Literary Christmas Wishes, New Year Resolutions and more From The Cat …

Now that the first day of winter has come and winter solstice at that, I wanted to share some Merry Christmas Wishes from our Author, Rusty Blackwood, and share my literary New Year resolutions with my friends, readers, and all my new visitors. I am very blessed to be able to help and work with many amazing authors who share the same passion as I do when it comes to writing. They may do it as a hobby, a side career, or for many different reasons.

What I enjoy is to see authors become successful and that their books are found by avid readers who may enjoy our authors’ craft as writers and many of whom are independently or self-published. I especially enjoy helping those authors who are new and have published their first books as I get to help them learn just how and where to market and promote their books. It truly is my passion.

As I go into my 7th year doing so, I can honestly say I have much gratitude to be able to this as my little “at-home-business” and came from being very frustrated myself when my first book was published. I had to do the research and learn what I pass on to help other new authors’ and believe me, there was a lot of trial and error.  I don’t think there is a real solid recipe for book marketing and promoting.

I tell my clients (friends) that marketing a book will only go as far as it was written and edited and some genres just sell better than others. It is what’s between the pages of well-written words. It is why I enjoy reading books. A great story, be it fiction or nonfiction, needs to be able to pull in the reader and transport them into another time or place. But I will always stand by my motto … “that any book that has been published, no matter how long that book has been released and not read by a reader? It is still a new book!”

So as this year comes to a close and a new year is dawning, here is what I wish as my New Year Resolution for all the authors I work with past, present, and future. And my new year message to all those avid readers too … PLEASE CONSIDER placing a little book review when finishing a book. Think about the hours it took the writer to bring that story and some enjoyment of reading a book brings. And we look forward to all reviews regardless if they are good or “not so much”… WHY? It helps writers know what a reader likes, dislikes, or helps our craft as a writer.

THAT is this CAT’S New Year Hope! I wish you all who visit here a blessed and very Merry Christmas 🎄🎄🎁🎄✨🥰😺📚📚

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A SPECIAL MERRY CHRISTMAS WISH Video From Author, Rusty Blackwood!

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ABOUT THE AUTHOR

Top ranking romantic fiction author Rusty Blackwood believes the flair for fantasy is anything the mind wishes it to be, and she is a master at this. Within her expressive mind is found an endless array of romance, passion, textures, and colors to sweep the reader to exotic, faraway places where anything is possible, proving that her words really do leave you breathless.
Canadian born Blackwood, who chose her plume de nom by combining both the colour of her russet hair with her estranged husbands’ great, great, Scottish grandmother’s maiden name, grew up on her paternal grandfather’s farm in southwestern Ontario, Canada where she developed her love of writing while still in grade school, entering numerous competitions and writing exhibitions throughout her area, and attributes her love of writing to her late father James, and to the late Gladys Carroll, her elementary teacher. Although unprofessionally trained in the field, Rusty has always had an affinity for the written word, a gift to express it, and has demonstrated this talent many times since becoming a serious writer in 2001.

Miss Blackwood is a bronze medalist winner in the 2006 Annual International Library of Poetry, sponsored through PoetryPoem.com, for her 2005 poem, Desire.

She has written an eclectic array of contemporary and traditional poetry, publishing her first collection in October of 2009 entitled, “Feelings: A Rhythmic Journey in Thought,” which was later re-released in a second collection with additional content in 2011 under the title, “Impressions: A Poetic Rhythm in Emotion.” Feelings were followed in April of 2010 by a collection of assorted short stories for children, as well as the young at heart, entitled, “Young Minds,” which was later re-released as a second collection with additional content in 2012 under the title, “Through the Eyes of Innocence.”

In March of 2012, Rusty released her first short-story comedy, “The Misadventures of Derwood Tugbottom.”

Following a previously hard-fought, misguided, and misleading publishing road into the competitive world of mainstream fiction with her first two-part romance/drama, ‘Passion in Paris’ – Connections to the Past and Directions of the Heart respectively – Rusty was finally given the chance to accomplish what she had originally set out to do, and this exciting reprieve can be found within the pages of her 4-star, heart-touching romance/drama, “Passions In Paris: Revelations of a Lost Diary.”

‘Passions in Paris’ is followed by the riveting 5-star award-winning romantic fiction drama, ‘Willow’s Walk.’

