do a Facebook “Boost a Post.” Then all FB readers and users will see your event and Ebook Sale!
Goodreads – Add Ebook Sales As An Event and Make Sure and add It on your Blog or Author Website too! As others to share it as well!
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Do you know any Book Bloggers? Ask them if they would share the event on their website too! I know I enjoy sharing book promotions on my blog for all my readers. Also, Book Reviewers may share as well. Don’t be afraid to ASK.
Want to boost your exposure for free or low cost?
You can do so at a few more of my friend’s book and reader websites free or for a minimal charge. And they offer a Free Author Interview to go along with your Book Listing too! Go visit these awesome book sites below to see how they can help boost your Holiday Sale and Promo …
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As my buddy, Vinny of Awesome Gang who works hard to get your books and your E-book sale promos in front of over 69,000 readers combined on their Facebook and Twitter! You can add all your books for free, but for an e-book sale, I think it’s worth the $10 to boost your listing don’t you? Invest in yourself!
Go here and add your E-book Sale at “Awesome Gang.” You won’t regret it! A couple more places like Awesome Gang? Check out this list Vinny put together for Authors of free and low-cost places to add and market all your books and Book Sales!
“Places for free promotion.”
“My hope is that many of the tips and advice in my post here helps authors sell more books this holiday season!”
AND? I’m sure you are asking yourself, why is CAT sharing all her book promo secrets? Lol … It’s because there is no shortage of New Authors that need my help and services. I am passionate about what I love to do as my “At Home Business!” And many writers hire me because they may be on a ‘new book deadline’ and just don’t have the time to market their books.
You can check out my New Website at “LYON MEDIA SERVICES” Today! You can see some testimonials and see just how affordable we are!
And lastly? I have always been a firm believer that authors need to invest in themselves and set a budget to promote and market their books or readers are not going to know the books exist so KEEP a FEW LAYERED Low-Cost Book Ads Running Each Month and especially through the Holiday Season for your books!
Now you are ready and can market them and do an E-book Sale & promotion like a Pro! Still, Have Questions or Need Help?
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Shoot Cat an Email if needing a quote for Book Marketing and Promotions!
lyonmedia@aol.com …
Happy Book Promoting and Marketing Authors and Writers!
CAT ~ Come Follow me on FACEBOOK! and on TWITTER Too!
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Our Friends From Strong Social Are Back and Share Why Content Marketing IS Important …And Can Cost You SALES.
“The importance of content marketing is something that all companies including authors need to recognize in today’s digitally dominated business environment.”
With well over half of the world’s population using the internet regularly, it makes very little sense for all types of companies not to be investing in content for your marketing efforts. Users want to read, engage, and share informative and valuable content regularly. Why would a brand not want to be a part of that?
Well, statistically speaking, most brands and authors? you have a literary brand and most are using some form of content marketing strategy, so that is not the problem.
Instead, the issue is that most of these brands don’t understand the concept of content marketing. And as a result, their strategy is to create and post content, hoping that potential customers will somehow be enticed and ready to buy their products.
Unfortunately, it’s not always that simple. Content marketing is a form of inbound marketing. The idea behind this digital marketing strategy is that instead of bombarding people with ads and promotions, you are providing your target audience with valuable content in exchange for their business.
Through this investment in content will cost you time, it will give you numerous benefits, which will increase your conversion rates and bottom line. What’s more, you will be able to circumvent the so-called ad fatigue that’s been plaguing advertising for some time now.
So, why will ignoring content marketing cost you sales?
Or to put it differently, how will content marketing help you increase your sales and conversion rates? What are the benefits of content marketing, and how can you utilize it to your advantage? Here are a few reasons why you should invest in content marketing.
Good Storytelling
Inbound marketers need to be able to tell a good story to help their organizations gain more followers. Humans are predisposed to good storytelling, and they will be more inclined to follow your brand if you are posting engaging custom content. It was Nirmal Gyanwali, a Sydney-based web design expert, that said “Content marketing, when done properly, is bound to generate more inbound traffic to your site for the reason that good content marketing focuses on what the people want to hear and not what the business wants to tell them. Stories are good bait. [Listeners will] always bite.”
As such, the stories you tell need to be in tune with what your target audience (readers) wants to hear. Take a friendly and accessible approach that’s able to captivate your audience with valuable insights and authentic stories. This type of custom content will be more likely to bring in sales. It will also help you develop meaningful relationships with customers, which will build trust in your brand’s authority.
Increased Website Traffic
Statistics show that successful content marketing campaigns generate up to 7.8 times more website traffic. It is a significant margin, considering that your website should be the central hub of all of your digital marketing initiatives. Basically, the more people that come to your site, the more sales you’ll be able to generate. Just ask your sales team about it.
Posting high-quality, consistent content on social media platforms, whether it’s in the form of blog posts, video content, images, infographics, etc.. should provide your target audience with a call to action redirecting them to a landing page on your site.
