Happy Caturday Readers!

Cat Logic
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Submitted by  (via alxbngala) * Cats Share on Facebook *…

Now is this not how CATS pick what they like or WHAT? CAT LOGIC!

Come Check Out Our Hot Book Picks List for Your Weekend Reading!

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Author, Cat-herine Lyon ~ Lyon Book & Social Media Promotions . . .

Wishing All My Friends & Readers A Happy New Year!

OH MY . . . . Poor Kitty’s!  LOL.

 

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funny animal gif of cats after new years

Via: SheepFilms

YES, another New Years Eve has come and gone!

I Wish All My Friends, Readers & Authors many New Year blessings and Success in 2016!

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((Yes I know, many of you no I live in recovery, so this was NOT me New Years Eve!! LOL.))

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“We have many new books and more fine authors this year! We even have expanded into promoting some children’s authors and their ‘Adorable’ reads for the little ones in your house! So go stop by our “Jan Hot Book Picks” page to all them all. ”
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HAPPY READING FRIENDS!

Kangaroo joey at bedtime
“Let’s Read More Books in 2016 Shall We!!”

Author, Catherine Townsend-Lyon
“Lyon Book and Social Media Promotions”  :-)  :-)

Social Media Is The Place To Be Promoting Your Books!

Hello Authors and Readers . . . Welcome!

Well my dear friend ‘Marsha Freedman’ from The PR Insider is at it again!
She has once again validated why I book promote throughout Social Media for my book promoting clients!

Social Media is where readers are finding more and more new fresh authors and their fantastic reads. So lets see what Marsha has to say on why to use social media as part of your Gourmet Book Marketing Stradegy . . . .

 ~ Give Your Social Media Efforts The Gourmet Touch ~

If you haven’t gone all in with social media by now, it’s time to make the commitment as you solidify your marketing plans for 2016.

Long gone are the days when you could afford to be a dabbler in social media. It’s developed into a full-fledged profession all its own, and many colleges offer courses and even majors in social media marketing.

Yet to this day I still see companies like book marketing firms and promoters for instance that do little with what should be a great marketing opportunity for their clients. Instead, they depend strictly on strategies that worked for them 5 or 10 years ago, with little or no awareness of the new digital tools that are available.

Frankly, even some companies that make the effort to embrace social media are missing its true value.

How far do some of them miss the boat?

Here’s how far.
Jay York, an EMSI social media strategist, just told me about a company that recently advertised a social media job opening. To Jay’s amazement, the company offered to pay the social media strategist a commission based on sales that resulted directly from the efforts.

Yikes! That’s a clear misunderstanding of social media and the role it plays in marketing. While social media certainly can lead to sales – especially for inexpensive items like books that people buy often – that’s not really its primary purpose.

“Social media is best for building a relationship with potential customers or clients, serving as a critical part of your overall branding efforts.”

Let me share a few steps to help you get the most out of your social media efforts in 2016.  .  .

  • Understand. Opportunities are changing on social media all the time as new features or options are added. Don’t be afraid to admit you don’t understand how it all works. Delve into it and learn all you can. Most social media platforms offer free tips on how to get the best use of the sites, and in some cases those tips are specifically directed to businesses.
  • Plan. Study the different social media platforms and what each could do for you. For most people and companies, and especially small businesses, Facebook is probably the best place to start. Everyone seems to be on Facebook and they just expect that you will be, too. You also need to decide who in your organization will take responsibility for social media because someone needs to be the go-to person who posts new material, monitors feedback from followers and keeps up on trends. Finally, you will want to set a budget so you can get involved in social media advertising.
  • Commit. Don’t dip your toe in to test the water for a few months, and then withdraw if there’s no quick reward. Social media requires a long-term commitment as it’s about building your brand over time and not trying to make a quick strike overnight.

Ultimately, if you don’t have someone in your corner who understands social media and is on top of the newest platforms, the latest social marketing tools and aware of current tactics that have proven to be effective, you need to explore hiring a promoter or firm that can do it for you.