In July 2017, Miss Blackwood released her second installment in the Derwood comedy series, titled, Derwood Returns. In this hysterical follow-up to The Misadventures of Derwood Tugbottom, the bubbling and pretentious Englishman, known for his staunch outlook and demanding ways, decides to return to the picturesque village of Vinehaven on the Lake, where he takes up residence in the swinging Sunset Villa Retirement Center, located directly across the road from the infamous Anchors Away, of which he hastily departed two years earlier. Now he is back, with a hard-learned lesson beneath his belt, and hopes of finding the life that escaped him on his initial try.

Rusty currently released the third installment of the Derwood Tugbottom comedy series, entitled, Derwood Goes Caribbean, on January 27, 2019.

Travel with Derwood, and his best friend, Robbie, as they board The Travelling Minstrel on a swinging single’s cruise to the Caribbean. Christmas 2014 is fast approaching and an intrepid Derwood talks Robert into taking a single’s cruise to the Caribbean with him., which sens them on another eccentric adventure. Will they find what they hope to aboard ship? Will happiness presents itself in one the ports of call, or will it avoid them altogether? Find out, in this third Derwood adventure, certain to make you laugh as you cruise right along with him.

Rusty’s third novel, The Perils of Autumn, is a 5-star award-winning romantic fiction drama set in the early 1970s at Landon Lawns Stables, a fictional thoroughbred racing stable in the posh community known as The Meadows located just outside Lexington Kentucky. This enthralling story centers around heroine Autumn Leeves, a twenty-four-year-old newly graduated RN, who is sent on assignment to Landon Lawns to care for the terminally ill wife of English equestrian master, Cyril Landon.

However, once there, Autumn encounters a world filled with intrigue, wonderment, and a well-kept secret. The Perils of Autumn was released on January 17, 2019, and is available in paperback, hardback, and Kindle editions at all Amazons, and in Kobo at Chapters. Paperback and Hardback editions may also be ordered at all Chapters, Coles and Indigo. This novel is also a FINALIST in Romance in both the 2019 International Book Awards and The American Book Fest Best Book Awards.

The 5’1″(154.94 cm) spunky redhead is often asked how much of herself is found in her heroines, and she has been noted to say a fair amount, adding that most writers inspiration comes from many different aspects of life experience and reaping from them all that one can to use to one’s best advantage, so in that respect, she would have to say that many sides, aspects, and flavors of her heroines derive from her own personality and life.

Rusty has always loved the Arts in their many unique forms and this is demonstrated in the two Interior Decorating and Design diplomas she holds, as well as her many years spent on the south-western Ontario stage performing with her family’s country music band, The Midnight Ramblers, and the country-rock – blues band, MIRAGE respectively as an accomplished vocalist, bassist, and rhythm guitarist.

Rusty firmly believes in going after what she wants, doing whatever is required to make it happen, and turning a deaf ear to anyone who says it cannot be done. She has faced many challenges throughout her life, emerging more determined with each, but make no mistake about her methods, for she is a firm believer in Karma and the adage that whatever you put out in life revisits you, so be sure your intentions are proper.

Miss Blackwood now resides in the cultural city of St. Catharines, Ontario and when not at her keyboard, enjoys art, music, nature, gardening, and spending quality time with family, friends, and her loyal cat, Tipper.

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Special Spotlight Author Interview With Award-Winning Children’s Popular Author, Uncle Dave Howard. He Has Over 20+Books Now Published …

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Looking for some amazing and fun reads for your children this holiday season? Maybe have a “12 Nights of Holiday Reading” with all of Uncle Daves Books? Then wrap them up and place them under the Christmas Tree as kids love reading them over and over as they are colorful and have teachable little lessons in each one! But who IS Author, David Howard? How did he begin publishing beautiful children’s reads?

Most of that can be answered in Cat’s Spotlighted Post of Uncle Dave here a few weeks ago: “We Welcome Uncle Dave To Cat’s Reading Den”… And about his new book release too! All of his books are available now on Amazon.com, Kindle, and Barnes and Noble.

But recently he did an amazing “Author Interview” over at my friend Vinny who runs the Book Site Awesomegang! Now we can learn just what makes Uncle Dave so passionate about writing, drawing, and producing all his Fabulous Children’s Books…

**CAT**

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All About Uncle David Howard, Author

Tell us about yourself and how many books you have written.
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I am an award-winning children’s book author and illustrator. I was born with dyslexia, ADD, and autism. I graduated from the art institute of Pittsburgh with an associate degree and the California University of Pennsylvania with a Bachelors of fine arts. I have over a dozen books I have written, co-authored and illustrated.

I enjoy visiting schools around my state and speaking and sharing my books with the children and my story of overcoming disabilities and let children know they too can be or do anything when they open their minds to all possibilities and what I try to teach within my books.