Better Website SEO
We all want our websites to rank high in Google’s search engine. If it’s on the first page and among the top three search results, even better. But for that to happen, you need excellent search engine optimization for your website. Luckily, creating content that your audience enjoys will help improve your search results rankings. Keep in mind that with Google’s somewhat recent algorithm updates, low-quality content will have a negative impact on your site’s searchability.
Marketing statistics show that long-form content, somewhere between 800 and 1,600 words, generates the best results. Not because of the word count, exactly, but because of the extra time and effort, you have to put into it. With longer content, you need to do more research, add more backlinks, and increase the chances of having your blog post backlinked, in return. Google’s algorithm update takes these things into consideration, and as a result, long-form content is currently the way to go to improve SEO.
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Superior Lead Generating
While content marketing is, on average, 62% cheaper than outbound forms of marketing such as paid advertising, it also can generate three times as many leads. The key to using content to generate qualified leads and customers is distribution. Getting your content in front of the right people can be somewhat challenging at first.
There are many options as far as places to post in hopes of bringing traffic back to your site. Among these, LinkedIn groups, Facebook groups, Medium, and other social networks are the best places to start.
When your marketing team is creating content for sharing on these busy networks, they should prioritize the following:
- Aesthetics (appealing background)
- An attention-grabbing headline
- Strong bullet points (based on benefits)
- Social proofs & call-to-action (testimonials, media mentions, and opt-in forms)
- Visual appeal (a personal photo, if appropriate)
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Stronger Customer Relationships
By keeping your customers engaged with interesting content in their social media feeds, you are sure to build stronger and longer-lasting relationships with them. Fail to develop meaningful content that provides answers to the questions your customers are asking, and you will see many of them turn to the competition.
A product-heavy digital marketing strategy is no longer viable for providing a positive brand experience and generating leads. After being constantly bombarded with ads and promotions, millions of people are turning to ad blockers for relief. Offering constant sales and promotions will not always help either. This is especially true if these offers don’t match with the consumer’s buyer’s journey stage. And if they don’t meet the customer where they’re at, these may even turn them away.
Always Be Testing
Successful business owners like our friends of ‘Lyon Media and Literary Services’ no longer ignore the importance of providing valuable content creation to enhance customer experience and engage with their target market. Catherine is always researching for the best possible places for content about her authors, their books, and brand to gain more results in sales, exposure, and more reviews as she helps to build their readership, media,, and website following.
Your customer-focused content marketing strategy should deliver consistent and meaningful content that resonates with your audience at every stage of their customer journey, building trust with them along the way. This is the best and most proven way for you to increase your sales in the digital age and develop meaningful relationships with your customers and your target market.
We sure hope you find this information within this post helpful. Please stop by our website and blog at ‘Strong Social’ today to see how we can help you!
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WHO WE ARE:
We are a team of Professional Digital Marketers since we started in 2013, we have had the privilege to work with over 600+ companies and have managed over 2000 social media profiles. We are proud to be recognized as one of the leading digital agencies by Clutch.co in 2019.
We help companies with digital marketing needs, from building a new Website, Social Media Management, SEO, Blog Writing, Advertising, and Lead Generation. Our strategies will help increase your online visibility, modernize your brand, make you stand out in your industry, and grow your business.
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“Cat Lyon’s Reading and Writing Den” Blog Home of ‘Lyon Media and Literary Services’
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Thank You, Readers, Authors and Writers for Helping Cat’s Reading Den Reach a New WP Milestone!
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500 WP READER FOLLOWERS!
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Now Your current tally is 502.
I appreciate all my new reader followers who have connected with CAT here and hope you enjoy all the “Fine Authors, Writers, and Their Amazing Books” they have released on “Cat Lyon’s Reading Den!”
ALL my authors I work for and promote know I will work hard for all Indie Authors to get all their New Books into the hands of readers who will enjoy them! We are a team of authors and family who help one another as Cat markets and promotes their books, websites and help build their social media and reader following.
Authors Helping Authors! If you want to be a part of Cat’s Literary Family? Stop by and see what we offer at Lyon Media Services for Author Promos and the home to Cat Lyon’s Reading Den!
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I Enjoy Sharing Blog Friends Informative Posts. Meet “Oh My George”… ‘No Judgement’… Share Kindness.
There are many like CAT in the literary arena who may have Mental and Emotional Health challenges and WHY I am resharing my post from my recovery blog here too! Meet Author, George Boyal who helps us learn, the need to share awareness and “Kindness” to those who DO … Catherine xoxo
The Wall. America Needs To Know About This Amazing UK Project I Support & Shared My Prayer…Have You? God Answers Prayers …
Happy Blessed Sunday Friends and Readers!
I am sharing this Featured Post from my recovery blog as I Support and Have Shared my Testimony on The Wall of Answered Prayers project. Without faith and trust in my Saviour, Jesus Christ, and his Father, GOD? I would not be here today … God Bless All, Cat
"CAT'S BOOK LIBRARY 4 READERS" 