Jay (one of our in-house foodies) likens it to the kitchen of a gourmet restaurant, where so much opportunity would go to waste without a competent chef to oversee the operation.

“The point is, why limit yourself to heating a can of soup when the tools are there to prepare a glorious meal?”

Bon appétit!
  

A Merry Christmas Book Share Of Children’s Authors Whose Books Make Great Gifts!

 

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Hello and Welcome Readers and Visitors,

“Now we all know books make great holiday gifts for all the readers on your ‘Christmas Gift List.’ So I wanted to share two wonderful Children’s Authors with you today, as their books will be a “delight” for all the kids on your list. They are colorful and vibrant, and the kids will love them!
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Our first fabulous children’s author is Bette A Stevens, Author and illustrator of both her children’s books. And they are award winners too!

Product DetailsProduct Details
(click books to buy on Amazon)

Amazing Matilda ~ Bette A Stevens, Author/Illustrator:

Inspire the Kids in Your Life to Meet Challenges with Patience and Persistence!
This inspirational tale of a Monarch butterfly and her meadowland friends is the second children’s book written and illustrated by Bette A. Stevens.

  • Packed with action and adventure, this book is sure to entertain and inspire.
  • TWO LITERARY AWARDS–Excellence in Children’s Literature:
    * 2013 Purple Dragonfly Book Award (Picture Books 6+)
    * THE GITTLE LIST 2013 (Top 10 Self-published Children’s Picture Books)

Monarch Butterfly conservation is in the news. AMAZING MATILDA is too! Her storyline and illustrations follow the monarch life cycle and highlight milkweed, an environmentally threatened plant, the only food source for monarch caterpillars.
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The Tangram Zoo and Puzzles Too! ~ Bette A Stevens

The Tangram Zoo and Word Puzzles Too! is a resource for multi-cultural and interdisciplinary studies in the classroom or at home. Integrates Math (measurement and geometry) and Language Arts (research and writing) for elementary and middle school students, while presenting a few historical facts about tangrams. Tangrams and word puzzles (rhyming riddles/poetry) encourage students to have fun while they’re learning, and then to demonstrate what they’ve learned. Includes ideas for home/school projects. Tangram outlines, with rhyming riddles as clues, are even labeled for coloring for preschoolers. Hands-on fun for the whole classroom/Family!

About The Author:

Inspired by nature and human nature, Bette A. Stevens is an author, retired teacher, wife, mother of two and grandmother of five. Stevens lives in Central Maine with her husband on their 37-acre farmstead where she enjoys writing, reading, gardening, walking and reveling in the beauty of nature. She advocates for children and childhood literacy and for monarch butterflies, an endangered species.

Stevens has written articles for ECHOES, The Northern Maine Journal of Rural Culture based in Caribou, Maine. In 2013, the author published her first book for the YA/Adult audience: PURE TRASH: The story, a short story of a boy growing up in rural New England and prequel to DOG BONE SOUP, debut novel released January 2015. . . .
Please give her a visit to her website to learn more about her and all her fabulous books! And follow her on Twitter @betteastevens
Author, Bette A Stevens Website
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Our second children’s author is James S Martinez and Helping Tales Publishers. His two new book releases Amazon!

Product Details   Product Details
( click books to buy on Amazon )

The Final Pet Stop: (Patches The Dog)

This book is for anyone who has ever loved and lost a pet. The Final Pet Stop explores the question: “Is there a place that all pets go on that final day?” Follow along with Patches the dog and his friends in this heartfelt and lyrical tale as they give us a glimpse into the wonderful place known as “The Final Pet Stop.” The book is beautifully illustrated and has a sure way of reaching children going through a time of grief. This new work comes from the creators of Patches’ Awesome Day, Diamonds in the Ruff, The Most Incredible Journey: A Pibble’s Path and the award-winning The Dinosaur’s New Shoes…
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The Dinosaur’s New Shoes: (Teddy T Rex)

Winner: 2015 Readers Favorite Award Endorsed by The National Bullying Prevention Center (PACER.org) The Dinosaur’s New Shoes is a wonderfully inspiring story about Teddy T-Rex, a young dinosaur that, when he sees someone being bullied, stands up to the bully, instead of just being a bystander. This story helps to teach children how to properly confront bullies and demonstrates how, through empathy, compassion and caring for others, that bullying can be overcome and eliminated.