What is the name of your latest book and what inspired it?
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“Green Pickle Juice.” My stepdaughter asked me one day, “Do you have any use for pickle juice?” This question stuck in my head for over five years and I finally put it all in a book!
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Do you have any unusual writing habits?
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Well, I write on anything. I have written on recites, napkins, cardboard boxes. When an idea hits? I write it down fast!

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What authors, or books have influenced you?
Stephen king. Believe it or not. I loved his worlds, and of course, I love Dr. Seuss with his classic children’s books and rhymes.

What are you working on now?
Many things. Maybe another bible story, or Christmas story and a combination of both of course.

What is your best method or website when it comes to promoting your books?
I use Facebook. I also use a Secret Cat! Lol.

Do you have any advice for new authors?
The three R’s!, read, write, research. Writers write, and writers must-read. Ask yourself questions. Who, what, when, where, why, and what if? Never stop asking yourself questions.

What is the best advice you have ever heard?
“Don’t aim low, always aim high, I’ll tell you why. Aim for the moon and the stars, even if you miss, you’ll land on mars.” This is from my book: ‘Why can’t I fly’ by me, Uncle Dave.

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What are you reading now?
The Chronicles of Narnia by C.S. Lewis
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What’s next for you as a writer?
Writing because writers write right? Also, I am operating a brick and mortar store where I will be teaching writing, stained glass, and painting.
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If you were going to be stranded on a desert island and allowed to take 3 or 4 books with you what books would you bring?
The Bible, The Chronicles of Narnia


Readers can connect with me on Social Media Below! I hope moms, dads, grandparents, and mommy bloggers will stop by my Official Amazon Author Page of  Uncle Daves Books and choose all my Children’s Books for their child this Holiday Season …

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Author Websites and Profiles

david howard Website
david howard Amazon Profile


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David Howard’s Social Media Links

Goodreads Profile
Facebook Profile
Twitter Account
Pinterest Account

Holiday Book Blog Tour Coming For “My Name Is Sam” by Author, Joe Siccardi Hosted by Enticing Journey Book Tours and Sponsored by Cat Lyon’s Reading Den. Tour Schedule Too!

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The Holiday Season is here and what a way to present a new release at holiday gift-giving season of a 5-STAR READ than to go on a Virtual Book Blog Tour! That is what best-selling Author, Joe Siccardi is doing for his new release of “My Name Is Sam …and Heaven Is Still Shining Through” an amazing fictional memoir that will surely warm your heart.

Hosted by the fabulous ladies of “Enticing Journey Book Tours” who do a fantastic job at putting on Virtual Book Blog Tours of all kinds of genres, I have no doubt they will present Mr. Siccardi’s new book in an interesting and unique way.

And? If you have a book blog and would like to be a Blog Host? There is still time to Sign Up by clicking here to go to Enticing Journey Book Tour – Joe Siccardi and fill out the form to host and be part of the fun!

READERS MAY Click on it too and get all the DETAILS and read the book blurb to be ready to visit the many amazing Book Bloggers who are Hosting! As Cat will be hosting on the last day of Joe’s tour on December 13th, 2019 with a Special Author Interview with Joe and much more! Here is a little more about the tour and I hope my book blogger friends will sign up and join all the Literary Fun will have!  SEE THE LIST of BLOG HOSTS and LINKS Below!   ~Cat Lyon

 

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Image result for free images of enticing journey book promotions

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══ 𝐏𝐑𝐎𝐌𝐎𝐓𝐈𝐎𝐍 ══
My Name Is Same … and Heaven Is Still Shining Through by Joe Siccardi══ 𝐄𝐕𝐄𝐍𝐓 ══
Sales Blitz/Promo Tour: December 9-13, 2019

══ 𝐆𝐄𝐍𝐑𝐄 ══
A Christian-themed heartwarming fictional memoir

══ 𝐏𝐀𝐂𝐊𝐀𝐆𝐄 𝐈𝐍𝐅𝐎𝐑𝐌𝐀𝐓𝐈𝐎𝐍 ══
(For Blog Hosts) All packages will be sent prior to the start of the event and will include HTML code and a Facebook ready post. Top posting is not required. All links must be live by 8PM PST on your scheduled date.

