Book Promoting

Marsha Says: “Social Media Is Where It’s At For Books & Brand Marketing.”

Catherine Lyon Author/Writer Author News, Book Promotion Tips For Authors, Featured Guest, Marketing and More, Posts , , , ,

We are happy to have a new ‘Guest Article’ by my good friend and PR Insider Marsha Friedman, CEO at EMSI Public Relations.

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Marsha Friedman


Marsha has been my PR go to girl for a long time and she knows the public relations and media business like no other. So here is a new featured article about using social media to your advantage with your brand as an author and book promoting. As social media is a must for promoting your book, find your readership, and build you social media following! I wish all authors much success!  Catherine Lyon “-)

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Are You Set Up For A Successful
Social Media Campaign?
by: Marsha Friedman


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After months – or more likely years – of hearing about how you need to include social media as a vital part of your branding strategy, you’re finally convinced.

You’ve decided to take the plunge!

But hold on there! While you want to take advantage of this up-to-date venue for promoting your personal or business brand, are you properly prepared to take on a social media campaign that will accomplish your goals?

Actually, you may not be! It’s not enough to establish Facebook, Twitter, LinkedIn, Instagram and other social media accounts and just expect good things to happen without any more effort.

First things first:  You need to lay the right groundwork. The following are necessities for properly leveraging social media for branding purposes:

  • A website is a must. On social media, you’ll tweet, you’ll post and you’ll share. But the ultimate goal is to drive your target audience to your professionally designed website – or at least a quality landing page – so they can learn even more about you and/or your business.
  • Be ready with content worth viewing. When your followers click on your links and are directed to your website, they should be rewarded with something more substantial than a sales pitch.  Share your valuable expertise with them so that hanging out on your website is worth their while. Maintain a blog or provide useful information in tips articles, video blogs, infographics or a white paper. Include a call to action.  Invite them to sign up for worthwhile information via your mailing list.  This enables you to stay in front of them whenever their need for your product or service arises.
  • Someone needs to take charge. Social media isn’t something you set and forget. Someone needs to oversee your social media; otherwise it’s likely to die on the vine. So, how will you handle this? It’s not the best idea to assign it as an additional duty for someone already slammed with responsibilities.  It needs to be handed to someone for whom the work will be a priority.  A successful social media campaign requires knowledge, skill and persistence.  Effective social media marketing simply cannot be treated as an afterthought.

That third bullet point is perhaps the most crucial because – regardless of how well the groundwork is laid – nothing is accomplished without the right person executing a smart strategy to build your brand.

And just any random person is not likely to do this well.

Sure, most of us have become at least marginally adept at liking, commenting, sharing and tweeting, but a genuine social media expert will have a formal and professional background in their craft. This is vital for ensuring that your social media channels play a legitimate role in the overall marketing strategy behind your brand or product.

Social media managers continually hone their knowledge and keep up to date with trends in both social media and marketing. Such experience and focus are vital to ensuring your social media follows a well thought out and effective strategy.

So if you haven’t already, start getting those pieces of a successful social media campaign lined up.

With your website or landing page humming, with terrific content ready to give visitors valuable information, and with a person or team in place to oversee the strategy, you’ll be ready to launch.
All set?  Come visit out website for information and tips on marketing and sign up for our free newsletter while your their!

       
Marsha

Presented By ~ Lyon Book and Social Media Promotions ~ Catherine Lyon

Social Media Is The Place To Be Promoting Your Books!

Catherine Lyon Author/Writer Author News, Featured Guest, Marketing and More , , , ,

Hello Authors and Readers . . . Welcome!

Well my dear friend ‘Marsha Freedman’ from The PR Insider is at it again!
She has once again validated why I book promote throughout Social Media for my book promoting clients!

Social Media is where readers are finding more and more new fresh authors and their fantastic reads. So lets see what Marsha has to say on why to use social media as part of your Gourmet Book Marketing Stradegy . . . .

 ~ Give Your Social Media Efforts The Gourmet Touch ~

If you haven’t gone all in with social media by now, it’s time to make the commitment as you solidify your marketing plans for 2016.

Long gone are the days when you could afford to be a dabbler in social media. It’s developed into a full-fledged profession all its own, and many colleges offer courses and even majors in social media marketing.

Yet to this day I still see companies like book marketing firms and promoters for instance that do little with what should be a great marketing opportunity for their clients. Instead, they depend strictly on strategies that worked for them 5 or 10 years ago, with little or no awareness of the new digital tools that are available.

Frankly, even some companies that make the effort to embrace social media are missing its true value.

How far do some of them miss the boat?

Here’s how far.
Jay York, an EMSI social media strategist, just told me about a company that recently advertised a social media job opening. To Jay’s amazement, the company offered to pay the social media strategist a commission based on sales that resulted directly from the efforts.

Yikes! That’s a clear misunderstanding of social media and the role it plays in marketing. While social media certainly can lead to sales – especially for inexpensive items like books that people buy often – that’s not really its primary purpose.

“Social media is best for building a relationship with potential customers or clients, serving as a critical part of your overall branding efforts.”

Let me share a few steps to help you get the most out of your social media efforts in 2016.  .  .

  • Understand. Opportunities are changing on social media all the time as new features or options are added. Don’t be afraid to admit you don’t understand how it all works. Delve into it and learn all you can. Most social media platforms offer free tips on how to get the best use of the sites, and in some cases those tips are specifically directed to businesses.
  • Plan. Study the different social media platforms and what each could do for you. For most people and companies, and especially small businesses, Facebook is probably the best place to start. Everyone seems to be on Facebook and they just expect that you will be, too. You also need to decide who in your organization will take responsibility for social media because someone needs to be the go-to person who posts new material, monitors feedback from followers and keeps up on trends. Finally, you will want to set a budget so you can get involved in social media advertising.
  • Commit. Don’t dip your toe in to test the water for a few months, and then withdraw if there’s no quick reward. Social media requires a long-term commitment as it’s about building your brand over time and not trying to make a quick strike overnight.