This book provides a way to open a fun dialogue with children, parents, and educators through a lovable and engaging role model, named Teddy T-Rex, with whom they can identify and follow his example. This book also includes resources for kids, parents and educators on anti-bullying, such as how to identify a bully, who may be at risk, and how to properly respond to bullying. Parents and children will love the wonderful life lessons found in this book. “The Dinosaur’s New Shoes” will inspire all readers to change the world by helping those in need.

About The Author:
 
James S. Martinez was born in December of 1963 on Ramey, AFB in Puerto Rico. He attended Kent State University and was awarded an MS in Biomedical Sciences in 2001. He has been an avid reader and dedicated volunteer for many years and believes wholeheartedly that “One person can make a difference”. It’s with this belief in mind that he and co-founder Timothy T. Civick, created Helping Tales Publishers.

Learn More about James Martinez on his wonderful website over at Helping Tales Publishers  and follow him on Twitter too! @helpingTales

 Here are a few more books you will find on his website.

 

Product Details   Product Details  Product Details

 I hope you enjoyed your time here learning about two fantastic Authors who have you covered for gift giving for your little ones this Christmas Season!

Merry Christmas and Happy Holiday Reading Friends!
“Lyon Book & Social Media Promotions” By, Author Catherine Lyon :-)

“A Spotlight On O.M. & A Tip For My Author Friends Who Are Bloggers, By My Pal Opinionated Man”

Ok authors, this special spotlight re-share blog post is all yours!

Now one of my pet peeves, and now obviously I’m not the only one who complains, about the topic of using blog post TAGS. My good friend OM also seems to be agitated about this topic as well. So when I read his blog post today, I dropped everything to come share his post here on my book promotions blog.

WHY?

Because I tell many of my author clients who also blog and by way of me twisting their arms to do so, that we need to make sure you use tags so readers and other bloggers will be able to see your posts.
Now I think that OM has done a fine job in his post about driving this point home, Because we all know he is really good at doing this in his own special, sweet and polite way right?

But? “We Gotta Love Him!” And many do! Her we go!

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You all still suck at tagging

A Special Author Update About Shaaren Pine & Scott Magnuson ~ They Were Shared In The Washington Post!

Hello Readers and Welcome New Friends,

One of my fun things to do here for my clients, is share their journey of all the wonderful things that come along with being an author with a new book release. And promoting ones books can take long hours, but when exciting opportunities come along, like being interviewed and written about in a major newspaper, then it makes the promoting hours worth while. I feel it also gives readers a more in-depth view of an author and their book.

And that is exactly what has come along for authors, Scott Magnuson and Shaaren Pine. So for all of us who don’t read The Washington Post, or subscribe, I want all of you to have an opportunity to learn more about Scott and Shaaren, and more about their amazing Memoir.

HAPPY READING Friends!

          When you’re an addict but serving alcohol is in your job description.


Scott Magnuson is part owner of the Argonaut, which he has operated on H Street NE since 2005. (Amanda Voisard/For the Washington Post
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When Scott Magnuson sat down to dinner at his H Street pub, the Argonaut, with his wife, Shaaren, and their daughter, Ara, one summer night in 2011, a casual observer of the little family scene would hardly have guessed that his marriage was imploding.

Shaaren could no longer handle Scott’s excessive drinking and drug use. He had broken so many promises and she had grown so wary of him that she kept him in her sight as he slipped behind the bar to order their food. When she saw him pour himself a beer, she took Ara and quickly left the restaurant.

With his wife gone, Scott went on drinking for hours with the bar employees. As Shaaren waited up for him at home, panicking, her husband was, she says, “snorting Adderall and walking the streets of D.C.,” wasted.