══ 𝐍𝐄𝐖 𝐁𝐋𝐎𝐆𝐆𝐄𝐑𝐒 ══
Not receiving our invites via Mailchimp? Want to? Sign up today >>
https://enticingjourneybookpromotions.us9.list-manage.com/subscribe?u=4bdc7dcae6f3a23b5cbfb84c2&id=b089adf206

══ 𝐉𝐎𝐈𝐍 𝐎𝐔𝐑 𝐆𝐑𝐎𝐔𝐏𝐒 ══
Journey Through Words (Facebook Party Group) >> https://www.facebook.com/groups/173003816628537
Blogger Group >> https://www.facebook.com/groups/EnticingJourneyEventBloggers

°• BOOK BLURB •°

Sit down with a cup of coffee or a nice wine and visit with Sam as she shares a lifetime of memories in this new Christian-themed fictional memoir. My Name Is Sam … and Heaven Is Still Shining Through is a follow-up to the breakout novella, Heaven Shining Through.

It introduces Sam (Samantha), her family and friends in more detail than the original, and picks up where the novella left off. I hope readers get to know Sam as a friend, a life long friend. Share her life … complete with some drama, some humor, some heart tugs. Just a free-willed suburban Jersey girl trying to figure out this journey called life with the presence of God in her ordinary life as the underlying theme for this new release…

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**REVIEWS ALREADY IN On AMAZON**

 

December 1, 2019, ~ 5-STARS!

 

Format: Paperback/Verified Purchase

 

 

 

Our Friends of TCK Publishing Is Sharing News of Amazon’s Ever-Changing “Book Review Policy”…

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We all know how important Book Reviews are for Authors and Writers…

Not that t is an easy task for authors to gain book reviews for our published works, it seems for readers as well.

Have you heard about the ALL THE rules for Amazon reviews?

Amazon has made several updates to their review policies recently, and that’s had a big impact on the industry.

In fact, many self-published and traditionally published authors have had Amazon reviews removed from their books for violating their new guidelines. So my Tom, my friend who runs TCK Publishing and who has a helpful blog too. He shares today for all of us about ALL the New Rules of Amazon Review Policies in hopes it helps all who give it a read!

~CAT of Cat Lyon’s Reading Den

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Why-Did-Amazon-Remove-My-Book-Reviews

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Having problems with your Amazon book reviews? So are we.

Our team at TCK is always happy when new books get immediate reviews on our Amazon product page. Our authors are also delighted when positive reviews start to roll in.

Amazon reviews not only build customer confidence, but they also create momentum. Book reviews can help improve your book sales and improve your rankings in Amazon’s algorithms by increasing your conversion rates (meaning more browsers actually end up buying your book).

Higher Amazon conversion rates influence cross-postings on other product pages and increase the chances that your book will be read and recommended by influencers or accepted by book promotion sites.

Not surprisingly, when reviews that had been rolling in suddenly start to disappear, it can be confusing and disappointing. To make matters worse, Amazon’s Customer Reviews Guidelines state,

“We can only discuss specific Customer Review removals with the person who originally posted the review.”

So, you may never know what the review said, who posted it, or why it was removed unless the person who posted it contacts you directly.

Amazon’s Newest Reviewer Policies

Amazon continually experiments with different guidelines and algorithms to eliminate fake reviews and “reviews for hire.” Their algorithms use machine learning and data mining to assess the multitudes of reviews that products and books receive daily, a task that would be impossible for the Amazon Community Guidelines team to tackle on their own.

While we at TCK Publishing applaud Amazon’s goal of a truthful review process, we don’t want legitimate reviews from readers and book reviewers to get caught in the crossfire!

In a relationship- and word-of-mouth-driven industry we believe authentic voices and relationships should outweigh machine learning and algorithms.

Here are some of Amazon’s current reviewer policies you should know about if you’re selling books on Amazon.

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1. You cannot offer anything in exchange for a review

“We do not permit reviews or votes on the helpfulness of reviews that are posted in exchange for compensation of any kind.” – Source

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Paying for reviews is an obvious way to have your review deleted in a hurry.
But we were surprised to find that Amazon reviewer policies allow “book authors and publishers … to provide free or discounted copies of their books to readers, as long as the author or publisher does not require a review in exchange or attempt to influence the review.”

It is therefore important that the review never states “I was given a free copy of this book in exchange for a review.” If your reviewer insists on disclosing that they were offered a review copy, however, encourage them to use wording like “I received an advance review copy at no cost and without obligation from the author,” otherwise the review may be pulled.

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2. You cannot review your own book and family and friends cannot review your book

 

“We don’t allow individuals who share a household with the author or close friends to write Customer Reviews for that author’s book.”


Amazon has been cracking down ruthlessly on this policy. They have launched new data mining techniques in combination with artificial intelligence and machine learning to remove questionable reviews. Unfortunately, these tactics sometimes remove legitimate reviews as well.