Ultimately, if you don’t have someone in your corner who understands social media and is on top of the newest platforms, the latest social marketing tools and aware of current tactics that have proven to be effective, you need to explore hiring a promoter or firm that can do it for you.

Jay (one of our in-house foodies) likens it to the kitchen of a gourmet restaurant, where so much opportunity would go to waste without a competent chef to oversee the operation.

“The point is, why limit yourself to heating a can of soup when the tools are there to prepare a glorious meal?”
Bon appétit!
  

I Was Featured On Be A Best Seller & Make It Happen! A Must Place For Writers Of All Levels.

Catherine Lyon Author/Writer Featured Guest, Writing Tips , , , , , , , ,

Hello Friends, Readers, Authors, Writers, ad Welcome New Visitors!

Be A Best Seller
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I’m very excited to share a wonderful writers tip for you today! If you are an author or writer of any level? Then you need to know about http://www.BeABestSeller.com & their free writers newsletter of advice, tips, seminars, and so much more!. You can subscribe for free, and they have so much to offer for writers. They also do a feature called; Make It Happen, . . . Voice Matters! And I was a Featured Author sharing my voice, book, and about being a writer who lives in recovery with Mental Health challenges, and a Childhood trauma and abuse survivor.
Here is more about them, and how they help writers be the best they can be!

BeABestseller ~  http://www.beabestseller.com/  is THE online community and inbox magazine (much cooler sounding than newsletter) for people who have a burning desire to get their message out to the world but are overwhelmed with the process of writing, publishing, and promoting a book.

Our mission, at BAB,  is to elevate the voices of entrepreneurial authors around the world by providing expert advice, tools, and resources in order to create the writing career and author’s brand they have always dreamed of having. To create a vibrant online writers community filled with insightful stories, interesting characters and lively dialog.  To have a creative space where writers, from around the globe, can come together to support each other and celebrate the craft of writing.

Words matter. It is important now, more than ever, that today’s writers share their messages far and wide. And when their words touch and change even one person’s life, a positive impact on the world is made. How fantastic is that!

We are excited to have you join us on this journey to create the writing life you’ve always dreamed of, and that you deserve.

Sign up today to receive your free weekly inbox magazine as well as the powerful interview with bestselling author, speaker, and entrepreneur Stedman Graham.

The Experts Behind This Fabulous Website!


Jennifer Carlevatti Aderhold is the Founder and CEO of BeABestseller.com, a website and inbox magazine dedicated to elevating the voices of entrepreneurial authors around the world. She is an Amazon#1  Bestselling author and digital marketing consultant.


Michaela Zanello is the Editor & Content Manager of BeABestseller.com.

Before joining BAB, Michaela was a staff writer and assistant for the Internet marketing company, Rachel Rofe Enterprises. And prior to that, she worked as the web editor and hiring manager for FreeLegalAid.com, a directory of legal services and resources.

You can visit the site to view both Jennifer’s and Michaela’s full bio’s and experience.

My Guest Author Feature:

Catherine Townsend-Lyon
Author, Catherine Townsend-Lyon

Please meet this week’s “Makin’ It Happen” featured Author Catherine Townsend-Lyon, a writer who is passionate about helping people recover from addiction, abuse and her break-out book  Addicted To Dimes (Confessions of a Liar and a Cheat) Now on Amazon Books & Barnes and Noble both online.

As a childhood trauma and abuse survivor who lives life in recovery with the challenges of mental illness, Catherine doesn’t let her disabilities limit her as an author, writer, blogger, and advocate. 

Catherine has made an impact in the addiction and recovery communities of So. Oregon,  Phoenix Arizona, where she now lives, and across the Internet. And through her book, she shares her message of hope and recovery to others.

Catherine’s goal as an author and recovery speaker is to advocate and raise awareness about gambling addiction and childhood trauma and abuse. She shares her own story of gambling and alcohol addictions so others can see that they too can recover and go on to lead healthy, balanced, and fulfilled lives.

Catherine has been featured as an Expert Blogger for Addicted Gambling on Addictionland.com, and she was a past contributor to Recovery Social Network and featured in an article by, Columbia University titled;
“Gambling With America’s Health” by, Elaine Meyer here:
Gambling with America’s Health?
Plus, she has been a guest recovery speaker on many radio & Internet podcast shows. 

Catherine is currently putting the finishing touches on two new books, set to be published in the fall of 2015. She continues to sponsor people in recovery from compulsive addicted gambling, along with those who suffer from mental illness and those who are the victims of childhood trauma and abuse.  And now as a book promoter, she puts the same passion into her business promoting other fine authors books as she does in her recovery! Want her to help you promote your books? Send her an Email here:  LyonMedia@aol.com

http://about.me/LyonMediaBookPromos/
https://catherinelyonaddictedtodimes.wordpress.com/
https://anauthorandwriterinprogress.wordpress.com/
http://www.amazon.com/dp/0984478485

**Now how cool is that**?
I am very honored and blessed to be featured on “Make It Happen.” I am always looking for more platforms to share my story, book and share a message of hope to others from gambling addiction the disease. I want to thank Jennifer and Michaela for allowing me to share my “voice” with all her writer & author subscribers and look forward to some amazing things from “Be A Best Seller.com” this year!
So please go by and visit them to see all the wonderful things they do to help elevate writers to be the best they can be!
They some amazing tips and tools to help you promote your books, writing, and  Voice. . .

Thanks for visiting and hope you come back soon,
Catherine Townsend-Lyon, Author & Owner, Lyon Book Promotions