But when he finally dragged himself into their house on Linden Place at 5 a.m. the next day, Scott says, he was done. “I was tired,” he says. “For the first time, I saw the pain I had created.”

Scott had abused substances for more than half his life, since he began sneaking beers at age 14 from the fridge at his first restaurant job. From the moment he started drinking, he recalls, “I drank and drank until I couldn’t drink anymore.”

That night in 2011, he decided that he couldn’t drink anymore.
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“If you don’t want to slip, don’t go to slippery places” — it’s an adage often repeated in the 12-step world. For Scott, for years, no place was as perilous as the Argonaut itself.

“Working in a restaurant didn’t cause me to use drugs and start drinking,” says Scott, 36. “But being in that environment — it’s like fuel to a fire.”

He and Shaaren, 39, are sitting in a quiet spot at the Argonaut, openly discussing Scott’s addiction and its corrosive effects, which they describe in their recent joint memoir, “Torn Together.” They hope that the book and their 18-month-old support group for workers in their industry will help open a dialogue about pervasive substance abuse in the bar business.

There’s plenty to talk about. The federal Substance Abuse and Mental Health Services Administration is due to issue new data on drug and alcohol use by restaurant workers this month. But in its last survey, released in 2007, 12 percent of full-time restaurant and hospitality workers reported heavy alcohol use, and 17 percent reported having used illicit drugs. Among various occupations, restaurant and bar workers ranked No. 1 for drug use and fourth for alcohol abuse.

Working in a bar is a career that comes with pressure to be sociable, to take the shots that bar-goers will buy you, says Chandler Christian, who has worked in the industry for years in various roles and has been at the Argonaut for the past four. “Traditionally,” he says, “the bartender is the guy who will drink you under the table.” Now, imagine if that bartender is prone to addiction.

“If you had an office job, you’d have been fired long ago because you didn’t come to work, or you came to work under the influence,” Shaaren adds. “But those things don’t happen in this industry. You can keep your job.”

Now that he’s sober, Scott is determined to keep his.


Scott Magnuson and his wife, Shaaren Pine, are speaking out about alcohol and drug abuse in the bar and restaurant industry. Scott’s own battle with addiction was fueled by the environments he worked in. They have written a book chronicling their story. (Amanda Voisard/For the Washington Post)
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Scott Magnuson met Shaaren Pine in 2005 at the Argonaut, a nautical-themed pub that was one of the first to plant a flag on H Street NE. Shaaren was 30 and drawn to the goateed 26-year-old behind the bar. He was wild, impetuous and almost instantly devoted to her.

Before long, Shaaren was working at the Argonaut, too, picking up shifts to earn cash while in grad school and be closer to Scott. There was hardly a night when the couple weren’t at the bar, cooking, running food, pouring beers, and then hanging out drinking in the hours after last call, stumbling home and sleeping late.

They were married in 2007; Ara was born within a year. By then, Shaaren was aware that what had been a phase for her was a problem for Scott. She would wrest promise after promise from him — that he would stop drinking, stop smoking and settle down. He would swear that he would, but then she’d find pill bottles in his laundry, which he would explain away, and later, alcohol hidden around the house.

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When a fire in 2010 shuttered much of the Argonaut for months, Shaaren re-wrote the bar’s employee manual to insist on a drug-free workplace — and no drinking on the job.

It was a change, she acknowledges now, that was probably aimed solely at Scott, but it seemed to apply to everyone but him. He was secretly taking painkillers and making frequent trips to the bar basement to sneak swigs of vodka.
How could Shaaren not have known that her husband was an addict? “I had nothing clean to compare him to,” she says. She has never used drugs herself, but she eventually learned that Scott had abused them the whole time they’d been together.

Also unaware of Scott’s addiction was his partner, Joe Englert, who owns stakes in 10 D.C. bars and restaurants, including 75 percent of the Argonaut.

When Shaaren called him to tell him about the extent of Scott’s drinking and drugging, Englert recalls, “I felt defeated and sad for the both of them because of how much time they had put into [the Argonaut], and that it was partly responsible for his troubles.”