“Family members or close friends of the person, group, or company selling on Amazon may not write Customer Reviews.”


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For example,
if friends or family leaving reviews use the same IP address as the author, Amazon may deem the reviews to be from “someone you know” and remove the reviews. They even go so far as to remove reviews from anyone that the author has “friended” on Facebook or other social media.

Before you panic and start deleting your Twitter, Instagram, and author fan page on Facebook, however, remember that social media is still a great platform for marketing your book and building your reader base.

One of our authors recently received this cryptic message from Amazon, which does not make it clear what similar information caused the eliminated review:

 

Hello,

We removed the Customer Review for your book because our data shows that elements of your Amazon account match elements of the reviewer’s Amazon account. In such cases, we remove the review to maintain trust in our customer reviews and avoid any perception of bias.

Customer Reviews are meant to give customers unbiased product feedback from fellow shoppers. Because our goal is to provide Customer Reviews that help customers make informed purchase decisions, any reviews that could be viewed as advertising, promotional, or biased will not be posted.

To learn more about this policy, please see our Customer Review Creation Guidelines (http://www.amazon.com/review-guidelines).

3. Customers in the same household may not post multiple reviews of the same product

If you leave a review for a product, no one else from the same IP address will be able to leave a review for the same product.

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4. If your book has only sold a few copies but receives many reviews they may be removed

If an influx of reviews appears immediately after a book’s release even though it has sold only a few copies, Amazon could deem this suspicious behavior and remove the reviews.

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5. Reviews must be respectful

This is fairly obvious. If a review is slanderous, obscene, sexual, crude, etc. it will be removed. You can take a look at Amazon’s Community Guidelines for details of what constitutes a non-respectful review.

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6. The review cannot post promotional content

This is also fairly obvious. Reviews cannot be used to market other products.

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7. The reviewer must be a recent customer on Amazon

To contribute to Customer features (for example, Customer Reviews, Customer Answers, Idea Lists) or to follow other contributors, you must have spent at least $50 on Amazon.com using a valid credit or debit card in the past 12 months.

Amazon reviewers must be regular Amazon customers. Prime members are automatically enabled to leave reviews since their purchase of Prime exceeds the $50 minimum. If they are still on the free trial of Prime, however, the $50 minimum would still apply.

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8. The reviewer does not necessarily have to purchase the book

However, we recently spoke to an Amazon customer support agent who said that all nonverified reviews were being removed. That means that the reviewer would have had to purchase the product in question as well as other products totaling $50 in the past year. This contradicts Amazon’s current Community Guidelines, therefore we hope that this is just a temporary measure by Amazon.

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Be on the lookout for fake reviews

We’ve seen several fake reviews posted about our authors’ books. We aren’t sure of the motive behind them, but it could be a tactic by a competitor to lower the product ratings.

Here are some red flags that can alert you to potentially fake reviews:

● The reviewer’s posts are all the same or similar.

● The reviewer posts only one- or five-star reviews, and there are very few helpful votes on any of their reviews.

● The reviewer has only one or two reviews, usually one star or five stars.

● The reviewer has posted many reviews in a short amount of time. We have seen hundreds of reviews from one reviewer on the same day.

● The review is brief and doesn’t provide any reason or explanation.

● The review doesn’t make sense or apply to the book. Here’s an actual review that was left on one of our author’s books: “The book took over my Kindle, the book crashed my computer.”

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If you think a review on your book violates Amazon guidelines, report it

What can you do if you get a review that violates Amazon Guidelines? You can report it to the community help site.

To report:
1. Go to the review on your book listing

2. Click the “REPORT ABUSE” button

3. Click on the Report button

4. You can also contact Amazon Support at community-help@amazon.com. You must specify the location of the review (copy and paste the URL for the specific review into the body of your email) and explain why you believe the review violates the community guidelines.

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How to Get More Book Reviews

If you want to learn how to get more high-quality book reviews, visit and read our TKC Publishing blog post on How to Get Book Reviews: The System That Got Us 1,000+ Reviews on Amazon. 

Come visit our team at Lyon Media and Literary Services to see how we can help you!

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What’s New For Affordable Book Promoting Options? Cat’s Sharing Some Marketing Tips For Authors Just in Time For Holiday Book Sale Season!

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Hello and Welcome Authors and Writers!


Since it has been too long since I have posted and shared some of my book marketing and promoting tips, I thought it was a good time to do it and Right Before The Holidays! Is it me or does it seem book sales have been a wee bit sluggish? Then it is time for an e-book promotion perhaps? When summer begins to wind down, kids going back to school, and mom’s and dad’s are busy getting them ready, they are thinking about grabbing a new book to read.


So it’s the perfect time to give them an incentive to do so. Many will be taking the last summer vacation of the summer season for Labor Day weekend and why not take a great book along for some relaxing reading time readers? Even authors and writers are avid readers. So here are some tips and advice for getting a jump start on selling some books when it is a slower time of the year. And hopefully, the book reviews will follow.


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Author Branding and Promotions on All Author

Let’s start with promoting your books and branding all in one new place I came across called “All Author.”  It is a great place for authors to set up a free Author Program profile and can add up to 4 books and use a few of the boo marketing tools. Placement in their Book and Author Directory and more. When I place all my author clients on All Author? Since they have a huge readership all my authors get views and click’s to all their books like crazy!

They have a Pro Plan which is $59 for a 6-month plan (still pretty affordable for 6-months promo blast) that comes with all the tools, bells and whistles and authors can use them as much as they want for a whole 6-month duration! Like a free personalized website, “make your own” book banner/teasers, many nice themes for your profile, free Twitter scheduler and much more. You can see pricing for both plans, Free or Pro here: .“All Author Pricing.” 


All Author
is an exceptional place for all avid readers to find new releases and discounted books and e-book sales too!

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(Banner Made Courtesy of Author Shout – 3-D Book Banners)

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Author Shout Is A Great Book Ad and Banner Place!

Another amazing book promo site that is extremely affordable and has a large readership is my good friend Terry and his team at “Author Shout.”  They have an awesome “Author and Reader Member Zone” where authors for just $25 a month recurring can get all you need to effectively promote your book and brand as an author. If you pay a whole year in advance? He gives you an even bigger discount!

What I love about both Author Shout and All Author? They do an email list and newsletters out to all their readers, but Author Shout even sends text alerts for new releases for those readers who subscribe to both services! Pretty cool right?

Now just like All Author, Author Shout has many affordable services if you don’t want to do the Membership. They have affordable book ads, low-cost beautiful book banners, (like the one above), teasers, and even book trailers made the way you want them! What I like the most is that they promote through many social media channels like Twitter, FB, Google+ and even Instagram and Pinterest. And they connect readers to authors Worldwide.

Now, along with marketing advice and videos unlimited use, here are some of the Member Benefits for promoting your book:

As a monthly Author’s Club Member, you will also get the following:


Book Promotion Benefits

  • Book Promotion: Every month that you are a member we will promote a book of your choice on all of our social media platforms, add it to our recommended reads page, and a feature spot in our “Shout Out” Newsletter.
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  • Book Teaser: You will get 4 teasers in 2 different sizes and formats of your book for you to share on social media that can/will contain your book title/author name, blurb/one-liner, and where your book can be found, whether on Amazon or a link to your website
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  • FREE Book Days:  Giving your book away for FREE?  We will help get the word out and promote your FREE BOOK days through social media shout-outs, a custom-made teaser/banner, and featured spot in our newsletter at no additional charge
  • Author Shout Out (Digital magazine):  You will get access to Author Shout Out; our digital online magazine
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  • Members-Only Pricing for additional services:  You will get a MEMBERS ONLY discount on each of our packages and/or services to promote additional books.….

(*NOTE* Unused benefits do not carry over from month to month if you do not use them.)

 

They do however let you choose which book you want to promote each month with the One Year Membership!

So go visit the team at Author Shout and get your book promo and advertising on! …

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(Author Joe Siccardi’s Banner Above made at All Author)
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How does this Cat jump-start your book’s sales and reviews when it is a slow time of year?

We do an E-Book Sale! I always suggest to the author clients I work for, there are two times a year you need to lower the price of your e-book and have a sale. This time of year when it slows and now just around the corner? It’s NOW CHRISTMAS Holiday E-Book Sale TIME!  Starting Thanksgiving week thru right before Christmas to include sales from Black Friday, Cyber-Monday, and last-minute e-book Christmas sales!

And it doesn’t have to cost a penny to promote your e-book sale either. But of course, there are some MANY low-cost options to boost the exposure for the SALE. Like my favorite at “READING DEALS!” And? When you have Cat promote your E-Book Sale? You’ll get a discount off your Book Ads!

And they have vetted reviewers who love free books for a READ FREE for an Amazon Book Review promotion! So ask me about it as my Discount Applies to this service too! Your e-book needs to be at a discounted price per their policy, need the Mobi file to place the ad and have 5 reviews averaging 4 or 5 stars.