But the business side was complicated. The Argonaut needed Scott, who, though a minority owner, runs the day-to-day operations. “You don’t want to scare away a good person like Scott by being overly paranoid or overly on top of him while you’re building a business,” Englert says.

By the time Shaaren called him, however, Scott had already left for rehab. After hitting bottom that summer night in 2011, he finally checked into a 21-day program in Florida

When he emerged and began outpatient treatment, he and Shaaren started Restaurant Recovery, a nonprofit organization that they hope will someday help underinsured bar and restaurant workers afford treatment. For now, they hold Restaurant Recovery meetings at the Argonaut on Monday afternoons, hours before nightlife workers usually clock in. Five or six people will usually show up to talk about their struggles at the meetings, which Scott leads. Upstairs, Shaaren will make time for the addicts’ loved ones if they want to talk.

“We’re not sure Restaurant Recovery will get anybody sober,” Shaaren says, but it’s important, adds Scott, for “people to see somebody that’s happy.”

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On a recent gorgeous Saturday afternoon, the brunch crowd has descended on the Argonaut. Eggs and wings fly out of the kitchen, and the bottomless mimosa’s flow.

While Scott runs glasses and hauls ice, Shaaren welcomes customers at the host stand. The two are aware of the irony of serving unlimited alcohol, but business is business.

When he first left rehab, it was hard for Scott to be around the pub. At first, he recalls, “you look at everybody else that’s drinking and having a good time, and you’re like, ‘Why can’t I just drink and have a good time? What’s wrong with me?’ ” Now, he’s not as bothered.

“He’s much calmer and much more at ease,” Englert says. “He knows who he is.” Scott has added a new tattoo to his heavily inked arms: a phoenix wrapped in flames, a mythological bird symbolizing rebirth and renewal.

Scott grabs buckets of ice during the brunch rush at the Argonaut. He once worked the floor regularly. Now, he prefers the predictable grind of the office. (Amanda Voisard/For the Washington Post)
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Tattoos marking Scott’s sobriety wrap around his arm. Some are nods to the meditation he embraces; one is a phoenix rising from the ashes. (Amanda Voisard/For the Washington Post).
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There are other signs of his new life, too. He works out almost every day and has become a devotee of meditation. And for the most part, he no longer works the bar floor, preferring the zen of the office on the Argonaut’s second floor. Hanging on the avocado-green walls are the certificates marking his successful completion of drug and alcohol treatment.

Scott and Shaaren have bought a second home, a cute rambler in South Bristol, Maine, where Shaaren has spent many summers since her childhood. They also purchased a little general store and cafe there, on the waterfront. Whenever Ara, now 7, has a break from school, that’s where they are.

Asked what advice she could offer to others, Shaaren pauses for a long time. “There are no right answers. You have to do what’s right for you, because the statistics are so grim,” she finally says. “I can’t say stick it out, because what happened with Scott has been kind of miraculous.”

Scott has slipped a couple of times, including last summer, when, he says, he wasn’t working out or meditating and drank to the point that he was sick. The relapses lasted no more than a day, and each has been a learning experience. Sobriety, he knows, is a tightrope he’ll have to walk every day.

To get here, Scott says, “I had to change my focus from ‘Woo-hoo, bar! Party time!’ to ‘It’s a profession,’ you know? It’s my job.”

THE WASHINGTON POST. . . .

Their book titled; TORN TOGETHER, is now available on Amazon, Barnes and Noble, and Authorhouse Bookstores online!
Visit their Book/Author website: http://TornTogetherBook.com
And, if that wasn’t exciting enough, they were also featured on their local news channel as well. If you’d like to watch this video? Just click on the link and enjoy!

Fox 5 News ~ DC
http://www.myfoxdc.com/Clip/11374338/dc-bar-owner-and-recovering-alcoholic-helping-others-suffering-from-substance-abuse-problems#.VScFxf4VqKA.facebook
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