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Great Deals On eBooks

Great Deals On eBooks From  “READING DEALS!”
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Get Your Sale Organized:

First,

if you have a publisher, send a request for the dates of your e-book sale a month in advance so you know the PRICE will be lowered for your sale. If you self-published? You have the control to go through your vendor account and lower it a day or two before the sale to ensure it gets done properly.


Second,
 let readers know in advance about the e-book sale and promotion. Here are the places you’ll want to “Add An Event” and it’s free to do on:


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Facebook Event Page and Boost The AD!

A Tip – You can get a bigger reach and exposure when you share the Post of your FB Event and then do a Facebook “Boost a Post.” Then all FB readers and users will see your event and Ebook Sale!

Goodreads – Add Ebook Sales As An Event and Make Sure and add It on your Blog or Author Website too! As others to share it as well!

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Do you know any Book Bloggers? Ask them if they would share the event on their website too! I know I enjoy sharing book promotions on my blog for all my readers. Also, Book Reviewers may share as well. Don’t be afraid to ASK.

Want to boost your exposure for free or low cost?
You can do so at a few more of my friend’s book and reader websites free or for a minimal charge. And they offer a Free Author  Interview to go along with your Book Listing too! Go visit these awesome book sites below to see how they can help boost your Holiday Sale and Promo …
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As my buddy, Vinny of Awesome Gang who works hard to get your books and your E-book sale promos in front of over 69,000 readers combined on their Facebook and Twitter! You can add all your books for free, but for an e-book sale, I think it’s worth the $10 to boost your listing don’t you? Invest in yourself!

Go here and add your E-book Sale at “Awesome Gang.” You won’t regret it!  A couple more places like Awesome Gang? Check out this list Vinny put together for Authors of free and low-cost places to add and market all your books and Book Sales!
“Places for free promotion.”


“My hope is that many of the tips and advice in my post here helps authors sell more books this holiday season!”

AND?  I’m sure you are asking yourself, why is CAT sharing all her book promo secrets? Lol … It’s because there is no shortage of New Authors that need my help and services. I am passionate about what I love to do as my “At Home Business!” And many writers hire me because they may be on a ‘new book deadline’ and just don’t have the time to market their books.

You can check out my New Website at “LYON MEDIA SERVICES”  Today! You can see some testimonials and see just how affordable we are!

And lastly? I have always been a firm believer that authors need to invest in themselves and set a budget to promote and market their books or readers are not going to know the books exist so KEEP a FEW LAYERED Low-Cost Book Ads Running Each Month and especially through the Holiday Season for your books! 

Now you are ready and can market them and do an E-book Sale & promotion like a Pro!  Still, Have Questions or Need Help?

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Contact James H. Mayfield


Shoot Cat an Email if needing a quote for Book Marketing and Promotions!
lyonmedia@aol.com  … 


Happy Book Promoting and Marketing Authors and Writers!


CAT ~ Come Follow me on FACEBOOK! and on TWITTER Too!

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Our Friends From Strong Social Are Back and Share Why Content Marketing IS Important …And Can Cost You SALES.


“The importance of content marketing is something that all companies including authors need to recognize in today’s digitally dominated business environment.”

 

With well over half of the world’s population using the internet regularly, it makes very little sense for all types of companies not to be investing in content for your marketing efforts. Users want to read, engage, and share informative and valuable content regularly. Why would a brand not want to be a part of that?

Well, statistically speaking, most brands and authors? you have a literary brand and most are using some form of content marketing strategy, so that is not the problem.

Instead, the issue is that most of these brands don’t understand the concept of content marketing. And as a result, their strategy is to create and post content, hoping that potential customers will somehow be enticed and ready to buy their products.

Unfortunately, it’s not always that simple. Content marketing is a form of inbound marketing. The idea behind this digital marketing strategy is that instead of bombarding people with ads and promotions, you are providing your target audience with valuable content in exchange for their business.

Through this investment in content will cost you time, it will give you numerous benefits, which will increase your conversion rates and bottom line. What’s more, you will be able to circumvent the so-called ad fatigue that’s been plaguing advertising for some time now.

So, why will ignoring content marketing cost you sales?

Or to put it differently, how will content marketing help you increase your sales and conversion rates? What are the benefits of content marketing, and how can you utilize it to your advantage? Here are a few reasons why you should invest in content marketing.

Good Storytelling

Inbound marketers need to be able to tell a good story to help their organizations gain more followers. Humans are predisposed to good storytelling, and they will be more inclined to follow your brand if you are posting engaging custom content. It was Nirmal Gyanwali, a Sydney-based web design expert, that said “Content marketing, when done properly, is bound to generate more inbound traffic to your site for the reason that good content marketing focuses on what the people want to hear and not what the business wants to tell them. Stories are good bait. [Listeners will] always bite.”

As such, the stories you tell need to be in tune with what your target audience (readers) wants to hear. Take a friendly and accessible approach that’s able to captivate your audience with valuable insights and authentic stories. This type of custom content will be more likely to bring in sales. It will also help you develop meaningful relationships with customers, which will build trust in your brand’s authority.

Increased Website Traffic

Statistics show that successful content marketing campaigns generate up to 7.8 times more website traffic. It is a significant margin, considering that your website should be the central hub of all of your digital marketing initiatives. Basically, the more people that come to your site, the more sales you’ll be able to generate. Just ask your sales team about it.

Posting high-quality, consistent content on social media platforms, whether it’s in the form of blog posts, video content, images, infographics, etc.. should provide your target audience with a call to action redirecting them to a landing page on your site.

Better Website SEO

We all want our websites to rank high in Google’s search engine. If it’s on the first page and among the top three search results, even better. But for that to happen, you need excellent search engine optimization for your website. Luckily, creating content that your audience enjoys will help improve your search results rankings. Keep in mind that with Google’s somewhat recent algorithm updates, low-quality content will have a negative impact on your site’s searchability.

Marketing statistics show that long-form content, somewhere between 800 and 1,600 words, generates the best results. Not because of the word count, exactly, but because of the extra time and effort, you have to put into it. With longer content, you need to do more research, add more backlinks, and increase the chances of having your blog post backlinked, in return. Google’s algorithm update takes these things into consideration, and as a result, long-form content is currently the way to go to improve SEO.

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Superior Lead Generating

While content marketing is, on average, 62% cheaper than outbound forms of marketing such as paid advertising, it also can generate three times as many leads. The key to using content to generate qualified leads and customers is distribution. Getting your content in front of the right people can be somewhat challenging at first.

There are many options as far as places to post in hopes of bringing traffic back to your site. Among these, LinkedIn groups, Facebook groups, Medium, and other social networks are the best places to start.

When your marketing team is creating content for sharing on these busy networks, they should prioritize the following:

  • Aesthetics (appealing background) 
  • An attention-grabbing headline
  • Strong bullet points (based on benefits)
  • Social proofs & call-to-action (testimonials, media mentions, and opt-in forms)
  • Visual appeal (a personal photo, if appropriate)
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Stronger Customer Relationships

By keeping your customers engaged with interesting content in their social media feeds, you are sure to build stronger and longer-lasting relationships with them. Fail to develop meaningful content that provides answers to the questions your customers are asking, and you will see many of them turn to the competition.

A product-heavy digital marketing strategy is no longer viable for providing a positive brand experience and generating leads. After being constantly bombarded with ads and promotions, millions of people are turning to ad blockers for relief. Offering constant sales and promotions will not always help either. This is especially true if these offers don’t match with the consumer’s buyer’s journey stage. And if they don’t meet the customer where they’re at, these may even turn them away.

Always Be Testing

Successful business owners like our friends of ‘Lyon Media and Literary Services’ no longer ignore the importance of providing valuable content creation to enhance customer experience and engage with their target market. Catherine is always researching for the best possible places for content about her authors, their books, and brand to gain more results in sales, exposure, and more reviews as she helps to build their readership, media,, and website following.

Your customer-focused content marketing strategy should deliver consistent and meaningful content that resonates with your audience at every stage of their customer journey, building trust with them along the way. This is the best and most proven way for you to increase your sales in the digital age and develop meaningful relationships with your customers and your target market.

We sure hope you find this information within this post helpful. Please stop by our website and blog at ‘Strong Social’ today to see how we can help you!
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WHO WE ARE:

We are a team of Professional Digital Marketers since we started in 2013, we have had the privilege to work with over 600+ companies and have managed over 2000 social media profiles. We are proud to be recognized as one of the leading digital agencies by Clutch.co in 2019.

We help companies with digital marketing needs, from building a new Website, Social Media Management, SEO, Blog Writing, Advertising, and Lead Generation. Our strategies will help increase your online visibility, modernize your brand, make you stand out in your industry, and grow your business.

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“Cat Lyon’s Reading and Writing Den” Blog Home of ‘Lyon Media and Literary Services’

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